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Regis 2013 animation

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  • 1. ©2013 Avlon Industries, Inc.
  • 2. ©2013 Avlon Industries, Inc.
  • 3. ©2013 Avlon Industries, Inc.
  • 4. Founded 1984 ©2013 Avlon Industries, Inc. ©2013 Avlon Industries, Inc.
  • 5. Over 143 employees worldwide ©2013 Avlon Industries, Inc. ©2013 Avlon Industries, Inc.
  • 6. Sold in 46 countries worldwide ©2013 Avlon Industries, Inc. ©2013 Avlon Industries, Inc.
  • 7. ©2013 Avlon Industries, Inc.
  • 8. ©2013 Avlon Industries, Inc.
  • 9. ©2013 Avlon Industries, Inc.
  • 10. ©2013 Avlon Industries, Inc.
  • 11. ©2013 Avlon Industries, Inc.
  • 12. Developer, manufacturer and marketer of innovative and high-quality personal care products… ©2013 Avlon Industries, Inc. ©2013 Avlon Industries, Inc.
  • 13. ©2013 Avlon Industries, Inc. ©2013 Avlon Industries, Inc.
  • 14. ©2013 Avlon Industries, Inc. ©2013 Avlon Industries, Inc.
  • 15. ©2013 Avlon Industries, Inc. ©2013 Avlon Industries, Inc.
  • 16. ©2013 Avlon Industries, Inc. ©2013 Avlon Industries, Inc.
  • 17. ©2013 Avlon Industries, Inc. ©2013 Avlon Industries, Inc.
  • 18. Dr. Ali N. Syed • President and Master Chemist • 28 Patents • 2 Pending Patents “One must persist in dreaming to accomplish that which seems difficult or yet to be done –– New Methods…New Techniques…New Formulations! In chemistry, there’s a lot of room for creativity.” –– Dr. Ali N. Syed ©2013 Avlon Industries, Inc.
  • 19. Technologically Advanced Research Center ©2013 Avlon Industries, Inc.
  • 20. Product Development Laboratory ©2013 Avlon Industries, Inc.
  • 21. Ease of Wet Combing ©2013 Avlon Industries, Inc.
  • 22. Frictional Studies of Fibers ©2013 Avlon Industries, Inc.
  • 23. Frictional Studies of Fibers (cont.) ©2013 Avlon Industries, Inc.
  • 24. Measurement of Static Electricity ©2013 Avlon Industries, Inc.
  • 25. Measurement of Curl Strength, Durability, and Drying Time ©2013 Avlon Industries, Inc.
  • 26. Measurement of Elasticity of Wet Fibers ©2013 Avlon Industries, Inc.
  • 27. Measurement of Elasticity of Dry Fibers ©2013 Avlon Industries, Inc.
  • 28. Humidity and Temperature Controlled Room ©2013 Avlon Industries, Inc.
  • 29. Humidity and Temperature Controlled Room (cont.) ©2013 Avlon Industries, Inc.
  • 30. Set Retention Under High Humidity Using Humidity Chamber ©2013 Avlon Industries, Inc.
  • 31. Set Retention Under High Humidity Using Humidity Chamber (cont.) ©2013 Avlon Industries, Inc.
  • 32. Measurement of Shine of Dry Fibers ©2013 Avlon Industries, Inc.
  • 33. Foam Determination Robot ©2013 Avlon Industries, Inc.
  • 34. pH Meter ©2013 Avlon Industries, Inc.
  • 35. Measurement of Viscosity of Creams ©2013 Avlon Industries, Inc.
  • 36. AvlonoScopy ©2013 Avlon Industries, Inc.
  • 37. ©2013 Avlon Industries, Inc.
  • 38. MISSION Avlon Industries is a developer, manufacturer, and marketer of innovative and high-quality personal care products. Our "For Professional Use Only" products are sold to licensed cosmetologists. Our market is primarily comprised of individuals with excessively curly hair. Our commitments to our stakeholders are: 1.To interact with our employees in a fair, honest and respectful manner, and to provide an environment of growth, safety and satisfaction. 2.To ensure that all Avlon products reflect our dedication to healthy hair and skin. 3.To treat our distributors with integrity and respect, and to support them in product sales and training. 4.To train cosmetologists in the best use of our products and to assist them with education and problem solving. We seek to maintain our image of professionalism and innovation, to expand our product lines, and to be recognized as a leader in the markets we serve. ©2013 Avlon Industries, Inc.
  • 39. Print Media Avlon reaches its consumer market through our media partners which include: ©2013 Avlon Industries, Inc.
  • 40. Creative ©2013 Avlon Industries, Inc.
  • 41. ©2013 Avlon Industries, Inc.
  • 42. FiberGuard® Advertisement ©2013 Avlon Industries, Inc.
  • 43. ©2013 Avlon Industries, Inc.
  • 44. Conditioning Relaxer System ©2013 Avlon Industries, Inc.
  • 45. Conditioning Relaxer System Affirm® is an innovative four-step relaxer system that: • Conditions the hair before, during and after chemical processing • Retains fiber elasticity up to 81% for sodium and 79% for Sensitive Scalp Relaxer! • Technologically advanced than all other Relaxer Systems! • Leaves hair silky-straight, well conditioned and • healthy-looking • Provides glossy, free flowing, soft, silky styles Available in three formulas: Original, Control and Dry Hair & Sensitive Scalp in Mild, Normal and Resistant strengths ©2013 Avlon Industries, Inc.
  • 46. New Affirm… New Ingredients include… Argan Oil Argan oil hydrates hair in a natural way. Enhances elasticity and contains natural oxidants to repair damaged hair. Contains Vitamin E and cures brittle hair. Contains Omega 3 and 9 that strengthen protein structure within the hair bonds. Pequi Oil Pequi oil is rich in Vitamin A, rich in protein, and contains fatty acids which are rich in moisture for dry skin and hair. Excellent in the treatment of Psoriasis and smoothens roughened cuticles. Reduces frizz. Buriti Oil Buriti oil contains antioxidants. It has the highest occurrence of Vitamin A & E. It contains higher levels of Carotene than found in carrot oil. It also contains natural SPF. This oil is one of the hardest oils to source from the Brazilian rain forest. ©2013 Avlon Industries, Inc. www.avlon.com
  • 47. New Affirm… New Ingredients include… Ceramide 3 Cupuacu Butter Fruit Extracts ©2013 Avlon Industries, Inc. Ceramide 3 is good for long term protection. Repairs & restores damaged hair against chemical and UV damage. Cupuacu butter promotes smoothness and softness to the hair increasing the natural moisture and elasticity. The butter has proven to be beneficial for brittle, dry hair due to it’s long lasting hydration properties to replenish moisture while promoting a healthy shine. Cupuacu butter is considered hydrophilic (water loving) with a high capacity to retain water and prevent moisture loss. As the simplest alpha hydroxy acid (AHA) and smallest of the fruit acids, glycolic acid has an excellent profile for penetrating the cuticle layer of the hair shaft. This enables the glycolic acid to attach itself to the keratin, which can help make hair more manageable and give a healthy appearance. www.avlon.com
  • 48. Protecto (Step 1) • New Formula protects the hair during relaxer processing better than ever before • Enriched with a blend of cutting edge and exotic ingredients • Vital Step 1 of the Affirm Conditioning Relaxer System New Ingredients include… Cupuacu Babassu Oil ©2013 Avlon Industries, Inc. Butter Argan Oil Fruit Extracts Keratin Ceramide III
  • 49. Affirm Conditioning Relaxers (Step 2) – Retains up to 81% of original fiber elasticity! – Better than any other competitors – Superior Conditioning – Phenomenal Straightening New Ingredients include… Argan Oil Pequi Oil ©2013 Avlon Industries, Inc. Cupuacu Butter Fruit Extracts Keratin Ceramide III
  • 50. 5 in I Reconstructor (Step 3) • • • • More conditioning agents Outperforms all competitors Adds even more softness and shine Even better in helping to preserve Porosity New Ingredients include… Argan Oil Pequi Oil ©2013 Avlon Industries, Inc. Buriti Oil Fruit Extracts Keratin Ceramide III
  • 51. Positive Link Conditioner (Step 3) • Outperforms the existing formulas in the market • More conditioning agents • Creamier formula • Surpassed softness and shine • Even better in helping to preserve porosity New Ingredients include… Argan Oil Pequi Oil ©2013 Avlon Industries, Inc. Buriti Oil Fruit Extracts Keratin Ceramide III
  • 52. Normalizing Shampoo (Step 4) • • • • New Improved Formula Added Conditioning agents Milder Detergents Fruit Extracts for Strengthening Hair and adds more elasticity to hair during neutralizing process New Ingredients include… Argan Oil Pequi Oil ©2013 Avlon Industries, Inc. Buriti Oil Fruit Extracts Keratin Ceramide III
  • 53. Gentle Assurance • Same Great Formula! • New Applicator Bottle in 11 oz size ©2013 Avlon Industries, Inc.
  • 54. Dry & Itchy Scalp Conditioning Relaxer System with Protecto ® • Designed to help eliminate dry & itchy scalp conditions and visible dandruff • Provides maximum scalp comfort • Soothes, moisturizes and controls dry and itchy scalp conditions • Leaves hair silky straight, well conditioned and healthy looking ©2013 Avlon Industries, Inc.
  • 55. FiberGuard® Conditioning Relaxer System ©2013 Avlon Industries, Inc.
  • 56. Conditioning Relaxer System The ONLY relaxer system for Stronger, Healthier hair. FiberGuard retains more of the hair's natural tensile strength compared to conventional relaxer systems, making it the ideal system for straightening color-treated hair. ©2013 Avlon Industries, Inc.
  • 57. Conditioning Relaxer System Relaxer System: • Step 1: FiberGuard Preservo – Protects and conditions hair during chemical processing. – Contains FSC & Ceramides that strengthen the hair by penetrating open cuticles during relaxing. • Step 2: FiberGuard Crème Relaxer / Sensitive Scalp Relaxer – Available in Sodium Hydroxide & Guanidine Hydroxide formulas. – Preserves up to 40% more of the hair’s tensile strength compared to conventional relaxers. – Contains polymers and de-swelling ingredients that reduce damage significantly. ©2013 Avlon Industries, Inc.
  • 58. Conditioning Relaxer System Relaxer System (con’t): • Step 3: FiberGuard Sustenance – Contains FSC & ceramides, known as Lipid Replenishing Molecules (LRMs), which enter the hair fiber to replace natural shine properties depleted by chemical processing. – Special fruit extracts strengthen newly relaxed hair while replenishing lost moisture. • Step 4: FiberGuard Normalizing Shampoo – Contains FSC (Fiber Strengthening Complex), ceramides (LRMs) and fruit extracts that strengthen hair, restoring shine, softness & body. – Color signal that indicates when hair is effectively neutralized and free of all traces of relaxer. ©2013 Avlon Industries, Inc.
  • 59. Conditioning Relaxer System Features & Benefits: • Hair retains significantly more tensile strength and elasticity. • Minimizes chemical damage during relaxer treatment and protects against overlapping • Leaves hair soft, silky, well-conditioned, incredibly healthy- looking and easy to comb • Less damaging on color-treated hair than conventional relaxers. ©2013 Avlon Industries, Inc.
  • 60. New Affirm… ©2013 Avlon Industries, Inc. www.avlon.com
  • 61. Ferm Conditioning ® Curl & Body Perm System ©2013 Avlon Industries, Inc.
  • 62. Permanent Wave System • Permanent wave system – – – – – Step 1A: Ferm Quaternizer Pre-Perm Conditioner Step 1B: Ferm Controlled Reshaping Crème Step 2A: Ferm Controlled Reshaping Lotion Step 2B: Ferm Strengthening Lotion Step 3: Ferm Neutralizing Solution ©2013 Avlon Industries, Inc.
  • 63. Permanent Wave System • Features & Benefits – Curls, waves and body perms that last longer – Controls cystine bond breakage to 20% versus 80% for other permanent wave systems – Produces stronger, more lively curl and wave formations – Superb, silky, healthy curl and wave texture – Retains more elasticity & tensile strength ©2013 Avlon Industries, Inc.
  • 64. Maintenance Products • Ferm Moisturizing Aqualizer – Hydrates and conditions permed hair • Ferm Stylox Finish Gel – Activates curls & waves • Ferm Moisture Retainer Crème – Adds softness & sheen ©2013 Avlon Industries, Inc. Great for Natural Hair!
  • 65. KeraCare Conditioning ® Hair Care System • Sleeker, More Upscale Look (colors, logo) • Categorization • 3 Languages – English, Spanish, French (for most products) The NEW LOOK! ©2013 Avlon Industries, Inc.
  • 66. COLOR-CODED INDICATORS 1 SHAMPOO CONDITION Easier to identify product types ©2013 Avlon Industries, Inc. STYLE
  • 67. USAGE INDICATORS D W D/W DRY WET DRY OR WET Indicator found under product name to show the best usage of product ©2013 Avlon Industries, Inc.
  • 68. OVERVIEW • Avlon’s maintenance line of shampoos, conditioners, and styling products • Exclusive brand, sold only to salons • High quality, innovative, professional hair care products • Especially designed for curly and excessively curly hair • Scientifically formulated and salon tested • Superb conditioning and styling power ©2013 Avlon Industries, Inc.
  • 69. SHAMPOOS & CONDITIONERS 1ST Lather Shampoo Hydrating Detangling Shampoo Clear-Away Yellow Shampoo Leave-In Conditioner Humecto Creme Conditioner Super Reconstructor Int. Restorative Masque Strengthening Thermal Protector Overnight Moisturizing Treatment ©2013 Avlon Industries, Inc. • Gently remove excess oils from hair and scalp • Moisturize and condition hair • Hydrate hair to make it healthier, softer, manageable, and more lustrous • Help minimize hair breakage • Leave hair soft and shiny • Superior detangling for easy wet and dry combing
  • 70. 1st Lather® Shampoo • Cleans hair of oil, dirt and styling product buildups • Helps hair absorb conditioners during a second shampoo with KeraCare Hydrating Detangling Shampoo • Does not promote dryness and leaves no dull film • Economical to use ©2013 Avlon Industries, Inc.
  • 71. Hydrating Detangling Shampoo • Moisturizes hair as it conditions hair for a healthy-looking appearance and feel • Removes excess oils from hair and scalp without over-stripping hair • Helps minimize hair breakage • Seals hair cuticles as it repairs damaged hair • Superior detangling for easy wet and dry combing • Leaves hair soft and shiny ©2013 Avlon Industries, Inc. • Economical to use
  • 72. Clear-Away Yellow Shampoo ® • Does not leave purple or blue residues • Will not bleach original hair color • Moisturizes hair while it adds shine and softness ©2013 Avlon Industries, Inc.
  • 73. Humecto® Crème Conditioner • Superior moisturizing results to help prevent dull, brittle, breaking hair and split hair ends • Superior detangling for easy wet and dry combing • Hair becomes more manageable • Adds exceptional body and shine • Eliminates static charge ©2013 Avlon Industries, Inc.
  • 74. Super Reconstructor • Helps increase hair elasticity and strength • Improves hair’s condition and restores porosity • Moisturizes hair and reduces brittleness • Creates shine and enriches the hair’s natural coloration ©2013 Avlon Industries, Inc. • Volumizes hair and produces a soft, silky texture
  • 75. DRY & ITCHY SCALP MAINTENANCE SYSTEM Dry & Itchy Scalp Anti-Dandruff Moisturizing Shampoo Dry & Itchy Scalp Anti-Dandruff Moisturizing Conditioner Dry & Itchy Scalp Glossifier Dry & Itchy Scalp Anti-Dandruff Spot Itch Lotion ©2013 Avlon Industries, Inc. • Moisturize, cool, and soothe the scalp • Help restore dry and flaky scalps to a healthy looking condition • Help prevent dryness, itching and flaking • Superior detangling for easy wet and dry combing.
  • 76. Dry & Itchy Scalp Moisturizing Shampoo • Protects against dryness which is a major cause of itchiness • With regular use, helps to prevent flaky scalps • Detangling for easy wet and dry combing • Leaves hair and scalp in a healthy looking condition ©2013 Avlon Industries, Inc.
  • 77. Dry & Itchy Scalp Moisturizing Conditioner • Moisturizes, cools and soothes the scalp • Regular use helps prevent dryness, itching and flaking before it starts • Promotes healthy-looking scalp and pliable hair • Superior detangling for easy wet and dry combing ©2013 Avlon Industries, Inc.
  • 78. Dry & Itchy Scalp Glossifier • Moisturizes the scalp to prevent dryness and flaking • Helps preserve the scalp’s natural moisture balance • Restores dry and flaky scalps to a healthy looking condition ©2013 Avlon Industries, Inc.
  • 79. LIGHT OILS Essential Oils for the Hair High Sheen Glossifier Conditioning Creme Hairdress Oil Moisturizer with Jojoba Oil ©2013 Avlon Industries, Inc. • Revitalize dull, dry hair • Moisturize hair to prevent brittleness • Help prevent damage from thermal appliances • Add softness, shine, and luster to hair
  • 80. Essential Oils for the Hair • Non-greasy feel • Moisturizes hair to prevent brittleness • Keeps hair soft • Does not weigh hair down if used properly • Hair looks luminous and shiny ©2013 Avlon Industries, Inc.
  • 81. High Sheen Glossifier • Revitalizes dull dry hair • Will not weigh hair down, hair remains full bodied • Light conditioning formula • Seals cuticle to reduce breakage • Helps prevent damage from thermal appliances ©2013 Avlon Industries, Inc.
  • 82. Conditioning Creme Hairdress • Revitalizes dull, dry hair • Penetrates hair quickly • Add softness, shine and luster to hair • Will not weigh down hair • Continuous, daily use does not result in a heavy, oily build-up ©2013 Avlon Industries, Inc.
  • 83. Oil Moisturizer with Jojoba Oil • Moisturizes and conditions dry hair and scalp • Helps protect hair during blow drying and thermal curling • Adds sheen and softness to hair • Reduces hair breakage ©2013 Avlon Industries, Inc.
  • 84. WET STYLING & BLOW DRYING Setting Lotion Foam Wrap-Set Lotion Foam Wrap-Set Lotion Extra-Hold Formula Protein Styling Gel Clear Protein Styling Gel Silken Seal Silken Seal Liquid Sheen ©2013 Avlon Industries, Inc. • Add body, luster and manageability • Provide a fabulous hold • Leave hair with an exceptional silky texture • Create lush body and incredible shine • Ease blow-drying hair • Dry to a non-greasy, flakefree finish
  • 85. Foam Wrap-Set Lotion • Conditions and moisturizes hair as it penetrates cuticles during dryer setting • Conditioners and natural lubricants protect each strand • Leaves hair soft, silky with exceptional shine • Provides superior manageability with remarkable bounce and body • Easy wet combing for effortless combouts ©2013 Avlon Industries, Inc.
  • 86. Protein Styling Gel • Leaves no greasy feel • Maintains the shape of naturally curly or permanent waved hair with superior hold • Adds body to permanent curl styles • Leaves hair with no sticky build up or flakes • Will not dull hair ©2013 Avlon Industries, Inc. • Hair looks shiny and healthy
  • 87. Silken Seal® Liquid Sheen • • Creates silky, shiny hair during blow drying • Hair retains body and bounce • It helps fight humidity • Hair looks luminous and shiny • ©2013 Avlon Industries, Inc. Eases wet and dry combing UV protection helps prevent damage to hair
  • 88. STYLE & FINISH Curling Wax Creme Press Styling Spritz ~ Medium hold ~ Soft hold Oil Sheen with Humidity Block Styling Wax Stick Edge Tamer ©2013 Avlon Industries, Inc. • Impart a natural looking sheen • Help resist reversion • Help prevent dry, brittle hair
  • 89. Oil Sheen with Humidity Block • • • • ©2013 Avlon Industries, Inc. Light conditioning blend of olive oil, carrot oil, and herbal extracts Adds a natural-looking shine Hair does not feel or look greasy Resists reversion
  • 90. Thank You!!! ©2013 Avlon Industries, Inc.

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