Building Traffic & Building Leads
<ul><li>ROI Based </li></ul><ul><ul><li>Measurable results… beyond the usual metrics </li></ul></ul><ul><li>IP Targeting t...
Understanding YOUR Customers Atlantic Health.org Atlantic Health.org Atlantic Health.org Atlantic Health.org Atlantic Heal...
Challenge # 1 <ul><li>There are literally  millions  of potential search results to choose from … </li></ul>Millions of li...
Our Solution <ul><li>Sponsored Results  –  Targeting First Page  </li></ul>* Ultimately, campaign management and advertisi...
Evolvement of SEM <ul><li>High Visibility Managed CPC (Algorithmically)  </li></ul><ul><li>Proper Placement Use of latest ...
Organic Optimization <ul><li>SEO Based on Statistically Significant Results …   </li></ul><ul><li>Use of actual campaign d...
SEM / SEO Working Together * Ultimately, campaign management and advertising budget determines placement.
Copy based on Results  <ul><li>Specific copy with Phone numbers in ads  </li></ul><ul><ul><li>Increase in Calls  </li></ul...
Challenge # 2 There are  numerous  places to search Online…
An Evolving Local Marketplace
All Properties Are Targeted Our Solution: Total Saturation…Reach 95% of Your Market Locally, Regionally or Nationally
Content Networks Users spend nearly half of their time viewing content
Targeted Ads <ul><li>Poorly Targeted  ad  </li></ul><ul><li>Low Relevancy </li></ul><ul><li>Higher CPC </li></ul><ul><li>H...
Deep Linking <ul><ul><li>Placement Directed Ad copy A/B Testing </li></ul></ul>Best oncology dept. NJ Breast cancer center...
Deep Linking  <ul><li>Fewer Clicks for Consumer   </li></ul><ul><li>Highly Targeted ad  </li></ul><ul><li>High Relevancy <...
Challenge #3 Reaching only the  local  prospects, in  your  market… Our Solution : A combination of IP-targeting technolog...
Target Specific Areas
Target Specific Cities Pediatric neurologist 07869
International Targeting appartamenti ny
Someone Looking for a cardiac surgeon in North Jersey They select Our Services and Visit Gagnon...but don’t make contact ....
Remarketing Your Message
Remarketing Your Message State-of-the-Art Cancer Care Highly Effective Treatments by the Region’s Top Oncologists. Atlanti...
Follow the User Deliver the Right Message oncolgist Liver cancer doctor Pediatric neurologist Cardiac care 07869 Keyword B...
Deliver the Right Message…  for THAT user
Appropriate Message for Specific Users
Drive Traffic With Local Business Listings
Promote Business Locations  With Local Business Ads
Targeted Results on HTML Phones I-phone, T-mobile G1 and others <ul><li>Ability to track mobile HTML web pages </li></ul><...
Expand Your Reach With Image & Video Ads
Push to Social Networks
Social Networks Facts <ul><li>From 2007 to 2011, US  adult  usage will rise from  37% to 49% </li></ul><ul><ul><li>US  tee...
Social Networks
Challenge #4 No way to accurately track activity or results… online sales impressions conversions repeat clients phone cal...
The  “ Proxy ”  Process How Is It Done?
The  “ Proxy ”  Process 800-555-1212 Remote Call Forward Numbers Automatically Assigned.
Log In Access To Reports
Daily Reports Track All Activity And Leads Cardiac specialists BullsEye, BullsEye ,
Statistics Per Network
User IP Address Cardiac care center Pediatric oncologist Physical therapy Home health care Best neurologist nj Sports medi...
Phone Call Data Atlantic  Health
Enhanced Call Reports
Detailed Caller Information
Call Activity
Caller Demographics
Site Activity
Conversion Based Optimization Pediatric oncologist Physical therapy somerset county Alzheimers treatment center Home healt...
Conversion Based Optimization Path Cardiologist nj
Click Fraud Alert / Prevention
Converting Demographic Keywords Best heart hospital nj
Conversion Based Optimization Bullseye’s
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BullsEye Health

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BullsEye Health

  1. 1. Building Traffic & Building Leads
  2. 2. <ul><li>ROI Based </li></ul><ul><ul><li>Measurable results… beyond the usual metrics </li></ul></ul><ul><li>IP Targeting to the individual user </li></ul><ul><ul><li>Capture the exact query of the user / intent </li></ul></ul><ul><ul><ul><li>Path / Item Ordered and Why / Geo / Phone Conversation = Search Term </li></ul></ul></ul><ul><li>Reallocation of funds from actionable items in REAL TIME </li></ul><ul><ul><li>Search / Content / Display / Social / Mobile </li></ul></ul><ul><li>Targeting and evaluation to the site level </li></ul><ul><ul><li>Like sites / Negative sites / Remarketing beyond the individual users </li></ul></ul><ul><li>Real time reporting </li></ul><ul><ul><li>Better Business Decisions / Measure Offline Media / Media Plans </li></ul></ul><ul><li>Extension of your Marketing efforts – Client Support </li></ul><ul><ul><li>Not Just Another Vendor </li></ul></ul><ul><ul><li>Alignment of Goals / Metrics / Vision </li></ul></ul>How is Bullseye Different? SEM Display Content AtlanticHealth.ORG Order User Calls
  3. 3. Understanding YOUR Customers Atlantic Health.org Atlantic Health.org Atlantic Health.org Atlantic Health.org Atlantic Health.org *Application Programming Interface Best cardiac center nj Atlantic Health.org Genetic testing morris county Pediatric neurologist Best cardiac center nj Prostate cancer specialists Orthopedic surgeons near essex county Heart hospitals
  4. 4. Challenge # 1 <ul><li>There are literally millions of potential search results to choose from … </li></ul>Millions of links, thousands of pages.
  5. 5. Our Solution <ul><li>Sponsored Results – Targeting First Page </li></ul>* Ultimately, campaign management and advertising budget determines placement. Sponsored Links FAST, ACCOUNTABLE RESULTS
  6. 6. Evolvement of SEM <ul><li>High Visibility Managed CPC (Algorithmically) </li></ul><ul><li>Proper Placement Use of latest technology / Site Links </li></ul><ul><li>Directed ad copy Securing more screen real estate </li></ul>
  7. 7. Organic Optimization <ul><li>SEO Based on Statistically Significant Results … </li></ul><ul><li>Use of actual campaign data. </li></ul><ul><ul><li>specific down to IP Address activity </li></ul></ul><ul><li>Complete analysis delivered to you. </li></ul><ul><ul><li>Laser specific keywords for individual site pages </li></ul></ul><ul><li>On going SEO management. </li></ul>Pediatric neurologist Best cardiac center nj Genetic testing center Physical rehabilitation Stroke centers somerset nj Home health care Pediatric neurologist Best hospital In essex cty Physical rehab Prostate cancer Cardiac centers Genetic Testing nj Stroke centers Top nj Oncolgist
  8. 8. SEM / SEO Working Together * Ultimately, campaign management and advertising budget determines placement.
  9. 9. Copy based on Results <ul><li>Specific copy with Phone numbers in ads </li></ul><ul><ul><li>Increase in Calls </li></ul></ul><ul><ul><li>Reduction in cost </li></ul></ul><ul><ul><li>Less opportunity to lose client </li></ul></ul><ul><li>Local Business Listing </li></ul><ul><li>Local Business Ads </li></ul><ul><li>The Special After Hours campaign, when funded properly, adds significant order volume. (significantly decreases all other ads) </li></ul><ul><ul><li>Copy directed to online ordering after call center is closed </li></ul></ul><ul><li>Continue to monitor real time conditions / events </li></ul><ul><ul><li>Sunny Saturdays tend to yield fewer orders than rainy Sundays </li></ul></ul><ul><ul><li>Spend and ads adjusted accordingly </li></ul></ul><ul><ul><ul><li>These ads are in queue and will rotate when conditions are appropriate </li></ul></ul></ul>Top Ranked Cardiac Care NJ Make an Appt. with a Premier Cardiac Specialist. Call Today: 888-494-2177. AtlanticHealth.org/Gagnon Top Ranked Cardiac Care NJ Make an Appt. with a Leading Cardiac Specialist. 24 Hours: 888-494-2177 AtlanticHealth.org/Gagnon
  10. 10. Challenge # 2 There are numerous places to search Online…
  11. 11. An Evolving Local Marketplace
  12. 12. All Properties Are Targeted Our Solution: Total Saturation…Reach 95% of Your Market Locally, Regionally or Nationally
  13. 13. Content Networks Users spend nearly half of their time viewing content
  14. 14. Targeted Ads <ul><li>Poorly Targeted ad </li></ul><ul><li>Low Relevancy </li></ul><ul><li>Higher CPC </li></ul><ul><li>Highly Targeted ad </li></ul><ul><li>High Relevancy </li></ul><ul><li>Lower CPC </li></ul><ul><li>Better Conversions </li></ul>Atlantic Health Local services in your area Call today www.local.com World Class Cancer Center Highly Effective Treatments by the Region’s Top Oncologists. AtlanticHealth.com/Simon Physical therapy Cancer treatment Alzheimers center pediatric neurologist Best oncology dept. NJ Breast cancer center Top Cancer Hospitals Skin cancer specialist 07869
  15. 15. Deep Linking <ul><ul><li>Placement Directed Ad copy A/B Testing </li></ul></ul>Best oncology dept. NJ Breast cancer center Top Cancer Hospitals Skin cancer specialist 07869 World Class Cancer Care NJ Highly Effective Treatments by the Region’s Top Oncologists. AtlanticHealth.org/Simon World Class Cancer Care NJ Highly Effective Treatments by the Region’s Top Oncologists. AtlanticHealth.org/Simon Cancer Treatment NJ Award-Winning Cancers Centers Expert Care, Compassion & Hope. AtlanticHealth.org/Simon World Class Cancer Care NJ Highly Effective Treatments by the Region’s Top Oncologists. AtlanticHealth.org/Simon
  16. 16. Deep Linking <ul><li>Fewer Clicks for Consumer </li></ul><ul><li>Highly Targeted ad </li></ul><ul><li>High Relevancy </li></ul><ul><li>Lower CPC </li></ul><ul><li>Better Conversions </li></ul>World Class Cancer Care NJ Highly Effective Treatments by the Region’s Top Oncologists. AtlanticHealth.org/Simon Advanced Physical Therapy State of the Art Outpatient Facilities. Safe Pain Treatment & Rehab. AtlanticHealth.org/PhysRehab Top Ranked Cardiac Care NJ Make an Appt. With One of NJ’s Top Premier Cardiovascular Specialists. AtlanticHealth.org/Gagnon
  17. 17. Challenge #3 Reaching only the local prospects, in your market… Our Solution : A combination of IP-targeting technology, keyword modifiers and properly designed ads target your specific market. Target your Region, City or Local Area.
  18. 18. Target Specific Areas
  19. 19. Target Specific Cities Pediatric neurologist 07869
  20. 20. International Targeting appartamenti ny
  21. 21. Someone Looking for a cardiac surgeon in North Jersey They select Our Services and Visit Gagnon...but don’t make contact . Bullseye saves user information. User is recognized across content networks. Bullseye shows your text ads to a targeted user/audience. Remarketing Your Message cardiac surgeon north jersey Top Ranked Cardiac Care NJ Gagnon Cardiovascular Institute. Leaders in Cardiac Care. Learn More. www.AtlanticHealth.org/Gagnon
  22. 22. Remarketing Your Message
  23. 23. Remarketing Your Message State-of-the-Art Cancer Care Highly Effective Treatments by the Region’s Top Oncologists. AtlanticHealth.org/Simon
  24. 24. Follow the User Deliver the Right Message oncolgist Liver cancer doctor Pediatric neurologist Cardiac care 07869 Keyword Best oncology dept Vascular specialist Seizure specialist Physical rehab essex Alzheimers care Best oncology Dept Simon
  25. 25. Deliver the Right Message… for THAT user
  26. 26. Appropriate Message for Specific Users
  27. 27. Drive Traffic With Local Business Listings
  28. 28. Promote Business Locations With Local Business Ads
  29. 29. Targeted Results on HTML Phones I-phone, T-mobile G1 and others <ul><li>Ability to track mobile HTML web pages </li></ul><ul><ul><li>user path making a purchase from start to finish </li></ul></ul><ul><li>Mobile-specific calls-to-action </li></ul><ul><li>Exclusive campaign creation </li></ul><ul><li>Accountable results </li></ul>“ Last Christmas, the iPhone drove more traffic to Google.com worldwide than any other mobile platform.” Source Inside AdWords crew -Mobile Isn't Just the Cell Phone Anymore- Smartphones Portable multimedia devices GPS-related devices E-readers Gaming devices
  30. 30. Expand Your Reach With Image & Video Ads
  31. 31. Push to Social Networks
  32. 32. Social Networks Facts <ul><li>From 2007 to 2011, US adult usage will rise from 37% to 49% </li></ul><ul><ul><li>US teen usage will increase from 70% to 84%. </li></ul></ul><ul><li>Changes in technology are expanding social networking experiences. </li></ul><ul><ul><li>User profiles offer highly targeted advertising opportunities </li></ul></ul><ul><li>US social network advertising will rise from $920 million in 2007 to $2.7 billion in 2011 </li></ul>
  33. 33. Social Networks
  34. 34. Challenge #4 No way to accurately track activity or results… online sales impressions conversions repeat clients phone calls walk-ins new customers clicks offline sales site activity R.O.I.
  35. 35. The “ Proxy ” Process How Is It Done?
  36. 36. The “ Proxy ” Process 800-555-1212 Remote Call Forward Numbers Automatically Assigned.
  37. 37. Log In Access To Reports
  38. 38. Daily Reports Track All Activity And Leads Cardiac specialists BullsEye, BullsEye ,
  39. 39. Statistics Per Network
  40. 40. User IP Address Cardiac care center Pediatric oncologist Physical therapy Home health care Best neurologist nj Sports medicine 07869 Seizure specialist
  41. 41. Phone Call Data Atlantic Health
  42. 42. Enhanced Call Reports
  43. 43. Detailed Caller Information
  44. 44. Call Activity
  45. 45. Caller Demographics
  46. 46. Site Activity
  47. 47. Conversion Based Optimization Pediatric oncologist Physical therapy somerset county Alzheimers treatment center Home health care Best heart hospital nj Genetic testing center
  48. 48. Conversion Based Optimization Path Cardiologist nj
  49. 49. Click Fraud Alert / Prevention
  50. 50. Converting Demographic Keywords Best heart hospital nj
  51. 51. Conversion Based Optimization Bullseye’s
  52. 52. Thank You!

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