Everyday, New Customers
are Looking for you Online.
We can help them find you.
Everyday, New Customers
are Looking for you...
About Us
• Leaders in the digital space since 2003
– Seasoned Print, Radio, TV and web professionals
• Patent pending prop...
Back Office API’s To Major Networks
Challenge # 1
• There are literallyThere are literally m illio nsm illio ns of potential search results to choose fromof p...
Our Solution
• Sponsored ResultsSponsored Results –– Targeting First PageTargeting First Page
* Ultimately, campaign manag...
Organic Optimization
SEO Based on Statistically SignificantSEO Based on Statistically Significant
ResultsResults……
• Use o...
SEM / SEO Working Together
* Ultimately, campaign management and advertising budget determines placement.
Challenge # 2
There areThere are numerousnumerous places to search Online…places to search Online…
The Old 2005 Search Market
Two search engines powered virtually all Internet search.Two search engines powered virtually a...
Today, numerous search engines & directoriesToday, numerous search engines & directories
provide local results.provide loc...
All Properties Are Targeted
OurSolution: Total Saturation…Reach 95% of YourMarketOurSolution: Total Saturation…Reach 95% o...
Content Networks
Users spend nearly half of their
time viewing content
Users spend
nearly half of their
time viewing
conte...
Targeted Ads
• Poorly Targeted ad
• Low Relevancy
• Higher CPC
• Highly Targeted ad
• High Relevancy
• Lower CPC
• Better ...
Challenge #3
Reaching only theReaching only the lo callo cal prospects, inprospects, in yo uryo ur market…market…
OurSolut...
Target Specific Areas
Target Specific Cities
Drive Traffic With Local Business
Listings
Promote Business Locations
With Local Business Ads
Targeted Results on HTML Phones
I-phone, T-mobile G1 and others
• Ability to track mobile HTML web pages
– user path makin...
Expand Your Reach With Image & Video Ads
Push to Social Networks
Social Networks Facts
• From 2007 to 2011, US adult usage will rise from
37% to 49%
– US teen usage will increase from 70%...
Social Networks
Challenge #4
No way to accurately track activity or results…No way to accurately track activity or results…
online saleson...
The “Proxy” Process
How Is It Done?
The “Proxy” Process
Remote Call Forward Numbers
Automatically Assigned.
Log In Access To Reports
Daily Reports Track All Activity And
Leads
Statistics Per Network
User IP Address
Phone Call Data
Enhanced Call Reports
Detailed Caller Information
Call Activity
Caller Demographics
Site Activity
Conversion Based Optimization
Conversion Based Optimization Path
Converting Demographic Keywords
Conversion Based Optimization
BullsEye Marketing’s ROI focused campaign
strategy maximizes contacts, calls and results.
ThankYou!
Project
• Drive quality traffic to the your website
– Form submissions
– Phone call leads
– Track all online activity down...
Objective
• Drive the Co st Pe r O rde r (CPO ) down from the current
average through the use of:
Targeting Directed Ad co...
• Extremely Competitive Marketplace
– Offline Efforts affect online results
Challenge
Offline Efforts
Measurement
• A lead will be recognized as a Phone call or Form Submission
Caller 555-555-5555 Customer Address
Key Metrics
• Impressions
• Clicks
• Form Submissions
• Calls
• Revenue
Targeting
Your Demographic Area
– IP Targeting (proprietary to BullsEye)
– Current targeting mechanisms via each network
–...
Keywords & Ad Copy
Initial Launch
• Current Optimum campaign keywords and ad copy
• BullsEye and Network specific keyword ...
Schedule
Meetingscheduleafterlaunch:
Week 1: Review of Impressions and Clicks
Week 2: Review of Week 1
Site Activity/Pages...
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BullsEye Marketing ROI

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BullsEye Marketing's solutions give your company the best return on investment available.

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BullsEye Marketing ROI

  1. 1. Everyday, New Customers are Looking for you Online. We can help them find you. Everyday, New Customers are Looking for you Online. We can help them find you.
  2. 2. About Us • Leaders in the digital space since 2003 – Seasoned Print, Radio, TV and web professionals • Patent pending proprietary algorithmic systems • Recipients of the National ADM award • Featured on Google Agency-Land • Measurable results with business intelligence previously unattainable . – Control, Targeting & Transparency
  3. 3. Back Office API’s To Major Networks
  4. 4. Challenge # 1 • There are literallyThere are literally m illio nsm illio ns of potential search results to choose fromof potential search results to choose from……
  5. 5. Our Solution • Sponsored ResultsSponsored Results –– Targeting First PageTargeting First Page * Ultimately, campaign management and advertising budget determines placement. Sponsored LinksSponsored Links FAST, ACCOUNTABLEFAST, ACCOUNTABLE RESULTSRESULTS
  6. 6. Organic Optimization SEO Based on Statistically SignificantSEO Based on Statistically Significant ResultsResults…… • Use of actual campaign data. – spe cific do wn to IP Addre ss activity • Complete analysis delivered to you. – Laser specific keywords for individual site pages • On going SEO management.
  7. 7. SEM / SEO Working Together * Ultimately, campaign management and advertising budget determines placement.
  8. 8. Challenge # 2 There areThere are numerousnumerous places to search Online…places to search Online…
  9. 9. The Old 2005 Search Market Two search engines powered virtually all Internet search.Two search engines powered virtually all Internet search.
  10. 10. Today, numerous search engines & directoriesToday, numerous search engines & directories provide local results.provide local results. Source: Nielson NetRankings, 2006 An Evolving Local Marketplace
  11. 11. All Properties Are Targeted OurSolution: Total Saturation…Reach 95% of YourMarketOurSolution: Total Saturation…Reach 95% of YourMarket Locally, Regionally orNationallyLocally, Regionally orNationally
  12. 12. Content Networks Users spend nearly half of their time viewing content Users spend nearly half of their time viewing content
  13. 13. Targeted Ads • Poorly Targeted ad • Low Relevancy • Higher CPC • Highly Targeted ad • High Relevancy • Lower CPC • Better Conversions Mattress Center Local stores in your area Call today! www.local.com Mattress for back pain Electric mattress Hospital Beds Memory foam bed Great Bed For Back Pain Relax Your Back At Night With An Adjustable Bed. Free Catalog! www.ContourBedCatalog.com Best bed for back Best bed for back pain Best bed for back problems Best bed for back support
  14. 14. Challenge #3 Reaching only theReaching only the lo callo cal prospects, inprospects, in yo uryo ur market…market… OurSolutionOurSolution:: A combination of IP-targeting technology, keyword modifiers and properly designed ads target your specific market. Target yourRegion, City orLocal Area.
  15. 15. Target Specific Areas
  16. 16. Target Specific Cities
  17. 17. Drive Traffic With Local Business Listings
  18. 18. Promote Business Locations With Local Business Ads
  19. 19. Targeted Results on HTML Phones I-phone, T-mobile G1 and others • Ability to track mobile HTML web pages – user path making a purchase from start to finish • Mobile-specific calls-to-action • Exclusive campaign creation • Accountable results “Last Christmas, the iPhone drove more traffic to Google.com worldwide than any other mobile platform.” Source Inside AdWords crew
  20. 20. Expand Your Reach With Image & Video Ads
  21. 21. Push to Social Networks
  22. 22. Social Networks Facts • From 2007 to 2011, US adult usage will rise from 37% to 49% – US teen usage will increase from 70% to 84%. • Changes in technology are expanding social networking experiences. – User profiles offer highly targeted advertising opportunities • US social network advertising will rise from $920 million in 2007 to $2.7 billion in 2011
  23. 23. Social Networks
  24. 24. Challenge #4 No way to accurately track activity or results…No way to accurately track activity or results… online salesonline sales impressionsimpressions conversionsconversions repeat clientsrepeat clients phone callsphone calls walk-inswalk-ins new customersnew customers clicksclicks offline salesoffline sales site activitysite activity R.O.I.R.O.I.
  25. 25. The “Proxy” Process How Is It Done?
  26. 26. The “Proxy” Process Remote Call Forward Numbers Automatically Assigned.
  27. 27. Log In Access To Reports
  28. 28. Daily Reports Track All Activity And Leads
  29. 29. Statistics Per Network
  30. 30. User IP Address
  31. 31. Phone Call Data
  32. 32. Enhanced Call Reports
  33. 33. Detailed Caller Information
  34. 34. Call Activity
  35. 35. Caller Demographics
  36. 36. Site Activity
  37. 37. Conversion Based Optimization
  38. 38. Conversion Based Optimization Path
  39. 39. Converting Demographic Keywords
  40. 40. Conversion Based Optimization BullsEye Marketing’s ROI focused campaign strategy maximizes contacts, calls and results.
  41. 41. ThankYou!
  42. 42. Project • Drive quality traffic to the your website – Form submissions – Phone call leads – Track all online activity down to IP Address
  43. 43. Objective • Drive the Co st Pe r O rde r (CPO ) down from the current average through the use of: Targeting Directed Ad copy A/B Testing – Deep Linking Deep Linking Relevant Keywords Small Office Internet Provider Internet Service Provider Internet Service Business Internet Service Get Better Rest You Deserve A Better Night's Sleep. Learn More About Adjustable Beds! www.Sleepy's.com A Bed For Better Sleep Your Search For Better Rest Ends With Contour Adjustable Beds! www.Sleepy's.com Sleep More Soundly Adjustable Beds Can Rejuvenate Your Body. Experience The Difference! www.Sleepy's.com Adjustable Beds From Sleepy's Sleepy's Beds Can Rejuvenate Your Body. Experience The Difference! www.Sleepy's.com
  44. 44. • Extremely Competitive Marketplace – Offline Efforts affect online results Challenge Offline Efforts
  45. 45. Measurement • A lead will be recognized as a Phone call or Form Submission Caller 555-555-5555 Customer Address
  46. 46. Key Metrics • Impressions • Clicks • Form Submissions • Calls • Revenue
  47. 47. Targeting Your Demographic Area – IP Targeting (proprietary to BullsEye) – Current targeting mechanisms via each network – Ongoing negative implementation based on referring strings
  48. 48. Keywords & Ad Copy Initial Launch • Current Optimum campaign keywords and ad copy • BullsEye and Network specific keyword and ad copy • Deep Linking for all ad groups (all copy submitted for approved before launch) Post Launch • A/B Testing on all ads • Ongoing algorithmic removal of non converting keywords • Ongoing updates/additional keywords to maximize conversion • Continued tweaking of ad copy (with client approval)
  49. 49. Schedule Meetingscheduleafterlaunch: Week 1: Review of Impressions and Clicks Week 2: Review of Week 1 Site Activity/Pages Per Click/Pages Viewed Week 3: Review of Week 1 and 2 Plus CPL Data Conversion Report Week 4: Full Month Report: Mapping, Top Keywords, Path Tracking

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