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Where PR fits into the Social\Digital Media Mix
 

Where PR fits into the Social\Digital Media Mix

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    Where PR fits into the Social\Digital Media Mix Where PR fits into the Social\Digital Media Mix Presentation Transcript

    • Online PR Social Digital
      • Where PR fits into the
      • Social Digital Media Mix
      • Nicholas O’Flaherty
      • MD, Bullet PR
      • @NickOFlaherty
    • Misconception
      • PR = Press Releases
    • Is PR a robotic act?
    • The Reality
      • PR = Communication
    • The Landscape
      • The media game isn’t changing, it’s already changed
    • Media Morphing
    • Brand Advocates
    • Alternative Approach
    • The Changing Dynamic
      • Social Everything?
    • Adapt to Survive
      • Modern PR is Social Media, SEO, Online Monitoring, Events and More
    • Walk the Walk
      • If you want to understand the future of PR and communications, you need to take part
    • Talk the Talk
      • Social Media isn’t essential for every brand
    • SMO
      • Social Media Optimisation
    • A Different Style
      • Do you talk the same to your friends as you do to the in-laws?
    • The same, but different
    • Our Experience
      • If it wasn’t for Social Media, we probably wouldn’t be around
    • Digital Engagement
      • Engagement, not Influence
    • The Blogosphere
      • Quality over Quantity
    • So, where does PR sit?
      • Strategic Advisor
      • Creative Consultant
      • Additional Resource
    • Balancing the content
    • Communications is a skill...
      • ...and we all have different skills. Recognise your strengths and act accordingly
    • In it for the long haul
      • Social and Digital Media done right is a long haul, slow burn exercise
    • Strategy is Essential
    • What does good look like?
      • Set a goal, but also make sure you have a tool with which to measure
    • Measurement Tools
    • Which monitoring tool?
      • The online monitoring tools are subtly different
    • For example: Is it for managing workflow?
      • Social media as an extension of the customer service channel
    • Are you a company driven by innovation?
      • Collect ideas through enterprise-wide collaboration
    • Do you want to measure mentions by geography?
      • Global vs. Local
    • Number of mentions and a broad overview of sentiment?
      • Paid vs. Free
    • The question:
      • What actually matters
      • to people?
    • The Age Of Content Creation
      • Consume
      • Create
      • Share
    • The Future is Personalised
      Content that matters to you
    • Cutting through the clutter
      Sifting the wheat from the chaff
    • Engagement Tactics
      1. Competition-based 2. Customer Service 3. Collaboration 4. Community Building 5. Guy/Girl Next Door
    • 1. Competition-based
    • 1. Competition-based
    • 2. Customer Service
    • 2. Customer Service
    • 3. Collaboration
    • 3. Collaboration
    • 3. Community Building
    • 3. Community Building
    • 4. Guy/Girl Next Door
    • 4. Guy/Girl Next Door
    • Summary
      Social Media is the biggest shift in marketing since the arrival of the internet
    • The Synergy
      Social Media, like PR, is all about communication
    • Knowledge (and Experience) is Power
      The future of PR lies in articulating the relationship with Social Media