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Where PR fits into the Social\Digital Media Mix
Where PR fits into the Social\Digital Media Mix
Where PR fits into the Social\Digital Media Mix
Where PR fits into the Social\Digital Media Mix
Where PR fits into the Social\Digital Media Mix
Where PR fits into the Social\Digital Media Mix
Where PR fits into the Social\Digital Media Mix
Where PR fits into the Social\Digital Media Mix
Where PR fits into the Social\Digital Media Mix
Where PR fits into the Social\Digital Media Mix
Where PR fits into the Social\Digital Media Mix
Where PR fits into the Social\Digital Media Mix
Where PR fits into the Social\Digital Media Mix
Where PR fits into the Social\Digital Media Mix
Where PR fits into the Social\Digital Media Mix
Where PR fits into the Social\Digital Media Mix
Where PR fits into the Social\Digital Media Mix
Where PR fits into the Social\Digital Media Mix
Where PR fits into the Social\Digital Media Mix
Where PR fits into the Social\Digital Media Mix
Where PR fits into the Social\Digital Media Mix
Where PR fits into the Social\Digital Media Mix
Where PR fits into the Social\Digital Media Mix
Where PR fits into the Social\Digital Media Mix
Where PR fits into the Social\Digital Media Mix
Where PR fits into the Social\Digital Media Mix
Where PR fits into the Social\Digital Media Mix
Where PR fits into the Social\Digital Media Mix
Where PR fits into the Social\Digital Media Mix
Where PR fits into the Social\Digital Media Mix
Where PR fits into the Social\Digital Media Mix
Where PR fits into the Social\Digital Media Mix
Where PR fits into the Social\Digital Media Mix
Where PR fits into the Social\Digital Media Mix
Where PR fits into the Social\Digital Media Mix
Where PR fits into the Social\Digital Media Mix
Where PR fits into the Social\Digital Media Mix
Where PR fits into the Social\Digital Media Mix
Where PR fits into the Social\Digital Media Mix
Where PR fits into the Social\Digital Media Mix
Where PR fits into the Social\Digital Media Mix
Where PR fits into the Social\Digital Media Mix
Where PR fits into the Social\Digital Media Mix
Where PR fits into the Social\Digital Media Mix
Where PR fits into the Social\Digital Media Mix
Where PR fits into the Social\Digital Media Mix
Where PR fits into the Social\Digital Media Mix
Where PR fits into the Social\Digital Media Mix
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Where PR fits into the Social\Digital Media Mix

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  • 1. Online PR Social Digital <ul><li>Where PR fits into the </li></ul><ul><li>Social Digital Media Mix </li></ul><ul><li>Nicholas O’Flaherty </li></ul><ul><li>MD, Bullet PR </li></ul><ul><li>@NickOFlaherty </li></ul>
  • 2. Misconception <ul><li>PR = Press Releases </li></ul>
  • 3. Is PR a robotic act?
  • 4. The Reality <ul><li>PR = Communication </li></ul>
  • 5. The Landscape <ul><li>The media game isn’t changing, it’s already changed </li></ul>
  • 6. Media Morphing
  • 7. Brand Advocates
  • 8. Alternative Approach
  • 9. The Changing Dynamic <ul><li>Social Everything? </li></ul>
  • 10. Adapt to Survive <ul><li>Modern PR is Social Media, SEO, Online Monitoring, Events and More </li></ul>
  • 11. Walk the Walk <ul><li>If you want to understand the future of PR and communications, you need to take part </li></ul>
  • 12. Talk the Talk <ul><li>Social Media isn’t essential for every brand </li></ul>
  • 13. SMO <ul><li>Social Media Optimisation </li></ul>
  • 14. A Different Style <ul><li>Do you talk the same to your friends as you do to the in-laws? </li></ul>
  • 15. The same, but different
  • 16. Our Experience <ul><li>If it wasn’t for Social Media, we probably wouldn’t be around </li></ul>
  • 17. Digital Engagement <ul><li>Engagement, not Influence </li></ul>
  • 18. The Blogosphere <ul><li>Quality over Quantity </li></ul>
  • 19. So, where does PR sit? <ul><li>Strategic Advisor </li></ul><ul><li>Creative Consultant </li></ul><ul><li>Additional Resource </li></ul>
  • 20. Balancing the content
  • 21. Communications is a skill... <ul><li>...and we all have different skills. Recognise your strengths and act accordingly </li></ul>
  • 22. In it for the long haul <ul><li>Social and Digital Media done right is a long haul, slow burn exercise </li></ul>
  • 23. Strategy is Essential
  • 24. What does good look like? <ul><li>Set a goal, but also make sure you have a tool with which to measure </li></ul>
  • 25. Measurement Tools
  • 26. Which monitoring tool? <ul><li>The online monitoring tools are subtly different </li></ul>
  • 27. For example: Is it for managing workflow? <ul><li>Social media as an extension of the customer service channel </li></ul>
  • 28. Are you a company driven by innovation? <ul><li>Collect ideas through enterprise-wide collaboration </li></ul>
  • 29. Do you want to measure mentions by geography? <ul><li>Global vs. Local </li></ul>
  • 30. Number of mentions and a broad overview of sentiment? <ul><li>Paid vs. Free </li></ul>
  • 31. The question: <ul><li>What actually matters </li></ul><ul><li>to people? </li></ul>
  • 32. The Age Of Content Creation <ul><li> </li></ul><ul><li>Consume </li></ul><ul><li>Create </li></ul><ul><li>Share </li></ul>
  • 33. The Future is Personalised <ul><li> </li></ul>Content that matters to you
  • 34. Cutting through the clutter <ul><li> </li></ul>Sifting the wheat from the chaff
  • 35. Engagement Tactics <ul><li> </li></ul>1. Competition-based 2. Customer Service 3. Collaboration 4. Community Building 5. Guy/Girl Next Door
  • 36. 1. Competition-based <ul><li> </li></ul>
  • 37. 1. Competition-based <ul><li> </li></ul>
  • 38. 2. Customer Service <ul><li> </li></ul>
  • 39. 2. Customer Service <ul><li> </li></ul>
  • 40. 3. Collaboration <ul><li> </li></ul>
  • 41. 3. Collaboration <ul><li> </li></ul>
  • 42. 3. Community Building <ul><li> </li></ul>
  • 43. 3. Community Building <ul><li> </li></ul>
  • 44. 4. Guy/Girl Next Door <ul><li> </li></ul>
  • 45. 4. Guy/Girl Next Door <ul><li> </li></ul>
  • 46. Summary <ul><li> </li></ul>Social Media is the biggest shift in marketing since the arrival of the internet
  • 47. The Synergy <ul><li> </li></ul>Social Media, like PR, is all about communication
  • 48. Knowledge (and Experience) is Power <ul><li> </li></ul>The future of PR lies in articulating the relationship with Social Media

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