Where PR fits into the Social\Digital Media Mix

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  • 1. Online PR Social Digital
    • Where PR fits into the
    • Social Digital Media Mix
    • Nicholas O’Flaherty
    • MD, Bullet PR
    • @NickOFlaherty
  • 2. Misconception
    • PR = Press Releases
  • 3. Is PR a robotic act?
  • 4. The Reality
    • PR = Communication
  • 5. The Landscape
    • The media game isn’t changing, it’s already changed
  • 6. Media Morphing
  • 7. Brand Advocates
  • 8. Alternative Approach
  • 9. The Changing Dynamic
    • Social Everything?
  • 10. Adapt to Survive
    • Modern PR is Social Media, SEO, Online Monitoring, Events and More
  • 11. Walk the Walk
    • If you want to understand the future of PR and communications, you need to take part
  • 12. Talk the Talk
    • Social Media isn’t essential for every brand
  • 13. SMO
    • Social Media Optimisation
  • 14. A Different Style
    • Do you talk the same to your friends as you do to the in-laws?
  • 15. The same, but different
  • 16. Our Experience
    • If it wasn’t for Social Media, we probably wouldn’t be around
  • 17. Digital Engagement
    • Engagement, not Influence
  • 18. The Blogosphere
    • Quality over Quantity
  • 19. So, where does PR sit?
    • Strategic Advisor
    • Creative Consultant
    • Additional Resource
  • 20. Balancing the content
  • 21. Communications is a skill...
    • ...and we all have different skills. Recognise your strengths and act accordingly
  • 22. In it for the long haul
    • Social and Digital Media done right is a long haul, slow burn exercise
  • 23. Strategy is Essential
  • 24. What does good look like?
    • Set a goal, but also make sure you have a tool with which to measure
  • 25. Measurement Tools
  • 26. Which monitoring tool?
    • The online monitoring tools are subtly different
  • 27. For example: Is it for managing workflow?
    • Social media as an extension of the customer service channel
  • 28. Are you a company driven by innovation?
    • Collect ideas through enterprise-wide collaboration
  • 29. Do you want to measure mentions by geography?
    • Global vs. Local
  • 30. Number of mentions and a broad overview of sentiment?
    • Paid vs. Free
  • 31. The question:
    • What actually matters
    • to people?
  • 32. The Age Of Content Creation
    • Consume
    • Create
    • Share
  • 33. The Future is Personalised
    Content that matters to you
  • 34. Cutting through the clutter
    Sifting the wheat from the chaff
  • 35. Engagement Tactics
    1. Competition-based 2. Customer Service 3. Collaboration 4. Community Building 5. Guy/Girl Next Door
  • 36. 1. Competition-based
  • 37. 1. Competition-based
  • 38. 2. Customer Service
  • 39. 2. Customer Service
  • 40. 3. Collaboration
  • 41. 3. Collaboration
  • 42. 3. Community Building
  • 43. 3. Community Building
  • 44. 4. Guy/Girl Next Door
  • 45. 4. Guy/Girl Next Door
  • 46. Summary
    Social Media is the biggest shift in marketing since the arrival of the internet
  • 47. The Synergy
    Social Media, like PR, is all about communication
  • 48. Knowledge (and Experience) is Power
    The future of PR lies in articulating the relationship with Social Media