Bullet PR; Social Media, You Tube & Search Engine Visibility, Presentation At Search Engine Room, Sydney 18 Nov 09
Upcoming SlideShare
Loading in...5
×
 

Bullet PR; Social Media, You Tube & Search Engine Visibility, Presentation At Search Engine Room, Sydney 18 Nov 09

on

  • 1,555 views

The role of public relations and social media in search engine visibility; social media release, social media newsroom, YouTube, online reputation

The role of public relations and social media in search engine visibility; social media release, social media newsroom, YouTube, online reputation

Statistics

Views

Total Views
1,555
Views on SlideShare
1,544
Embed Views
11

Actions

Likes
0
Downloads
17
Comments
0

3 Embeds 11

http://www.slideshare.net 5
http://www.lmodules.com 3
http://www.linkedin.com 3

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • http://www.proactivereport.com/c/pr/social-media-newsrooms-nonsense-or-necessity/ http://writingriffs.blogspot.com/2008/06/social-media-news-room-examples.html
  • http://www.proactivereport.com/c/pr/social-media-newsrooms-nonsense-or-necessity/ http://writingriffs.blogspot.com/2008/06/social-media-news-room-examples.html
  • http://www.proactivereport.com/c/pr/social-media-newsrooms-nonsense-or-necessity/ http://writingriffs.blogspot.com/2008/06/social-media-news-room-examples.html
  • FRIDAY: YouTube has announced its plan to support 1080p videos. This means that those amazing, high-definition videos you uploaded last year will now finally be converted to their original resolutions and will finally look as good as they do on your desktop. The new resolution represents a significant improvement over the current 720p maximum resolution, which leaves all those glorious, pirated segments of old movies tragically blurred and pixelated. The fine folks at YouTube cited increased resolutions on consumer video recording devices as the impetus for the improvement
  • Knowem.com Helps you secure your name across the vast social media landscape but we can also show you how to contact each site in order to have the name released and returned to you. Now: The Corporate Edition clocks in at $350, but will register your desired username across 150 of the top social websites, set-up your profile, avatar, bio/description and URL. This is all done by KnowEm staffers in New Jersey and they set things up so you don’t have to worry. Having a consistent social identity is becoming increasingly important for users and businesses that engage in online communication. After all, people can associate you or your personal brand with your username. Mashable says: By reserving your name on the largest social networks and the ones that are meaningful to your industry, you’re protecting your brand against the competition.  There are probably other people with your brand name around the world and, if there aren’t, one might be born in an instant.  By locking down your brand name, you’re securing your future, whether you choose to leverage all of these profiles to promote your brand or not.

Bullet PR; Social Media, You Tube & Search Engine Visibility, Presentation At Search Engine Room, Sydney 18 Nov 09 Bullet PR; Social Media, You Tube & Search Engine Visibility, Presentation At Search Engine Room, Sydney 18 Nov 09 Presentation Transcript

  • Social Media, YouTube, & Search Engine Visibility Nicholas O’Flaherty Managing Director Bullet PR www.bulletpr.co.nz
  • Relevance of PR to Search
    • Search depends on content
    • PR = content providers
  • PR
    • While PR practitioners were slow to catch on...
  • PR use of social media
    • In 2008, 46% operated online Social Media
    • on behalf of clients
    • In 2009, that figure has risen to 73%
    • In 2008, 72% used blogs as part of their
    • PR services
    • In 2009, that figure has risen to 83%
    • In 2008, 48% used video sharing services
    • like YouTube for PR services
    • In 2009, that figure has risen to 61%
    • Source: PRIA
    • Source: PRIA
  • PR tactics that affect Search
    • Press releases
    • Letters to the Editor
    • Online newsrooms
    • Media kits
    • Corporate blogs
    • White papers
    • Webinars/demos
    • Newsletters
    • Real world interviews published digitally
    Source: TopRank Online Marketing
  • PR use of social media
    • Social media release
    • Social media newsroom
  • Social media release and sm newsroom Social media release and sm newsroom
  • Social media release and sm newsroom
  •  
  • YouTube
    • 2 nd biggest search engine
    • 1 billion videos viewed per day
  • YouTube
    • YouTube adds 1080p (‘full HD’) support to playback options
    • Mashable.com, 12 Nov 2009
  • YouTube
    • HD content ubiquitous
    • Blu-ray recorders
    • Consumer video cameras, camcorders
    • 3G, adoption of smartphones
  • YouTube
    • How do you cut through the clutter?
  • content
    • Leverage video to expand online footprint
    • Quality not an issue
    • Internal comms: Put a face to SMT
    • SW Airlines: a day in the life
  • content
    • Challenge: think video
    • Provide useful info
    • Keep videos brief
    • Link to blogs, social networks
    • Use keywords; embed codes
    • Encourage comments
  • case study
    • Teva Pharmaceuticals
    • “ Affordable Health Care”
    • Source: DS Simon Productions
  • case study
  • case study
    • Teva Pharmaceuticals
    • “ Affordable Health Care”
    • 3 rd - 14 million Google results
    • Source: DS Simon Productions
  • case study
    • CA
    • “ Tips for Online Safety”
    • Source: DS Simon Productions
  •  
  • case study
    • CA
    • “ Tips for Online Safety”
    • 4th - 89 million Google results
    • Source: DS Simon Productions
  • case study
    • Consumer Electronics Assn
    • “ Tips for Audio Systems”
    • Source: DS Simon Productions
  •  
  • case study
    • Consumer Electronics Assn
    • “ Tips for Audio Systems”
    • 1 st - 44 million Google results
    • Source: DS Simon Productions
  • case study
    • Southwest Airlines
  • case study
    • Southwest Airlines
    • Added video blog May 2008
    • Within 2 months:
      • Visits up 21%
      • Page views up 40%
      • Visitors staying 26%
  • case study
    • Southwest Airlines
    • Day in the Life of a 25 minute turn:
      • 3:39 mins
  •  
  • case study
    • Southwest Airlines
    • Day in the Life of a 25 minute turn:
      • 58,000 views
  • case study
    • Southwest Airlines
    • Engine Washing:
      • 3:15 mins
  •  
  • case study
    • Southwest Airlines
    • Engine Washing:
      • 103,000 views
  • case study
    • Southwest Airlines
    • Rapping Flight Attendant:
      • 2:22 mins
  •  
  • case study
    • Southwest Airlines
    • Rapping Flight Attendant:
      • 168,000 views
  • content tip
    • Don’t get distracted by the ‘viral video’
    • overwhelming number of videos don’t go viral
    • focus on simple messages to stakeholders
    • Online Reputation
  • Great example of company who, despite not being loved by all, has a very strong and positive online presence.
  • First page of search on Google – all positive or neutral
  • Buried towards the bottom of page 2...
  • A negative news story (from March 2007) appears twice.
  •  
  • First three search results are good, but several negative results reduces the positive impression
    • Measuring Social Media
  • Measurement
    • First decide on the metrics
    • Sales
    • External Links
    • Sharing across multiple social media sites
    • Traffic
    • Comments, conversations
    • Other sites....
  • Useful for product launches
    • knowem.com
    • usernamecheck.com
    • namechk.com
  • Agenda
    • Bullet PR
    • Our social media experience
    • Practical business uses
    • Monitoring and responding
    • ‘ social media expert’
  • Seth Godin initiatives
    • Squidoo (Google rank 7)
    • Brands in Public
  • xx
    • Google rankings 1 - 10
  • xx
  • xx
  • Questions
    • Nicholas O’Flaherty
    • Managing Director
    • Bullet PR
    • bulletpr.co.nz
    • bulletpoints.co.nz
    • linkedin.com/in/nicholasoflaherty