Social Media 2.0 & the Conversation Bow

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    Social Media 2.0 & the Conversation Bow - Presentation Transcript

    1. Social Marketing 2.0 & the conversation bow Prepared for multiple clients/conferences in Prague prepared by dave watson - leaddog - bulldogmi 1
    2. Starting Point Company Competition Consumers 2
    3. Company Consumer 3
    4. 4
    5. 4
    6. 4
    7. 4
    8. Message Oriented 4
    9. Message Oriented Formal 4
    10. Message Oriented Formal Broadcast 4
    11. Message Oriented Formal Broadcast MASS 4
    12. 5
    13. Tune Out 5
    14. Fractured Tune Out Media 5
    15. Fractured Tune Out Media Clutter 5
    16. Fractured Tune Out Media Engaged Clutter Consumer 5
    17. 6
    18. Consumer 6
    19. Company Consumer 6
    20. Company Consumer Interactive 6
    21. People & Technology Dependent Company Consumer Interactive 6
    22. People & Technology Dependent Company Consumer Interactive Informal 6
    23. People Meaning & Technology Dependent Company Consumer Interactive Informal 6
    24. People Meaning & Technology Dependent Company Consumer Interactive Informal Niche 6
    25. 7
    26. 7
    27. 7
    28. 7
    29. 7
    30. 7
    31. 7
    32. 7
    33. 7
    34. 7
    35. 7
    36. Conversations 7
    37. Conversations No Control 7
    38. Conversations Conversion Community Content 8
    39. Digital Self Expression 9
    40. Digital Self Expression 9
    41. Digital Self Expression 9
    42. Digital Self Expression 9
    43. Digital Self Expression 9
    44. Digital Self Expression 9
    45. Digital Self Expression 9
    46. Social Affiliation 10
    47. Social Affiliation 10
    48. Social Affiliation 10
    49. Social Affiliation 10
    50. Social Affiliation 10
    51. Co-Creation 11
    52. Co-Creation 11
    53. Co-Creation 11
    54. Co-Creation 11
    55. Co-Creation 11
    56. Sharing 12
    57. Sharing 12
    58. Sharing 12
    59. Sharing 12
    60. Sharing 12
    61. Content 13
    62. Content 13
    63. A Conversation Bow - FLOTUS/ bulldogmi consumer content community tools SEO/SEM bulldogmi > dave watson 14
    64. A Conversation Bow - Humana consumer content community tools SEO/SEM bulldogmi > dave watson 15
    65. the social promo plan Non-Traditional - Digital + Social Media Engagement -Push & Pull -Partnership -Meaning -Immersive Networks -Conversations + Branded Content -People Communities -Interactive -Mass & Niche -Tech & People Sponsorship Blogs - -Co-Creation -Niche Guerilla Microblogs Engagement -Organic -Informal Control Traditional Tradigital -Push -Push + TV -Broadcast Banners -Interactive Print -Message Microsites -Automated - -Formal -Tech Depend. Radio -Authoritative E-mail -Niche Outdoor -Mass Search -Mass & Niche PR/DM bulldogmi > dave watson based on original concept by David // Armano 16
    66. the social promo plan Tradigital Social Media Engagement -Push -Meaning Banners -Interactive Networks -Conversations -Automated Microsites -Tech Depend. Communities -Interactive -Tech & People E-mail -Niche Blogs -Niche -Mass & Niche Search Microblogs -Informal - Traditional Engagement Non-Traditional + -Push & Pull TV -Push -Partnership Print -Broadcast -Immersive -People Radio -Message Branded Content -Mass & Niche -Formal Outdoor -Authoritative Sponsorship -Co-Creation PR -Mass Guerilla -Organic bulldogmi > dave watson based on original concept by David // Armano 17
    67. Questions? dave watson leaddog@bulldogmi.com http://bulldogmi.com/bullblogmi http://twitter.com/bulldogmi skype: bulldogmi facebook: bulldogmi 18
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