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Your Most Powerful Social Media Tool - Fan Ideas
Your Most Powerful Social Media Tool - Fan Ideas
Your Most Powerful Social Media Tool - Fan Ideas
Your Most Powerful Social Media Tool - Fan Ideas
Your Most Powerful Social Media Tool - Fan Ideas
Your Most Powerful Social Media Tool - Fan Ideas
Your Most Powerful Social Media Tool - Fan Ideas
Your Most Powerful Social Media Tool - Fan Ideas
Your Most Powerful Social Media Tool - Fan Ideas
Your Most Powerful Social Media Tool - Fan Ideas
Your Most Powerful Social Media Tool - Fan Ideas
Your Most Powerful Social Media Tool - Fan Ideas
Your Most Powerful Social Media Tool - Fan Ideas
Your Most Powerful Social Media Tool - Fan Ideas
Your Most Powerful Social Media Tool - Fan Ideas
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Your Most Powerful Social Media Tool - Fan Ideas

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  • Nielsen Online, Global Index
  • Nielsen Online, Global Index
  • Transcript

    • 1. Your fans your brand.
      They LOVE their ideas!
    • 2. If Facebook were a country…
    • 3. And marketers are reacting
      Social media is the top issue among Senior Marketers.
    • 4. And budgets are swelling!
    • 5. Marketers are starting to GET the need to be in the conversation
      “Social networks are where consumers feel comfortable expressing their feelings-good or bad-about companies, products and services…
      …Marketers have an opportunity to tap into this stream of information-sharing.”
    • 6. Continuum of Engagement
      Uber-Costly Custom Events
      ????
      Feedback/Polls
      Sweepstakes/Offers
      Updates
    • 7. So how can marketers engage?
      It’s the ideas stupid! (not yours, your fans’)
    • 8. Consumer have ideas they want to share!
      “THIRTY-SEVEN PERCENT report that they have developed ideas for new or improved products, and more than 9% REPORT BUILDING PRODUCT PROTOTYPES or even MARKETABLE PRODUCTS”
      The analysis shows that more than ONE THIRD of the respondents generated ideas for improved or new products…”
      “…in our sample 32.1% report have innovated”
      “We propose…innovation by end users within voluntary user communities - is a GENERAL AND WIDESPREAD PHENOMENON”
      25 MILLION
      84,694,035 innovators
      potentialbreakthrough products!
      *Source: Characteristics of innovating users in a consumer goods field
      An empirical study of sport-related product consumers; Dr. Christian Luthje**Source: How Communities Support Innovative Activities: An Exploration of Assistance and Sharing Among End-Users; NikolausFranke & Sonali Shah
      Vienna University of Econ. And Business Administration | MIT Sloan School of Management
    • 9. And they share!!
      “Without exception, the innovating community members we surveyed do not innovate in isolation or secrecy; they receive important advice and assistance from other community members…
      Source: How Communities Support Innovative Activities: An Exploration of Assistance and Sharing Among End-Users; NikolausFranke & Sonali Shah
      Vienna University of Econ. And Business Administration | MIT Sloan School of Management
    • 10. But why?
      “Monetary profit is not a key motivator for either innovators or those who assisted them; instead, survey respondents cite having fun…”**
      Source: How Communities Support Innovative Activities: An Exploration of Assistance and Sharing Among End-Users; NikolausFranke & Sonali Shah
      Vienna University of Econ. And Business Administration | MIT Sloan School of Management
    • 11. It's all in the need!
      “Users generate functionally novel innovations becausethey experience novel needs well ahead of manufacturers,…
      The Principles of Distributed Innovation,Karim R. Lakhani and Jill A. Panetta
    • 12. Ideas pay!
      8852 ideas
      >30 initiatives
      $300 MILLION!!
    • 13.
    • 14. But why?
      Source: How Communities Support Innovative Activities: An Exploration of Assistance and Sharing Among End-Users; NikolausFranke & Sonali Shah
      Vienna University of Econ. And Business Administration | MIT Sloan School of Management
    • 15. The Point
      Fans’ ideas are your most powerful social media asset!
      Fans have lots of ideas
      Ideas are naturally social

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