• Like
  • Save
Human Capital 3.0
Upcoming SlideShare
Loading in...5
×
 

Human Capital 3.0

on

  • 2,476 views

Versi terbatas dari presentasi Human Capital 3.0

Versi terbatas dari presentasi Human Capital 3.0

Statistics

Views

Total Views
2,476
Views on SlideShare
2,215
Embed Views
261

Actions

Likes
3
Downloads
0
Comments
1

3 Embeds 261

http://bukik.com 257
http://bukik.wordpress.com 3
http://twitter.com 1

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

11 of 1

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Human Capital 3.0 Human Capital 3.0 Presentation Transcript

    • Human Capital 3.0 Budi Setiawan http://bukik.comThursday, December 30, 2010 1
    • Versi Terbatas dari Presentasi pada Sharing Session PT. Telkom IndonesiaThursday, December 30, 2010 2
    • Budi Setiawan Pendidik di Fakultas Psikologi Universitas Airlangga, Provocative Promotor Imagine Indonesia dan Indonesia Bercerita http://bukik.com Minat: Business Development, Management Change, Personal Development, Appreciative Inquiry, Design Thinking, MBTI, Employee Engagement, The Great Manager @bukik Klien : Para Group, Sekretariat Wakil Presiden, Semen Gresik, PT. PJB, Telkom Divre V dan VII, Pelindo III, PLN, PDAM Surabaya, RS Grha Amerta, BRI, PT. Berlian Jasa Terminal Indonesia, PT. Waru Teknikatama, BPR Jatim, PT. Santos Jaya Abadi (Kapal Api), Insan (Internet Sehat-Aman)Thursday, December 30, 2010 3
    • Daftar Isi Ice Breaking Games: Collaboration Spirit Globalisasi 3.0 Marketing 3.0 Human Capital 3.0 Studi KasusThursday, December 30, 2010 4
    • Globalisasi 3.0 Budi Setiawan http://bukik.comThursday, December 30, 2010 5
    • Globalisasi 1.0 Negara mengglobal (1492-1800) Globalisasi 2.0 Perusahaan menglobal (1800-2000) Globalisasi 3.0 Individu mengglobal (2000 - )Thursday, December 30, 2010 6
    • Web 1.0 satu arahThursday, December 30, 2010 7
    • Web 1.0 satu arah Web 2.0 multi arahThursday, December 30, 2010 7
    • Thursday, December 30, 2010 8
    • Thursday, December 30, 2010 9
    • Thursday, December 30, 2010 9
    • New sources of competitive advantage: 1960s & 1970s Making things cheaper Advantage from Cost Division of labor, MTS, mass production 1980s & 1990s Making things better Advantages from Quality and Speed Lean, JIT, exible specialization, automation 2000s Making better things Advantages from Aesthetics and Authenticity, Design, innovation, uniquenessThursday, December 30, 2010 10
    • Asia Cheaper Automation Faster Abudance KeberlimpahanThursday, December 30, 2010 11
    • !""#"""#""" !"#$%&(#)$*+$,*&!&(#$-./#*0$-.#1#/$2#)$/345Thursday, December 30, 2010 12
    • !"#$$$#$$$% !"#$%&(#)$*+$,)-./0#1$,2,.0,(0#$*%$3.4.5#6.,7$Thursday, December 30, 2010 13
    • !"###"### !"#$%&#%(#$)*+,#$-.$!/##01$2#$3%4$-)$!/500#67-+Thursday, December 30, 2010 14
    • !"###"###"###$$$$ !"#$%&()*$+$,)*#)*$ -.#/$01)234$ )#.3$3*51#34$ /06$73*34$ )*#34$ 7"*34$ #*,89$ 3"%5#:$#%,"$.##2$ )$;%,#/28Thursday, December 30, 2010 15
    • !"#$%&()*+ !"#$%#&("$)*$(+,#$+($-).%/$(01#$()$2+#-$#2#34$5).!.6#$2+/#)7Thursday, December 30, 2010 16
    • !"#$%&() !"#$%&"()*+,-."/0+!$012-"32"-4+4%0$-1+2 51&1-&+#1$02"-6+37&8 !"#$%#&()$*+,$(-,.#%(/(!#01*23#4(5$,.#%(6778Thursday, December 30, 2010 17
    • !"#$%&() !"#$%&"()&)*)+,&-#)$.&)*"&)&+-/*0"1*02-&* 3-3%.$4-+.)+"$#*)()*5!$0"$6-73"4&-+$."2$).8 !"#$%#&()$*+,$(-,.#%(/(!#01*23#4(5$,.#%(6778 photo by Bruno Girinon flickr.comThursday, December 30, 2010 18
    • !356789: !"#$%&"&(#)$*+",)$)&,"+(#-$.)/)01#(++%0)#$.)(0&2 !)1.)+"2 ! !"#$%&&()*+,*,$+-.+%(*.$"*/&0"1*202)* -1&3*.$"*"4+.&1,5*.$"*/67+,$"1,5* .$"*",.27+,$3"%.5*.$"*3"4+2*"+."8* !"#$%&($&)*$+*"+,*$#)"$-.*$%/$0"/&.",12 !"#$%&("%)*+,-./*01/($)2134&%$#%$4$"%Thursday, December 30, 2010 19
    • REASON #6 !"#$%&"&(#)$*+",)$)&*)-" .(/,(0+(%12 (3&1"/(),&4Thursday, December 30, 2010 20
    • Marketing 3.0 Budi Setiawan http://bukik.comThursday, December 30, 2010 21
    • Thursday, December 30, 2010 22
    • Thursday, December 30, 2010 22
    • Table 1.1 Comparison of Marketing 1.0, 2.0, and 3.0 Marketing 1.0 Marketing 2.0 Marketing 3.0 Product-centric Consumer-oriented Values-driven Marketing Marketing Marketing Objective Sell products Satisfy and retain the Make the world a better consumers place Enabling forces Industrial Revolution Information technology New wave technology How companies see the Mass buyers with physical Smarter consumer with Whole human with mind, market needs mind and heart heart, and spirit Key marketing concept Product development Differentiation Values Company marketing Product specification Corporate and product Corporate mission, vision, guidelines positioning and values Value propositions Functional Functional and emotional Functional, emotional, and spiritual Interaction with consumers One-to-many transaction One-to-one relationship Many-to-many collaborationThursday, December 30, 2010 23
    • 32 TRENDS Table 2.1 The Future of Marketing The Disciplines Future Marketing of Marketing Today’s Marketing Concept Concept Product The Four Ps (product, price, Cocreation Management place, promotion) Customer STP (segmentation, Communitization Management targeting, and positioning) Brand Brand building Character building Management convince their fellow consumers. Everyone is both marketer and consumer. Marketing is not just something marketers do to consumers. Consumers are marketing to other consumersThursday, December 30, 2010 24
    • http://www.flickr.com/photos/luxen/466113322/Thursday, December 30, 2010 25
    • http://www.flickr.com/photos/25830962@N06/4022596575/Thursday, December 30, 2010 26
    • !"#$"%"&$&()&*(+&,-&.("/*0&1"-*&,-&234&(5&/(6$-#&1".$-&7/")/&,$*8& !"#$%&()*)+",-.*/0(%/*)"!%-*#(.%*%)*1(/* %&"/+(0*!+%&&(-*2"0 !"#$%&$()*+,!-../0(1Thursday, December 30, 2010 27
    • !"#$%&&$()*%$%#++"%&,$)"$-&$.$,(./"0#&$ !"#$%$&"!""()*+Thursday, December 30, 2010 28
    • Thursday, December 30, 2010 29
    • Thursday, December 30, 2010 30
    • Thursday, December 30, 2010 31
    • !"#$%&(%#)*+$, ! !""#$%&$%()* ! +,%%)-%./ ! 0".12$3%4)1"4* ! 500 6785&0+5+950:Thursday, December 30, 2010 32
    • !"#$%&(%$)*+*$Thursday, December 30, 2010 33
    • !"#$%&(%)$*+"!$ ! !"#$%&% ! (&)*)%+%&, ! -./*0,/ ! 1&20"%&% ! !,$.& 34(5617898:;<-=94!>95;9?;!-8@9>(61;=@AThursday, December 30, 2010 34
    • Human Capital 3.0 Budi Setiawan http://bukik.comThursday, December 30, 2010 35
    • In football, ALL players have responsibility for creating and scoring goals, in the same way that in business, ALLemployees are responsible for marketing and sales Richard Parkes CordockThursday, December 30, 2010 36
    • All Employees are Marketers Every Act is a Marketing ActThursday, December 30, 2010 37
    • Profit Growth = B + BA + TTF Profit Growth = B + BA + TTFce (Customer - Employee)Thursday, December 30, 2010 38
    • Human Capital Human Capital Human Capital 1.0 2.0 3.0 Mengatur - Menggerakkan - Mengembangkan Administrasi Transformer Administrasi Kompetensi Kapasitas Organisasi Karyawan Karyawan Peran Pendukung Peran Pendukung Mitra Strategis Job Satisfaction Employee Engagment Connected Kasir Trainer FasilitatorThursday, December 30, 2010 39
    • Tidak cukup orientasi pelanggan, tetapi juga peduli (Caring)Thursday, December 30, 2010 40
    • Tidak cukup menjadi kompeten, tetapi juga karakter dan kultur (Character)Thursday, December 30, 2010 41
    • Tidak cukup instruksi dan briefing, tapi juga cerita dan percakapan (Conversation)Thursday, December 30, 2010 42
    • Tidak cukup kesatuan unit kerja, tetapi kesatuan sebagai komunitas (Community)Thursday, December 30, 2010 43
    • Tidak cukup kerja tim, tetapi juga kolaborasi (Collaboration)Thursday, December 30, 2010 44
    • Tidak cukup kepuasan kerja, tetapi juga keterhubu ngan (Connected)Thursday, December 30, 2010 45
    • Tidak cukup departemen R&D, tetapi juga penciptaan bersama (Co-Creation)Thursday, December 30, 2010 46
    • Studi Kasus Human Capital 3.0 Budi Setiawan http://bukik.comThursday, December 30, 2010 47
    • Zappos.comThursday, December 30, 2010 48
    • Video Inside Zappos http://bit.ly/esUyU6Thursday, December 30, 2010 49
    • Free Ebook Unduh di http://bukik.com Follow me on Berkendara twitter: @bukik Appreciative Inquiry: Upaya tolol mengajak perubahan positif di IndonesiaThursday, December 30, 2010 50
    • Sumber Foto dan Slide Foto slide 10 - 14 bagian Globalisasi 3.0 : http://www.slideshare.net/mzkagan/what-is-social-media-2005829 Foto Iklan di Tangga: http://www.flickr.com/photos/luxen/466113322/ Foto Billboard Kota: http://www.flickr.com/photos/25830962@N06/4022596575/ Foto Caring : http://www.flickr.com/photos/araleya/2053280825/ Foto Karakter : http://www.flickr.com/photos/zelevol/2177969364/ Foto Komunitas: http://www.flickr.com/photos/pakih/4881454506/ Foto Kolaborasi: http://www.flickr.com/photos/flaviocb/424483259/ Foto Keterhubungan: http://www.flickr.com/photos/jdhancock/4509591701/ Foto Cocreation: http://www.flickr.com/photos/54033335@N08/5140360212/Thursday, December 30, 2010 51