Human Capital               3.0                              Budi Setiawan                                              ht...
Versi Terbatas dari Presentasi pada                        Sharing Session PT. Telkom IndonesiaThursday, December 30, 2010...
Budi Setiawan   Pendidik di Fakultas Psikologi Universitas Airlangga,   Provocative Promotor Imagine Indonesia dan Indones...
Daftar Isi               Ice Breaking Games: Collaboration Spirit               Globalisasi 3.0               Marketing 3....
Globalisasi                            3.0                              Budi Setiawan                                     ...
Globalisasi 1.0        Negara mengglobal (1492-1800)                                  Globalisasi 2.0                     ...
Web 1.0                              satu arahThursday, December 30, 2010               7
Web 1.0                              satu arah                                          Web 2.0                           ...
Thursday, December 30, 2010   8
Thursday, December 30, 2010   9
Thursday, December 30, 2010   9
New sources of competitive advantage:                                           1960s & 1970s                             ...
Asia                 Cheaper     Automation                  Faster      Abudance                KeberlimpahanThursday, De...
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!356789:               !"#$%&"&(#)$*+",)$)&,"+(#-$.)/)01#(++%0)#$.)(0&2               !)1.)+"2                            ...
REASON #6                              !"#$%&"&(#)$*+",)$)&*)-"                                        .(/,(0+(%12        ...
Marketing                                 3.0                                 Budi Setiawan                               ...
Thursday, December 30, 2010   22
Thursday, December 30, 2010   22
Table 1.1         Comparison of Marketing 1.0, 2.0, and 3.0                                      Marketing 1.0            ...
32                                TRENDS          Table 2.1           The Future of Marketing          The Disciplines    ...
http://www.flickr.com/photos/luxen/466113322/Thursday, December 30, 2010                         25
http://www.flickr.com/photos/25830962@N06/4022596575/Thursday, December 30, 2010                               26
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Thursday, December 30, 2010   29
Thursday, December 30, 2010   30
Thursday, December 30, 2010   31
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!"#$%&(%$)*+*$Thursday, December 30, 2010                     33
!"#$%&(%)$*+"!$           ! !"#$%&%           ! (&)*)%+%&,           ! -./*0,/           ! 1&20"%&%           ! !,$.&     ...
Human Capital                    3.0                              Budi Setiawan                                           ...
In football, ALL players have  responsibility for creating       and scoring goals,    in the same way that in         bus...
All Employees are                             Marketers                                Every Act is                       ...
Profit Growth =                               B + BA + TTF                              Profit Growth =                     ...
Human Capital           Human Capital        Human Capital          1.0                     2.0                  3.0      ...
Tidak                                cukup                               orientasi                              pelanggan,...
Tidak                                 cukup                                menjadi                               kompeten,...
Tidak                                  cukup                                instruksi                                   da...
Tidak cukup                                kesatuan                               unit kerja,                             ...
Tidak                                cukup                               kerja tim,                              tetapi ju...
Tidak                                cukup                               kepuasan                                 kerja,  ...
Tidak                                 cukup                              departemen                                  R&D, ...
Studi Kasus                Human Capital                    3.0                                Budi Setiawan              ...
Zappos.comThursday, December 30, 2010         48
Video                                 Inside Zappos                              http://bit.ly/esUyU6Thursday, December 30...
Free Ebook                                                                    Unduh di                                    ...
Sumber Foto dan Slide               Foto slide 10 - 14 bagian Globalisasi 3.0 : http://www.slideshare.net/mzkagan/what-is-...
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Human Capital 3.0

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  1. 1. Human Capital 3.0 Budi Setiawan http://bukik.comThursday, December 30, 2010 1
  2. 2. Versi Terbatas dari Presentasi pada Sharing Session PT. Telkom IndonesiaThursday, December 30, 2010 2
  3. 3. Budi Setiawan Pendidik di Fakultas Psikologi Universitas Airlangga, Provocative Promotor Imagine Indonesia dan Indonesia Bercerita http://bukik.com Minat: Business Development, Management Change, Personal Development, Appreciative Inquiry, Design Thinking, MBTI, Employee Engagement, The Great Manager @bukik Klien : Para Group, Sekretariat Wakil Presiden, Semen Gresik, PT. PJB, Telkom Divre V dan VII, Pelindo III, PLN, PDAM Surabaya, RS Grha Amerta, BRI, PT. Berlian Jasa Terminal Indonesia, PT. Waru Teknikatama, BPR Jatim, PT. Santos Jaya Abadi (Kapal Api), Insan (Internet Sehat-Aman)Thursday, December 30, 2010 3
  4. 4. Daftar Isi Ice Breaking Games: Collaboration Spirit Globalisasi 3.0 Marketing 3.0 Human Capital 3.0 Studi KasusThursday, December 30, 2010 4
  5. 5. Globalisasi 3.0 Budi Setiawan http://bukik.comThursday, December 30, 2010 5
  6. 6. Globalisasi 1.0 Negara mengglobal (1492-1800) Globalisasi 2.0 Perusahaan menglobal (1800-2000) Globalisasi 3.0 Individu mengglobal (2000 - )Thursday, December 30, 2010 6
  7. 7. Web 1.0 satu arahThursday, December 30, 2010 7
  8. 8. Web 1.0 satu arah Web 2.0 multi arahThursday, December 30, 2010 7
  9. 9. Thursday, December 30, 2010 8
  10. 10. Thursday, December 30, 2010 9
  11. 11. Thursday, December 30, 2010 9
  12. 12. New sources of competitive advantage: 1960s & 1970s Making things cheaper Advantage from Cost Division of labor, MTS, mass production 1980s & 1990s Making things better Advantages from Quality and Speed Lean, JIT, exible specialization, automation 2000s Making better things Advantages from Aesthetics and Authenticity, Design, innovation, uniquenessThursday, December 30, 2010 10
  13. 13. Asia Cheaper Automation Faster Abudance KeberlimpahanThursday, December 30, 2010 11
  14. 14. !""#"""#""" !"#$%&(#)$*+$,*&!&(#$-./#*0$-.#1#/$2#)$/345Thursday, December 30, 2010 12
  15. 15. !"#$$$#$$$% !"#$%&(#)$*+$,)-./0#1$,2,.0,(0#$*%$3.4.5#6.,7$Thursday, December 30, 2010 13
  16. 16. !"###"### !"#$%&#%(#$)*+,#$-.$!/##01$2#$3%4$-)$!/500#67-+Thursday, December 30, 2010 14
  17. 17. !"###"###"###$$$$ !"#$%&()*$+$,)*#)*$ -.#/$01)234$ )#.3$3*51#34$ /06$73*34$ )*#34$ 7"*34$ #*,89$ 3"%5#:$#%,"$.##2$ )$;%,#/28Thursday, December 30, 2010 15
  18. 18. !"#$%&()*+ !"#$%#&("$)*$(+,#$+($-).%/$(01#$()$2+#-$#2#34$5).!.6#$2+/#)7Thursday, December 30, 2010 16
  19. 19. !"#$%&() !"#$%&"()*+,-."/0+!$012-"32"-4+4%0$-1+2 51&1-&+#1$02"-6+37&8 !"#$%#&()$*+,$(-,.#%(/(!#01*23#4(5$,.#%(6778Thursday, December 30, 2010 17
  20. 20. !"#$%&() !"#$%&"()&)*)+,&-#)$.&)*"&)&+-/*0"1*02-&* 3-3%.$4-+.)+"$#*)()*5!$0"$6-73"4&-+$."2$).8 !"#$%#&()$*+,$(-,.#%(/(!#01*23#4(5$,.#%(6778 photo by Bruno Girinon flickr.comThursday, December 30, 2010 18
  21. 21. !356789: !"#$%&"&(#)$*+",)$)&,"+(#-$.)/)01#(++%0)#$.)(0&2 !)1.)+"2 ! !"#$%&&()*+,*,$+-.+%(*.$"*/&0"1*202)* -1&3*.$"*"4+.&1,5*.$"*/67+,$"1,5* .$"*",.27+,$3"%.5*.$"*3"4+2*"+."8* !"#$%&($&)*$+*"+,*$#)"$-.*$%/$0"/&.",12 !"#$%&("%)*+,-./*01/($)2134&%$#%$4$"%Thursday, December 30, 2010 19
  22. 22. REASON #6 !"#$%&"&(#)$*+",)$)&*)-" .(/,(0+(%12 (3&1"/(),&4Thursday, December 30, 2010 20
  23. 23. Marketing 3.0 Budi Setiawan http://bukik.comThursday, December 30, 2010 21
  24. 24. Thursday, December 30, 2010 22
  25. 25. Thursday, December 30, 2010 22
  26. 26. Table 1.1 Comparison of Marketing 1.0, 2.0, and 3.0 Marketing 1.0 Marketing 2.0 Marketing 3.0 Product-centric Consumer-oriented Values-driven Marketing Marketing Marketing Objective Sell products Satisfy and retain the Make the world a better consumers place Enabling forces Industrial Revolution Information technology New wave technology How companies see the Mass buyers with physical Smarter consumer with Whole human with mind, market needs mind and heart heart, and spirit Key marketing concept Product development Differentiation Values Company marketing Product specification Corporate and product Corporate mission, vision, guidelines positioning and values Value propositions Functional Functional and emotional Functional, emotional, and spiritual Interaction with consumers One-to-many transaction One-to-one relationship Many-to-many collaborationThursday, December 30, 2010 23
  27. 27. 32 TRENDS Table 2.1 The Future of Marketing The Disciplines Future Marketing of Marketing Today’s Marketing Concept Concept Product The Four Ps (product, price, Cocreation Management place, promotion) Customer STP (segmentation, Communitization Management targeting, and positioning) Brand Brand building Character building Management convince their fellow consumers. Everyone is both marketer and consumer. Marketing is not just something marketers do to consumers. Consumers are marketing to other consumersThursday, December 30, 2010 24
  28. 28. http://www.flickr.com/photos/luxen/466113322/Thursday, December 30, 2010 25
  29. 29. http://www.flickr.com/photos/25830962@N06/4022596575/Thursday, December 30, 2010 26
  30. 30. !"#$"%"&$&()&*(+&,-&.("/*0&1"-*&,-&234&(5&/(6$-#&1".$-&7/")/&,$*8& !"#$%&()*)+",-.*/0(%/*)"!%-*#(.%*%)*1(/* %&"/+(0*!+%&&(-*2"0 !"#$%&$()*+,!-../0(1Thursday, December 30, 2010 27
  31. 31. !"#$%&&$()*%$%#++"%&,$)"$-&$.$,(./"0#&$ !"#$%$&"!""()*+Thursday, December 30, 2010 28
  32. 32. Thursday, December 30, 2010 29
  33. 33. Thursday, December 30, 2010 30
  34. 34. Thursday, December 30, 2010 31
  35. 35. !"#$%&(%#)*+$, ! !""#$%&$%()* ! +,%%)-%./ ! 0".12$3%4)1"4* ! 500 6785&0+5+950:Thursday, December 30, 2010 32
  36. 36. !"#$%&(%$)*+*$Thursday, December 30, 2010 33
  37. 37. !"#$%&(%)$*+"!$ ! !"#$%&% ! (&)*)%+%&, ! -./*0,/ ! 1&20"%&% ! !,$.& 34(5617898:;<-=94!>95;9?;!-8@9>(61;=@AThursday, December 30, 2010 34
  38. 38. Human Capital 3.0 Budi Setiawan http://bukik.comThursday, December 30, 2010 35
  39. 39. In football, ALL players have responsibility for creating and scoring goals, in the same way that in business, ALLemployees are responsible for marketing and sales Richard Parkes CordockThursday, December 30, 2010 36
  40. 40. All Employees are Marketers Every Act is a Marketing ActThursday, December 30, 2010 37
  41. 41. Profit Growth = B + BA + TTF Profit Growth = B + BA + TTFce (Customer - Employee)Thursday, December 30, 2010 38
  42. 42. Human Capital Human Capital Human Capital 1.0 2.0 3.0 Mengatur - Menggerakkan - Mengembangkan Administrasi Transformer Administrasi Kompetensi Kapasitas Organisasi Karyawan Karyawan Peran Pendukung Peran Pendukung Mitra Strategis Job Satisfaction Employee Engagment Connected Kasir Trainer FasilitatorThursday, December 30, 2010 39
  43. 43. Tidak cukup orientasi pelanggan, tetapi juga peduli (Caring)Thursday, December 30, 2010 40
  44. 44. Tidak cukup menjadi kompeten, tetapi juga karakter dan kultur (Character)Thursday, December 30, 2010 41
  45. 45. Tidak cukup instruksi dan briefing, tapi juga cerita dan percakapan (Conversation)Thursday, December 30, 2010 42
  46. 46. Tidak cukup kesatuan unit kerja, tetapi kesatuan sebagai komunitas (Community)Thursday, December 30, 2010 43
  47. 47. Tidak cukup kerja tim, tetapi juga kolaborasi (Collaboration)Thursday, December 30, 2010 44
  48. 48. Tidak cukup kepuasan kerja, tetapi juga keterhubu ngan (Connected)Thursday, December 30, 2010 45
  49. 49. Tidak cukup departemen R&D, tetapi juga penciptaan bersama (Co-Creation)Thursday, December 30, 2010 46
  50. 50. Studi Kasus Human Capital 3.0 Budi Setiawan http://bukik.comThursday, December 30, 2010 47
  51. 51. Zappos.comThursday, December 30, 2010 48
  52. 52. Video Inside Zappos http://bit.ly/esUyU6Thursday, December 30, 2010 49
  53. 53. Free Ebook Unduh di http://bukik.com Follow me on Berkendara twitter: @bukik Appreciative Inquiry: Upaya tolol mengajak perubahan positif di IndonesiaThursday, December 30, 2010 50
  54. 54. Sumber Foto dan Slide Foto slide 10 - 14 bagian Globalisasi 3.0 : http://www.slideshare.net/mzkagan/what-is-social-media-2005829 Foto Iklan di Tangga: http://www.flickr.com/photos/luxen/466113322/ Foto Billboard Kota: http://www.flickr.com/photos/25830962@N06/4022596575/ Foto Caring : http://www.flickr.com/photos/araleya/2053280825/ Foto Karakter : http://www.flickr.com/photos/zelevol/2177969364/ Foto Komunitas: http://www.flickr.com/photos/pakih/4881454506/ Foto Kolaborasi: http://www.flickr.com/photos/flaviocb/424483259/ Foto Keterhubungan: http://www.flickr.com/photos/jdhancock/4509591701/ Foto Cocreation: http://www.flickr.com/photos/54033335@N08/5140360212/Thursday, December 30, 2010 51

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