BuildingLayer demo day slide deck


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BuildingLayer's slide deck from Betaspring Demo Day 2011.

BuildingLayer is a collaborative map of the indoor world. What Google Maps does for roads, we do for hallways. Our browser-based tools make it easy for anyone to create and share maps. Through BuildingLayer’s API, we provide the cartography layer for the indoor navigation

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  • BuildingLayer was one of the graduates of Betaspring 2011 startup accelerator program in Providence, RI.
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  • I want to share with you a stunning realization: Did you know that it’s still possible to get lost? Now, I know what you’re thinking.
  • “Nick, it’s 2011, we’ve solved this problem. What about Google Maps? Don’t they have a map of the entire world? They’ve got terrain, and satellite imagery, and all those little yellow roads?” Sure. But what they don’t have are hallways.Which is crazy because we spend 80% of our lives inside buildings!When our team noticed that there was no map of the indoor world, we couldn’t believe it. So we started scouring the internet, looking for people who claimed to be lost in a building.
  • And what we discovered is an epidemic. It affects visitors to hospitals, airports,
  • shopping malls, and all those crazy old buildings on college campuses.And the reason that all these people are getting lost?
  • It’s because today’s indoor maps suck. The user experience of indoor maps lags at least a decade behind that of outdoor maps. And our team knows this, because we’ve been building map interfaces for the past year and a half.
  • We specialized in giant touchscreen maps, kind of like one you see on CNN. We’ve done work for a few hotels and visitors bureaus, and they think our maps are awesome. But one day we got a call from a local hospital. They asked if we could create a indoor map. When the second hospital called a week later, we thought we might be onto something. It wasn’t until we showed up in Providence, and wandered around this building trying to find our Betaspring interview, that we truly believed the problem was real.
  • Like a lot of buildings, this one is confusing. But it doesn’t have to be that way. This is what we think the experience should be like: first you walk into a building, and there’s a giant screen to greet you. It shows you where you are. It gives you context. Then it helps you quickly locate your destination. Then it gives you directions. And you don’t even have to try to remember them, because you can scan a QR code or send yourself a text message and take them with you. It’s perfect for when you want to find your uncle’s room at the hospital, or your gate at the airport, or just don’t want to be late to that important meeting.
  • We’ve also found out there’s some good money in this market. This Fall, we’ll be deploying maps at two college campuses, two hospitals, and an airport. These solutions go for upwards of $50,000 each. So, logically, we should just keep selling touchscreens & making money, right? But then we stumbled onto an even bigger opportunity.
  • The true limited resource here is the maps. It’s the content. We see outdoor maps everywhere now. They’re on Yelp. They’re on Facebook. They’re on our smartphones. And there’s big money in maps. Navteq, one of the biggest outdoor map providers, sold to Nokia for $8 Billion dollars. So, who’s going to win this game for indoor maps?
  • Right now, there’s no clear winner. A few startups, and even the big guys like Microsoft, have tried to map indoor spaces, but they’re moving way too slowly. There are at least 5 million commercial buildings in the US, yet less than 1% percent have been mapped so far. The thing is, it’s different from outdoor mapping. There is no magic machine to make indoor maps for us. And the current processes are too labor-intensive to be cost effective. This is why BuildingLayer is taking a different approach.
  • Did you know that there are a group of volunteer cartographers out there who make maps for fun? I know, because I’m one of them, one of 10’s of thousands of people who contribute to open mapping projects. So when I showed BuildingLayer to my friends at OpenStreetMap and the GoogleSketchup community, they loved it. They already spend their time making outdoor maps and sketching the 3D building facades you see in Google Earth. For them, BuildingLayer is just another outlet for their collaborative mapping hobby. For BuildingLayer, it’s a scalable way to become THE SOURCE for indoor maps.
  • And since our team already created an easy, browser-based interface for making maps, all we had to do was share it with the rest of the community. But our map editor only solves half the problem. Next, we needed a way to empower software developers to make use of our maps in their applications.
  • This is where our API comes in. Developers are already used to programming on top of APIs. And some great companies have been built on APIs, like Twilio, Sendgrid, and SimpleGeo. This business model provides mutual incentives for our audience: developers get easy access to the most current data, and contributors see their work being used by millions of people. For BuildingLayer, this paid API opens up a new revenue stream with some serious growth potential.But to execute on this progressive business model, we needed the right team.
  • So that’s what we’ve assembled. For starters, we hate getting lost, and we’re tired of you having to ask for directions. Second, we have the righttrack record.
  • We’re engineers.We’ve built dozens of super-sexy touch and mobile apps, and spent hundreds of hours drawing buildings in CAD. We’ve won geography competitions, and even run around with GPS watches on our wrists.Even with other great options on the table, our team is committed to solving the indoor map problem.I was supposed to leave a week from now to start the MBA program at Stanford, but turned it down to keep working with these guys. I did this because I know the time is right and this opportunity is huge.
  • Over a third of Americans already walk around with a GPS enabled smartphone in their pocket, and now they want to use location indoors. Indoor maps will be the canvas for the next generation of location-based services, as physical retail spaces become searchable, and I will finally be able to find the cereal aisle at Target. Fire Departmentswill pull up to burning buildings, and already know their way around. Indoor maps save time, money, and people’s lives. This is not the distant future. This is now. And it gets bigger.
  • Because indoor maps present a massive opportunity for highly-targeted advertising,we think these guys would love to extend their search and advertising networks onto our indoor maps.
  • If you want to be a part of this action, you can help us build it faster. While we already have revenue, we are raising a $500-thousand-dollar round to grow our team and be the first indoor map provider to 10,000 buildings.
  • Since we’re into maps, we thought we’d build you this one. I hope it’s really easy to follow.
  • The time is right, and we have the best team to make this happen. Join us at BuildingLayer as we make “lost” obsolete.
  • BuildingLayer demo day slide deck

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