21st Century Social Media Advice from 1936


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Presention to West Virginia University's Integrated Marketing Communications program students, parents and supporters. Presentation describes the nature and implications of the social media revolution on many aspects of our lives, and taps advice from Dale Carnegie's How to Win Friends and Influence People book from 1936.

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  • 21st Century Social Media Advice from 1936

    1. 1. Advice on 21 st Century Social Media from 1936 Jeff James Mythology Create WV
    2. 4. Power of Social Media <ul><li>Social media is instantaneous. (i.e. companies responding to customers on Twitter.) </li></ul><ul><li>It’s a one-stop shop for connecting to people in your life. (Facebook) </li></ul><ul><li>I can play a game of Scrabble with my father and sister; respond to a request to tape a radio show; market my business’ upcoming event and catch up with friends – old and new all from one site. </li></ul><ul><li>SM is the new way to network for business. Want a new job. Post your credentials and get recommendations on LinkedIn. </li></ul>Thanks Rachelle Beckner, Kanawha County Public Library @rachellebeckner
    3. 5. <ul><li>This PowerPoint slide represents “old world” and linear thinking. </li></ul><ul><ul><li>Marketers now live in a “new world” where information can be and is communicated with anyone, anywhere, anytime, and in any order for colleagues – partners – customers. </li></ul></ul><ul><li>Today’s information should be presented in a Prezi format. What is it? </li></ul><ul><ul><li>Zoom in for details at http://twitter.com/edyoucation </li></ul></ul>Be Ready for Ideas if You Ask for Them Duane B Thomas, MBA WV State University Extension
    4. 6. What’s Really Going On? Authority Motivation Speed
    5. 7. But Not All Individuals…
    6. 8. Social Technographics Ladder Groundswell © 2007
    7. 11. Started CCF Cause on Facebook in June 2007. Went away for about 8 months and came back it had 300 members Just this week, CCF Director established it as the “official” CCF FB Cause. Thanks Lee Kraus @leekraus
    8. 12. Thanks Bob Coffield, Attorney Flaherty Sensabaugh & Bonasso @bobcoffield
    9. 16. 21 st Century Advice from 1936 <ul><li>Become genuinely interested in other people. </li></ul><ul><li>Smile. </li></ul><ul><li>Remember that a [person’s] Name is to him/her the sweetest and most important sound in any language. </li></ul><ul><li>Be a good listener. Encourage others to talk about themselves. </li></ul><ul><li>Talk in the terms of the other [person’s] interest. </li></ul><ul><li>Make the other person feel important and do it sincerely. </li></ul>
    10. 17. <ul><li>Avoid arguments. </li></ul><ul><li>Show respect for the other person's opinions. Never tell someone they are wrong. </li></ul><ul><li>If you're wrong, admit it quickly and emphatically. </li></ul><ul><li>Begin in a friendly way. </li></ul><ul><li>Start with questions the other person will answer yes to. </li></ul><ul><li>Let the other person do the talking. </li></ul><ul><li>Let the other person feel the idea is his/hers. </li></ul><ul><li>Try honestly to see things from the other person's point of view. </li></ul><ul><li>Sympathize with the other person. </li></ul><ul><li>Appeal to noble motives. </li></ul><ul><li>Dramatize your ideas. </li></ul><ul><li>Throw down a challenge. </li></ul>21 st Century Advice from 1936
    11. 18. Things to Ponder <ul><li>Personas </li></ul><ul><li>Visibility = accountability </li></ul><ul><li>The powers that be vs. be the power </li></ul><ul><li>Influence vs. impressions </li></ul><ul><li>Control/credit vs. collaboration/creation </li></ul><ul><li>Cultural (and time zone) flexibility </li></ul><ul><li>Self-directed vs. institutionally directed </li></ul>
    12. 19. Hey, thanks @jeffjam @buildingbelief @createwv @mountainstate [email_address] Slides at http://tinyurl.com/kor6zl