9TH JA-YE      ALUMNI CONFERENCE        STARTUPINGNuno FreitasPorto, 1_September_2012                          1
TOP 10%          2
OBSERVATION              3
OBSERVATIONHOW MANY PASSESDOES THE TEAM IN  WHITE MAKE?                   4
5
WHO AM I?            6
7
8
9
10
11
11
11
11
12
13
13
13
13
13
13
13
13
14
15
MYTHS ABOUT STARTUPS      Let’s be honest...                           16
STARTING A COMPANY HAS NO COSTS                                  17
STARTING A COMPANY HAS NO COSTSThe one who says this never started one!                                           17
A STARTUP RAISES MONEY WITH PASSION AND A        GOOD PROJECT IN A NAPKIN                                            18
A STARTUP RAISES MONEY WITH PASSION AND A        GOOD PROJECT IN A NAPKIN        You will get rejected!                   ...
A STARTUP RAISES MONEY WITH PASSION AND A        GOOD PROJECT IN A NAPKIN        You will get rejected!                   ...
A GOOD IDEA = SUCCESS                        19
A GOOD IDEA = SUCCESSIdea, Strategy, Timing, Execution, Team &                 Resilience                                 ...
20
PRODUCTPEOPLECAPITALFAILING          21
PRODUCTPEOPLECAPITALFAILING          22
23
ASK THE RIGHT QUESTIONS?      “Computers are no good!        They just give        you answers”                      Pablo...
The one who knows how to dothings right will always be a good              worker                                     25
BUT THE ONE WHO KNOWS WHY? WILL ALWAYS BE HIS          BOSS The one who knows how to do things right will always be a good...
Tell a Story               26
27
We are equal in Time   Time as themost valuable asset                        28
PRODUCTPEOPLECAPITALFAILING          29
Always hire peoplethat are better thanyou!                       30
HOW MANY?  2 OR +            31
HOW MANY?  2 OR +  3 OR -            31
etics = values =product =  skills ≠             32
33
NETWORK          34
PRODUCTPEOPLECAPITALFAILING          35
FRIENDSFAMILYFOOLS          36
Bootstrap   Venture                           Backed  Control  Time to  MarketDistractionsOwnership                       ...
ANINVESTOR IS NOT YOUR  FRIEND              38
ANINVESTOR IS NOT YOUR  ENEMY              39
CASH-FLOW            40
PRODUCTPEOPLECAPITALFAILING          41
51943“I think there is a world market formaybe five computers.”Thomas Watson, chairman of IBM                              ...
51943“I think there is a world market formaybe five computers.”Thomas Watson, chairman of IBM1949                       1.5...
NO1977“There is no reason anyone wouldwant a computer in their home.”Ken Olson, founder of Digital Equipment Corp.        ...
1977“There is no reason anyone wouldwant a computer in their home.”Ken Olson, founder of Digital Equipment Corp.          ...
Start a bad business              44
Start a badWrite a bad business   book              45
Start a bad Write a badCreate a bad   business    book    app                46
Start a bad Write a badCreate a bad   business    bookGive a bad    app   Talk                47
Start a bad    Write a bad Create a bad        businessByGivebookwill have  the end of that bad             a you         ...
Started a Write a badCreate a bad   business    bookGive a bad    app   Talk               49
Written aCreate a bad    bookGive a bad    app   Talk               50
Created anGive a bad    app   Talk             51
Given a Talk          52
53
THERE IS ONLY 1DIFFERENCE BETWEEN APRO AND AN AMATEUR                       54
THERE IS ONLY 1DIFFERENCE BETWEEN APRO AND AN AMATEURTHE PRO IS AN AMATEUR        WHO   DIDN’T QUIT!                      ...
56
57
10 KEY POINTS                58
#1Your	  project	  will	  be	  REJECTED	  and	  you	  will	  want	  to	  QUIT                                             ...
#2Know what criticisms to IGNORE and toACCEPT (and USE)                                        60
#3 	  Search	  for	  MENTORS	  and	  ALLIES                                            61
#4IDEAS	  need	  FOLLOWERS	  to	  BREATH                                             62
#5A	  STARTUP	  doesn’t	  have	  to	  be	  TECHNOLOGIC                                                             63
#6Don’t	  FOLLOW	  your	  dreams,	  RUN	  aOer	  them!                                                             64
#7Focus	  on	  the	  PROBLEM	  and	  not	  on	  the	  SOLUTION                                                            ...
#7Focus	  on	  the	  PROBLEM	  and	  not	  on	  the	  SOLUTION                                                            ...
#8If	  you’re	  not	  embarrassed	  when	  youship	  the	  first	  version,	  YOU	  WAITED	  TOO	  LONG!                   ...
#9SAY	  NO!             68
#10Make	  mistakes,But	  keep	  low	  your	  FAILURE	  COSTS                                                 69
#11WORK	  to	  make	  your	  DREAMS	  come	  true                                                       70
#EXTRAMake	  people	  Smile                          71
72
THANK YOU!facebook.com/nunofreitas           nuno.freitas@sketchpixel.comnuno.freitas@spiritocupcakes.com   www.sketchpixe...
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Talk ja ye-nuno_freitas_1set2012

  1. 1. 9TH JA-YE ALUMNI CONFERENCE STARTUPINGNuno FreitasPorto, 1_September_2012 1
  2. 2. TOP 10% 2
  3. 3. OBSERVATION 3
  4. 4. OBSERVATIONHOW MANY PASSESDOES THE TEAM IN WHITE MAKE? 4
  5. 5. 5
  6. 6. WHO AM I? 6
  7. 7. 7
  8. 8. 8
  9. 9. 9
  10. 10. 10
  11. 11. 11
  12. 12. 11
  13. 13. 11
  14. 14. 11
  15. 15. 12
  16. 16. 13
  17. 17. 13
  18. 18. 13
  19. 19. 13
  20. 20. 13
  21. 21. 13
  22. 22. 13
  23. 23. 13
  24. 24. 14
  25. 25. 15
  26. 26. MYTHS ABOUT STARTUPS Let’s be honest... 16
  27. 27. STARTING A COMPANY HAS NO COSTS 17
  28. 28. STARTING A COMPANY HAS NO COSTSThe one who says this never started one! 17
  29. 29. A STARTUP RAISES MONEY WITH PASSION AND A GOOD PROJECT IN A NAPKIN 18
  30. 30. A STARTUP RAISES MONEY WITH PASSION AND A GOOD PROJECT IN A NAPKIN You will get rejected! 18
  31. 31. A STARTUP RAISES MONEY WITH PASSION AND A GOOD PROJECT IN A NAPKIN You will get rejected! 18
  32. 32. A GOOD IDEA = SUCCESS 19
  33. 33. A GOOD IDEA = SUCCESSIdea, Strategy, Timing, Execution, Team & Resilience 19
  34. 34. 20
  35. 35. PRODUCTPEOPLECAPITALFAILING 21
  36. 36. PRODUCTPEOPLECAPITALFAILING 22
  37. 37. 23
  38. 38. ASK THE RIGHT QUESTIONS? “Computers are no good! They just give you answers” Pablo Picasso 24
  39. 39. The one who knows how to dothings right will always be a good worker 25
  40. 40. BUT THE ONE WHO KNOWS WHY? WILL ALWAYS BE HIS BOSS The one who knows how to do things right will always be a good worker 25
  41. 41. Tell a Story 26
  42. 42. 27
  43. 43. We are equal in Time Time as themost valuable asset 28
  44. 44. PRODUCTPEOPLECAPITALFAILING 29
  45. 45. Always hire peoplethat are better thanyou! 30
  46. 46. HOW MANY? 2 OR + 31
  47. 47. HOW MANY? 2 OR + 3 OR - 31
  48. 48. etics = values =product = skills ≠ 32
  49. 49. 33
  50. 50. NETWORK 34
  51. 51. PRODUCTPEOPLECAPITALFAILING 35
  52. 52. FRIENDSFAMILYFOOLS 36
  53. 53. Bootstrap Venture Backed Control Time to MarketDistractionsOwnership 37
  54. 54. ANINVESTOR IS NOT YOUR FRIEND 38
  55. 55. ANINVESTOR IS NOT YOUR ENEMY 39
  56. 56. CASH-FLOW 40
  57. 57. PRODUCTPEOPLECAPITALFAILING 41
  58. 58. 51943“I think there is a world market formaybe five computers.”Thomas Watson, chairman of IBM 42
  59. 59. 51943“I think there is a world market formaybe five computers.”Thomas Watson, chairman of IBM1949 1.5“Computers in the future mayweigh no more than 1.5 tons.”Popular Mechanics 42
  60. 60. NO1977“There is no reason anyone wouldwant a computer in their home.”Ken Olson, founder of Digital Equipment Corp. 43
  61. 61. 1977“There is no reason anyone wouldwant a computer in their home.”Ken Olson, founder of Digital Equipment Corp. NO2007“There’s no chance the iPhone isgoing to get any significant marketshare. No chance.”Steve Ballmer, MSFT CEO 2007 43
  62. 62. Start a bad business 44
  63. 63. Start a badWrite a bad business book 45
  64. 64. Start a bad Write a badCreate a bad business book app 46
  65. 65. Start a bad Write a badCreate a bad business bookGive a bad app Talk 47
  66. 66. Start a bad Write a bad Create a bad businessByGivebookwill have the end of that bad a you app Talk 48
  67. 67. Started a Write a badCreate a bad business bookGive a bad app Talk 49
  68. 68. Written aCreate a bad bookGive a bad app Talk 50
  69. 69. Created anGive a bad app Talk 51
  70. 70. Given a Talk 52
  71. 71. 53
  72. 72. THERE IS ONLY 1DIFFERENCE BETWEEN APRO AND AN AMATEUR 54
  73. 73. THERE IS ONLY 1DIFFERENCE BETWEEN APRO AND AN AMATEURTHE PRO IS AN AMATEUR WHO DIDN’T QUIT! 55
  74. 74. 56
  75. 75. 57
  76. 76. 10 KEY POINTS 58
  77. 77. #1Your  project  will  be  REJECTED  and  you  will  want  to  QUIT 59
  78. 78. #2Know what criticisms to IGNORE and toACCEPT (and USE) 60
  79. 79. #3  Search  for  MENTORS  and  ALLIES 61
  80. 80. #4IDEAS  need  FOLLOWERS  to  BREATH 62
  81. 81. #5A  STARTUP  doesn’t  have  to  be  TECHNOLOGIC 63
  82. 82. #6Don’t  FOLLOW  your  dreams,  RUN  aOer  them! 64
  83. 83. #7Focus  on  the  PROBLEM  and  not  on  the  SOLUTION 65
  84. 84. #7Focus  on  the  PROBLEM  and  not  on  the  SOLUTION 66
  85. 85. #8If  you’re  not  embarrassed  when  youship  the  first  version,  YOU  WAITED  TOO  LONG! MATT MULLENWEG, FOUNDER OF WORDPRESS 67
  86. 86. #9SAY  NO! 68
  87. 87. #10Make  mistakes,But  keep  low  your  FAILURE  COSTS 69
  88. 88. #11WORK  to  make  your  DREAMS  come  true 70
  89. 89. #EXTRAMake  people  Smile 71
  90. 90. 72
  91. 91. THANK YOU!facebook.com/nunofreitas nuno.freitas@sketchpixel.comnuno.freitas@spiritocupcakes.com www.sketchpixel.comwww.spiritocupcakes.com www.storeagent.com www.mezzostudio.com (soon) 73

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