Bug Labs
  Overview Presentation




Monday, March 2, 2009
Agenda
                    •   Bug Labs Introduction
                    •   Product Architecture
                    •   ...
Introduction
                    • Founded 2006
                    • New York City headquarters - 20 employees
          ...
The Need
                                      Easy to understand




                                     +              ...
The Solution
                          Hard to make




Monday, March 2, 2009
Contrast
                                              Hardware productivity tools lag software

                         ...
Consumer Electronics Today
                             Innovating in CE is risky and expensive.
                         ...
Long Tail of Electronics
                                          Untapped Potential

                          Today's C...
Current Approach
                                                    High Cost, High Risk, Long TTM

                     ...
Cost/Unit vs.Volume
                                       “FPGA of Electronic Systems”
                                  ...
BUG Platform Advantage
                                                     Early/Rapid Feedback and Iteration

          ...
Agenda
                    •   Bug Labs Introduction
                    •   Product Architecture
                    •   ...
Gadget Systems
                         Building standalone devices is not enough anymore.


                        I’m t...
BUG System
                                       3-Tier Product Architecture

                        I’m the physical
  ...
BUG - Hardware
                            Physical Interface




                               Firsts:
                 ...
BUGmodules
                                      Physical Interface Extensions
                    •   Full-color, touchsc...
Dragonfly IDE
                                               Digital Interface




                        • Industry-stand...
BUGnet
                        Content Interface

                                            • Home of Bug Labs
         ...
OSGi
                        Open source Java framework started by IBM in ‘90s




                               All hard...
Web Services
                                           RESTful Interface
                                                ...
Agenda
                    •   Bug Labs Introduction
                    •   Product Architecture
                    •   ...
Custom Electronics
                                   Extreme personalization


                    •   “I want a 3G-enabl...
Internet Gateway
                        Remote Healthcare - Monitoring, Responding, etc.




Monday, March 2, 2009
Internet Gateway
                          Real-Time Content Sharing




Monday, March 2, 2009
Asset Management




Monday, March 2, 2009
Military

                                  Broadband




                        Wifi




                                ...
The Future is Connected
                 Explosive Internet Traffic Growth from Connected Devices



                      ...
Thank You!



Monday, March 2, 2009
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Bug Labs - Overview

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An overview of BUG, by Bug Labs, discussing the BUG product architecture and usage scenarios, in addition to some pretty charts and graphs that prove the immense power of open source.

Published in: Technology

Bug Labs - Overview

  1. 1. Bug Labs Overview Presentation Monday, March 2, 2009
  2. 2. Agenda • Bug Labs Introduction • Product Architecture • Scenarios Monday, March 2, 2009
  3. 3. Introduction • Founded 2006 • New York City headquarters - 20 employees • World’s first open source modular electronics platform • Best of CES 2008 - Emerging Technology • Shipping since March, 2008 Monday, March 2, 2009
  4. 4. The Need Easy to understand + + GPS Wireless RFID Reader “I want a simple wireless, GPS-enabled RFID reader.” Monday, March 2, 2009
  5. 5. The Solution Hard to make Monday, March 2, 2009
  6. 6. Contrast Hardware productivity tools lag software Open Source, Java, Ruby Productivity Software Assembler, Cobol Hardware ICs, FPGAs ICs, Bread boards Time 1970 Today Monday, March 2, 2009
  7. 7. Consumer Electronics Today Innovating in CE is risky and expensive. 2 Yrs Scale Economies Product Margins $$ $$ 5M $200 Market Size TIme Average Returns $$ Time 7 Monday, March 2, 2009
  8. 8. Long Tail of Electronics Untapped Potential Today's CE – a few devices for the millions Cellphones - MP3 players - LCD TVs - DVDs - New Markets – millions of devices for the few PDAs - Nascent, vertical markets - - Healthcare - Education - Etc. Personalized, networked gadgets - $171B $171B + How do these Long Tail devices get to market? Who is going to build them? Will they be affordable? Monday, March 2, 2009
  9. 9. Current Approach High Cost, High Risk, Long TTM Prod x 500k - 1M+ 6 - 12 Stages to Integrated Device months Beta x 100s - 1,000s $500k - $2M Alpha 4-6 x 10s - 100s months Move to CM Forced immediately to high cost CM and near finalization of 2-6 Pilot design without repeatable pilot for refinement months $40k - $100k Proto x 1,2,3... Monday, March 2, 2009
  10. 10. Cost/Unit vs.Volume “FPGA of Electronic Systems” Scale Economies Custom $$ per Unit BUG $200 5k Volume Monday, March 2, 2009
  11. 11. BUG Platform Advantage Early/Rapid Feedback and Iteration Prod x 500k - 1M+ “Red Hat” 6 - 12 Services months Beta Stages to Integrated Device x 10s - 100s Value-add $10k - $2M services Move to CM Alpha x 100, 200, 300... Hardware System SW Pilot x 10, 20, 30... 1 month $10k - $50k Applications Proto - Same platform scales Services x 1,2,3... all the way to beta - Portable to CM Bug Labs portfolio: >2x reduction in TTM, >2x reduction in cost Monday, March 2, 2009
  12. 12. Agenda • Bug Labs Introduction • Product Architecture • Scenarios Monday, March 2, 2009
  13. 13. Gadget Systems Building standalone devices is not enough anymore. I’m the physical I’m the content Interface I’m the digital Interface Interface Fully Integrated Experience Monday, March 2, 2009
  14. 14. BUG System 3-Tier Product Architecture I’m the physical I’m the content Interface I’m the digital Interface Interface Fully Integrated Experience BUG system is open (source). Monday, March 2, 2009
  15. 15. BUG - Hardware Physical Interface Firsts: • Modular, 100% hot-swappable CE device • Open source SW and HW • Modules communicate via XML not proprietary APIs • Completely hacker-friendly 15 Monday, March 2, 2009
  16. 16. BUGmodules Physical Interface Extensions • Full-color, touchscreen LCD • 2MP Camera • GPS • Motion detector/Accelerometer • von Hippel module (build your own) • Audio • Wifi/Bluetooth • Mini DLP Projector • 3G cell/data modem • Zigbee modem • ... Monday, March 2, 2009
  17. 17. Dragonfly IDE Digital Interface • Industry-standard, eclipse-based development environment • Integrates BUG hardware, IDE and BUGnet community • Drag & Drop application sharing and BUG configuration • BUGnet window displays top picks for connected BUG config 17 Monday, March 2, 2009
  18. 18. BUGnet Content Interface • Home of Bug Labs community • Shared application catalog • Users upload, download, rate, and comment • User-selectable licensing 18 Monday, March 2, 2009
  19. 19. OSGi Open source Java framework started by IBM in ‘90s All hardware functions are represented in the system as services Monday, March 2, 2009
  20. 20. Web Services RESTful Interface http://138.169.10.1/service/GPS/Location http://138.169.10.1/service/motion http://138.169.10.1/service/camera/picture Seamless integration with SOA Monday, March 2, 2009
  21. 21. Agenda • Bug Labs Introduction • Product Architecture • Scenarios Monday, March 2, 2009
  22. 22. Custom Electronics Extreme personalization • “I want a 3G-enabled thermal camera” • “I want a modular home security system” • “I want a web-based energy monitor” • “I want a device that measures/posts pollution” “We want a system that gives us the control to easily build what we need.” Monday, March 2, 2009
  23. 23. Internet Gateway Remote Healthcare - Monitoring, Responding, etc. Monday, March 2, 2009
  24. 24. Internet Gateway Real-Time Content Sharing Monday, March 2, 2009
  25. 25. Asset Management Monday, March 2, 2009
  26. 26. Military Broadband Wifi Mesh Monday, March 2, 2009
  27. 27. The Future is Connected Explosive Internet Traffic Growth from Connected Devices Gadget Nets GPS GPS Monday, March 2, 2009
  28. 28. Thank You! Monday, March 2, 2009

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