Bug Labs Gov Web

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Overview of Bug Labs + Government sector; includes company overview, government case studies and details on BUG technology

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Bug Labs Gov Web

  1. 1. Bug Labs + Government Rapid, low-cost development buglabs.net/gov
  2. 2. Agenda • Introduction • Applications & Scenarios • Platform Overview • Opportunities 2
  3. 3. About • Soho - New York City headquarters – 18 employees – Venture backed • 1st open, modular electronics platform • Best of CES 2008 - Emerging Tech • Shipping since March 2008 • Fortune 500 client list 3
  4. 4. BUG Value Proposition Bug Labs provides an open, modular wireless system development platform that helps customers move from prototype to production faster and more economically than any other approach. 4
  5. 5. The Need Easy to understand + + GPS Wireless RFID Reader “I want a simple wireless, GPS-enabled RFID reader.” 5
  6. 6. The Prototype Hard to make 6
  7. 7. Industry Standard $1 Million One Year One Prototype 7
  8. 8. BUG Development Method Prototype Pilot/Limited Deployment Full Production Off-the-Shelf Semi-Custom Fully Custom Modular Hardware Deeper Integration Integrated Device 1 month 2 months 4-6 months 8
  9. 9. BUG Platform Advantage Early/Rapid Feedback and Iteration “Get to market twice as fast at half the cost.” 9
  10. 10. Agenda • Introduction • Applications & Scenarios • Platform Overview • Opportunities 10
  11. 11. Case 1: Biometrics “Monitor an individual’s vital signs.” Blood Pressure Foot BUG Weight Glucose 11 Level
  12. 12. Case 2: Field Intelligence “Monitor the health of your fleet... online.” Features: Benefits: - WiFi hot spot (aka MiFi) - Passengers can surf web while traveling - Log/Auto-post energy usage metrics - No more manual tracking and entry - Music server - Organize music collection w/ computer - GPS + Accelerometer (aka “OnStar”) - Monitor safety of driver and occupants - VoIP phone - Low cost communications while driving - On-board Linux computer - Benefit from 3rd party app development
  13. 13. Case 3: Surveillance “Quick reaction capabilities.” “Dumb” Swappable power and storage system BUG Core Data logging capability Google Maps Mashup Field replaceable web cameras 13
  14. 14. Case 4: Asset Management “Keep a ‘smart’ eye on your assets.” 14
  15. 15. Case 5: System Integration “Integrate devices and systems with BUG middleware.” 15
  16. 16. Case 6: Custom Needs “Build your own gadget.” Real-world examples: • Analog Devices • BUGsensor has gyroscope, microphone array, accelerometer & inclinometer • JLM Innovation • BUGnose detects volatile organic compounds, methane, carbon monoxide • Pitney Bowes 16 • BUGsecure is a custom-built, hardware-based encryption module
  17. 17. Agenda • Introduction • Applications & Scenarios • Platform Overview • Opportunities 17
  18. 18. BUG Platform Purpose Bring innovative, high quality electronic devices to market quickly and economically. Phase I Phase II Phase III Phase IV Prototype Produce Deploy Distribute Seamless path Certified hardware + Services + Air Time + Distribution Options 18
  19. 19. BUG Platform Components Hardware Software Cloud 19
  20. 20. BUG Platform Value Vertically Integrated Development 1. Configure / Build Hardware 2. Write Software Application 3. Integrate with Web/Internet 100% Customized Solutions 20
  21. 21. BUG 2.0 Certified OMAP-based 3G/4G devices
  22. 22. BUGmodules Physical Interface Extensions • Full-color, touchscreen LCD • 2MP Camera • GPS • Motion detector/Accelerometer • von Hippel module (build your own) • Audio • 3G cell/data modem - CDMA & GSM • 802.15.4 modem • RFID scanner • BUGnose - atmospheric gas sensors • BUGsense - temp, RH/BP, digital compass, proximity, light • BUGsecure - hardware-based, cryptographic security engine 22
  23. 23. Future Development • microBUG –Much smaller and cheaper –Seamless integration into BUG system –Potentially use existing OSH design • E.g. - Marvell SheevaPlug • BUGsecure base –Integrated PB chipset –Secure boot 23 Confidential
  24. 24. BUG Software Application Layer Angstrom Industry-Standard OpenJDK Linux Eclipse SDK 24
  25. 25. BUG Software Application Layer :: SDK • Industry-standard Eclipse software development environment • Integrates BUG hardware, software and BUGnet community • Drag & drop application sharing and BUG configuration • BUGnet window displays top picks for connected BUG config 25
  26. 26. BUG Cloud Services Network Layer :: Web services interface for H/W http://138.169.10.1/service/GPS/Location http://138.169.10.1/service/motion http://138.169.10.1/service/camera/picture Seamless integration with SOA 26
  27. 27. Agenda • Introduction • Applications & Scenarios • Platform Overview • Opportunities 27
  28. 28. What if... ...wireless hardware development were as easy as application development? 28
  29. 29. Agile Software Development 29
  30. 30. Agile Hardware Development Gadget Developer Program ™ The fastest path from prototype to deployment. 1. Prototype 2. Produce 3. Deploy Develop your device using the Quickly move to pilot and full Deploy your new gadget to a pre-certified prototyping toolset production using integrated variety of vehicles and soldiers and the wealth of technical Gadget Development and quickly and economically resources in the Gadget Deployment Platform Development Center 30
  31. 31. Benefits • Take advantage of new model – Prototype and pilot new capabilities easily, quickly and affordably – Frictionless path from prototype to pilot to deployment • Leverage BUG support channels – Thousands of innovators in BUG ecosystem worldwide – Value-added BUG development and support services available • Low cost, low risk, high potential – Rapid iteration encourages experimentation & provides feedback – Open-source means no IP hassles or technology lock-ins • Our interests are aligned – Bug Labsʼs success hinges on YOUR success 31
  32. 32. Thank You! Michael de Senna Director of Sales and Business Development Bug Labs, Inc. t: +1 212 792 6357  x107 Skype: MikeAtBugLabs buglabs.net/gov 32
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