Bug Labs - Gadget Development Program

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Bug Labs introduces Gadget Development Program to help companies and individuals with wireless hardware development.

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Bug Labs - Gadget Development Program

  1. 1. Wireless  Innova-on  Pla/orm Bug  Labs’  Blueprint  for  2010 1 Thursday, February 11, 2010
  2. 2. What if... ...wireless hardware development were as easy as application development? Thursday, February 11, 2010
  3. 3. What if... ...you could extend what Apple® has done for application development... © 2010 Apple Inc. Thursday, February 11, 2010
  4. 4. Opportunity ...and apply it to hardware? Gadget Developer Program The  fastest  path  from  prototype  to  market. 1. Prototype 2. Produce 3. Distribute Develop your device using the Quickly move to pilot and full Distribute your new gadget pre-certified prototyping toolset production using integrated using retail and online stores and the wealth of technical Gadget Development and and quickly reach your resources in the Gadget Deployment Platform. audience quickly and Development Center economically. Thursday, February 11, 2010
  5. 5. Revolution You’d unlock an explosion of innovation in hardware. Thursday, February 11, 2010
  6. 6. Long Tail of Electronics Today's Approach – a few devices for the millions - Cellphones - GPS - Digital Video - Smartphones New Markets – millions of devices for the few - Vertical markets - Personalized, networked devices $171B $171B + Thursday, February 11, 2010
  7. 7. Long Tail of Electronics Telemedicine Disease Management Drug compliance Wellness/Prevention Energy Security Media Telemetry Energy Media Utilities Retail/CPG Logistics Industrial Health Care Home Auto M2M CRM ERP Hundreds more... SCM Thursday, February 11, 2010
  8. 8. Wireless Innovation Platform • Pre-certified BUG product development system • Network/Cloud services – Bundled air-time, off-the-shelf wholesale packages – API access programs + BUG web apps – Security - authentication, encryption services • Support Services – Billing, reporting, call center • Distribution – Retail, online – Direct, channel 8 Confidential Thursday, February 11, 2010
  9. 9. How It Works Three Phases 1. Prototype 2. Produce 3. Distribute Thursday, February 11, 2010
  10. 10. Prototype • Prototype new device with BUG hardware • Develop apps with integrated BUG SDK • Take advantage of BUG cloud services/apps • Use certified access to wireless network – Seamless connection - turn it on and youʼre on – Incorporate exclusive network APIs into app • Rapidly iterate, get feedback, iterate again • When itʼs right, proceed to step 2... Thursday, February 11, 2010
  11. 11. Produce 1M+ e ts ark Quantity 100k ssm ma to th pa on 1000s fri cti w- Lo ODM 100s Bug Labs Degree of Integration BUG Semi-custom 3rd Party BUG Prototype BUG Full Custom Limited Deployment Full Custom Quantity Quantity Quantity Quantity 1 - 50 100+ 1k - 10k >100k Est. Cost Est. Cost* Est. Cost* Est. Cost* >$500/unit <$500/unit < $300/unit <$100/unit * Per unit cost, not including Non-Recurring Expenses (NRE) Thursday, February 11, 2010
  12. 12. Distribute • Distribute online via BUG Gadget Store • Distribute via Bug Labs Partnersʼ – Retail outlets – Online stores • Take advantage of Bug Labs Partnersʼ – Support services • Billing and reporting • Call center • Security - authentication, encryption Thursday, February 11, 2010
  13. 13. Benefits • Fastest, most economical way to develop and bring to market new wireless devices • Open source IP decreases transaction costs • Certified hardware and pre-negotiated air time plans removes administrative hurdles • Enables the Long Tail of Electronics! 13 Confidential Thursday, February 11, 2010
  14. 14. Thank You! 14 Confidential Thursday, February 11, 2010

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