Bug Labs + Automotive
Rapid, low-cost development
buglabs.net/auto
Agenda

•   Introduction
•   Industry Solutions
•   Platform Overview
•   Opportunities




                         2
About
        • Soho - New York City headquarters
           – 18 employees
           – Venture backed
        • 1st open...
Mission
• Allow enterprise system developers and
  software engineers to explore new
  hardware innovations and markets mo...
Long Tail of Electronics
                      Untapped Potential

      Today's CE – a few devices for the millions
     ...
Long Tail of Electronics
           Telemedicine
           Disease Management
           Drug compliance
           Welln...
The Need
                Easy to understand




              +                     +
 GPS                Wireless        ...
The Prototype
          Hard to make




                         8
Industry Standard


          $1 Million
          One Year
        One Prototype


                        9
BUG Development Method
   Prototype       Pilot/Limited Deployment   Full Production




  Off-the-Shelf          Semi-Cus...
BUG Platform Advantage
      Early/Rapid Feedback and Iteration




   “Get to market twice as fast at half the cost.”
   ...
Agenda

•   Introduction
•   Industry Solutions
•   Platform Overview
•   Opportunities




                         12
Opportunity




              13
Case 1: Wireless Telematics
“Real-time, web-based vehicle information.”




 Features:                              Benefi...
Case 2: Sensors + Metadata
“Synchronized sensor data + GPS + timestamp.”




                             Above: Roof-moun...
Case 3: Fleet Management
“Keep a ‘smart’ eye on your fleet.”




                                      16
Case 4: Custom Services
 “Build your own vehicle system.”




Real-world examples:
• Analog Devices
   • BUGsense has gyro...
Agenda

•   Introduction
•   Industry Solutions
•   Platform Overview
•   Opportunities




                         18
BUG Platform Purpose
     Bring innovative, high quality electronic devices to
     market quickly and economically.

 Pha...
BUG Platform Components
Hardware




Software




Cloud

                       20
BUG Platform Value

Vertically Integrated Development
1. Configure / Build Hardware

2. Write Software Application

3. Inte...
BUG 2.0




   Certified   OMAP-based
    3G/4G        devices
BUGmodules
                   Physical Interface Extensions

•   Full-color, touchscreen LCD
•   2MP Camera
•   GPS
•   Mo...
Future Development
• microBUG
 –Much smaller and cheaper
 –Seamless integration into BUG system
 –Potentially use existing...
BUG Software
            Application Layer




 Angstrom                       Industry-Standard
               OpenJDK
  ...
BUG Software
                 Application Layer :: SDK




  • Industry-standard Eclipse software development environment
...
BUG Cloud Services
             Network Layer :: Web services interface for H/W
                                     http:...
Agenda

•   Introduction
•   Industry Solutions
•   Platform Overview
•   Opportunities




                         28
What if...

       ...wireless hardware
    development were as easy
   as application development?



                   ...
Agile Software Development




                        30
Agile Hardware Development
   Gadget Developer Program ™
   The fastest path from prototype to deployment.




  1. Protot...
Benefits
• Take advantage of new model
  – Prototype and pilot new capabilities easily, quickly and affordably
  – Friction...
Thank You!

Michael de Senna
Director of Sales and Business Development
Bug Labs, Inc.
t: +1 212 792 6357  x107
Skype: Mik...
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Bug Labs Automotive Web

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Overview of Bug Labs + Automotive sector; includes company overview, automotive case studies and details on BUG technology

Published in: Automotive
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Bug Labs Automotive Web

  1. 1. Bug Labs + Automotive Rapid, low-cost development buglabs.net/auto
  2. 2. Agenda • Introduction • Industry Solutions • Platform Overview • Opportunities 2
  3. 3. About • Soho - New York City headquarters – 18 employees – Venture backed • 1st open, modular electronics platform • Best of CES 2008 - Emerging Tech • Shipping since March 2008 • Fortune 500 client list 3
  4. 4. Mission • Allow enterprise system developers and software engineers to explore new hardware innovations and markets more efficiently. –“Get to market twice as fast at half the cost.” • Long Tail of Electronics 4
  5. 5. Long Tail of Electronics Untapped Potential Today's CE – a few devices for the millions - Cellphones - MP3 players - LCD TVs - DVDs - PDAs New Markets – millions of devices for the few - Vertical markets - Personalized, networked devices $171B $171B + 5
  6. 6. Long Tail of Electronics Telemedicine Disease Management Drug compliance Wellness/Prevention Energy Security Media Telemetry Energy Media Utilities Retail/CPG Logistics Industrial Health Care Home Auto M2M CRM ERP SCM Hundreds more... 6
  7. 7. The Need Easy to understand + + GPS Wireless RFID Reader “I want a simple wireless, GPS-enabled RFID reader.” 7
  8. 8. The Prototype Hard to make 8
  9. 9. Industry Standard $1 Million One Year One Prototype 9
  10. 10. BUG Development Method Prototype Pilot/Limited Deployment Full Production Off-the-Shelf Semi-Custom Fully Custom Modular Hardware Deeper Integration Integrated Device 1 month 2 months 4-6 months 10
  11. 11. BUG Platform Advantage Early/Rapid Feedback and Iteration “Get to market twice as fast at half the cost.” 11
  12. 12. Agenda • Introduction • Industry Solutions • Platform Overview • Opportunities 12
  13. 13. Opportunity 13
  14. 14. Case 1: Wireless Telematics “Real-time, web-based vehicle information.” Features: Benefits: - WiFi hot spot (aka MiFi) - Passengers can surf web while traveling - Log/Auto-post energy usage metrics - No more manual tracking and entry - Music server - Organize music collection w/ computer - GPS + Accelerometer (aka “OnStar”) - Monitor safety of driver and occupants - VoIP phone - Low cost communications while driving - On-board Linux computer - Benefit from 3rd party app development
  15. 15. Case 2: Sensors + Metadata “Synchronized sensor data + GPS + timestamp.” Above: Roof-mounted video system Left: Mashup between video, gps, timestamp and Google Maps 15
  16. 16. Case 3: Fleet Management “Keep a ‘smart’ eye on your fleet.” 16
  17. 17. Case 4: Custom Services “Build your own vehicle system.” Real-world examples: • Analog Devices • BUGsense has gyroscope, microphone array, accelerometer & inclinometer • JLM Innovation • BUGnose detects volatile organic compounds, methane, carbon monoxide • Pitney Bowes 17 • BUGsecure is a custom-built hardware-based encryption module
  18. 18. Agenda • Introduction • Industry Solutions • Platform Overview • Opportunities 18
  19. 19. BUG Platform Purpose Bring innovative, high quality electronic devices to market quickly and economically. Phase I Phase II Phase III Phase IV Prototype Produce Deploy Distribute Seamless path Certified hardware + Services + Air Time + Distribution Options 19
  20. 20. BUG Platform Components Hardware Software Cloud 20
  21. 21. BUG Platform Value Vertically Integrated Development 1. Configure / Build Hardware 2. Write Software Application 3. Integrate with Web/Internet 100% Customized Solutions 21
  22. 22. BUG 2.0 Certified OMAP-based 3G/4G devices
  23. 23. BUGmodules Physical Interface Extensions • Full-color, touchscreen LCD • 2MP Camera • GPS • Motion detector/Accelerometer • von Hippel module (build your own) • Audio • 3G cell/data modem - CDMA & GSM • 802.15.4 modem • RFID scanner • BUGnose - atmospheric gas sensors • BUGsense - temp, RH/BP, digital compass, proximity, light • BUGsecure - hardware-based, cryptographic security engine 23
  24. 24. Future Development • microBUG –Much smaller and cheaper –Seamless integration into BUG system –Potentially use existing OSH design • E.g. - Marvell SheevaPlug • BUGsecure base –Integrated PB chipset –Secure boot 24 Confidential
  25. 25. BUG Software Application Layer Angstrom Industry-Standard OpenJDK Linux Eclipse SDK 25
  26. 26. BUG Software Application Layer :: SDK • Industry-standard Eclipse software development environment • Integrates BUG hardware, software and BUGnet community • Drag & drop application sharing and BUG configuration • BUGnet window displays top picks for connected BUG config 26
  27. 27. BUG Cloud Services Network Layer :: Web services interface for H/W http://138.169.10.1/service/GPS/Location http://138.169.10.1/service/motion http://138.169.10.1/service/camera/picture Seamless integration with SOA 27
  28. 28. Agenda • Introduction • Industry Solutions • Platform Overview • Opportunities 28
  29. 29. What if... ...wireless hardware development were as easy as application development? 29
  30. 30. Agile Software Development 30
  31. 31. Agile Hardware Development Gadget Developer Program ™ The fastest path from prototype to deployment. 1. Prototype 2. Produce 3. Deploy Develop your device using the Quickly move to pilot and full Deploy your new gadget to a pre-certified prototyping toolset production using integrated variety of vehicles and soldiers and the wealth of technical Gadget Development and quickly and economically resources in the Gadget Deployment Platform Development Center 31
  32. 32. Benefits • Take advantage of new model – Prototype and pilot new capabilities easily, quickly and affordably – Frictionless path from prototype to pilot to deployment • Leverage BUG support channels – Thousands of innovators in BUG ecosystem worldwide – Value-added BUG development and support services available • Low cost, low risk, high potential – Rapid iteration encourages experimentation & provides feedback – Open-source means no IP hassles or technology lock-ins • Our interests are aligned – Bug Labsʼs success hinges on YOUR success 32
  33. 33. Thank You! Michael de Senna Director of Sales and Business Development Bug Labs, Inc. t: +1 212 792 6357  x107 Skype: MikeAtBugLabs buglabs.net/auto 33
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