OGDC2012 Operating Vietnamese Games In China_Mr.Liu C Christopher
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OGDC2012 Operating Vietnamese Games In China_Mr.Liu C Christopher

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Presentation in OGDC 2012 organized by VNG Corp.

Presentation in OGDC 2012 organized by VNG Corp.

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  • 1. Operating VietnameseGames in ChinaChris LiuHead of China Department
  • 2. China Market
  • 3. Contents:1.The China Market2.Platforms in China: Why we chose Tencent3.Data Analysis: Boring but Essential4.Localization: VIP, Popups, and Gifts5.Lessons Learned
  • 4. US$9.2 billion
  • 5. Quick Points• 20-35% Growth, internet penetration ~33%• Micro-client games: less than 50MB, compared to more than 1GB for a typical client-based game.• Web games: This segment was expected to hit over US$1 billion in 2013, from US$800 million last year.• More than 60% of China’s online games revenues comes from MMOGsChallenges• Difficult to enter• Aging populating• Cut-throat competition
  • 6. PlatformsSocial Game• Tencent Qzone: 500million• Sina Weibo Games: 60 million• Renren: 150 million• Kaixin:130 millionWeb-game• Duowan, 4399,3366,17173
  • 7. We chose Tencent Qzone
  • 8. Data AnalysisNew VIP and paying rate New Install paying rate 1-30 day churn rate
  • 9. Localization-User Interface
  • 10. • Fertilizer pricing• New Pet design
  • 11. VIP, Pop-ups & Gifts• Daily Sign-in• Online gift• VIP by level
  • 12. Important lessonsSuper Fish foodChinagame: Pay (0.5RMB) MyFish: NoneBreed fishChinagame Normal: pay Special: payMyFish- Normal: free Warrior: payExtend Fish LifeChinagame : 4 RMBMyFish: Fish lives foreverSuper Fish Food/ BananaChinagame : 0.5 RMB for 12 hoursSky Garden: 0.2 RMB for 72 hours
  • 13. Marketing• Baidu Web Union• Tencent GDT
  • 14. 6 Points to get you started• Pricing• User Interface• Functions: Popups, marriage, gifts, help friend pay• Local Culture• Data Analysis• VIP
  • 15. Quick Points• 20-35% Growth, internet penetration ~33%• Micro-client games: less than 50MB, compared to more than 1GB for a typical client-based game..• Web games: This segment was expected to hit over US$1 billion in 2013, from US$800 million last year.• More than 60% of China’s online games revenues comes from MMOGsChallenges• Difficult to enter• Aging populating• Cutthroat competition