OGDC2012 Operating Vietnamese Games In China_Mr.Liu C Christopher

Operating VietnameseGames in ChinaChris LiuHead of China Department

China Market

Contents:1.The China Market2.Platforms in China: Why we chose Tencent3.Data Analysis: Boring but Essential4.Localization: VIP, Popups, and Gifts5.Lessons Learned

US$9.2 billion

Quick Points• 20-35% Growth, internet penetration ~33%• Micro-client games: less than 50MB, compared to more than 1GB for a typical client-based game.• Web games: This segment was expected to hit over US$1 billion in 2013, from US$800 million last year.• More than 60% of China’s online games revenues comes from MMOGsChallenges• Difficult to enter• Aging populating• Cut-throat competition

PlatformsSocial Game• Tencent Qzone: 500million• Sina Weibo Games: 60 million• Renren: 150 million• Kaixin:130 millionWeb-game• Duowan, 4399,3366,17173

We chose Tencent Qzone

Data AnalysisNew VIP and paying rate New Install paying rate 1-30 day churn rate

Localization-User Interface

• Fertilizer pricing• New Pet design

VIP, Pop-ups & Gifts• Daily Sign-in• Online gift• VIP by level

Important lessonsSuper Fish foodChinagame: Pay (0.5RMB) MyFish: NoneBreed fishChinagame Normal: pay Special: payMyFish- Normal: free Warrior: payExtend Fish LifeChinagame : 4 RMBMyFish: Fish lives foreverSuper Fish Food/ BananaChinagame : 0.5 RMB for 12 hoursSky Garden: 0.2 RMB for 72 hours

Marketing• Baidu Web Union• Tencent GDT

6 Points to get you started• Pricing• User Interface• Functions: Popups, marriage, gifts, help friend pay• Local Culture• Data Analysis• VIP

Quick Points• 20-35% Growth, internet penetration ~33%• Micro-client games: less than 50MB, compared to more than 1GB for a typical client-based game..• Web games: This segment was expected to hit over US$1 billion in 2013, from US$800 million last year.• More than 60% of China’s online games revenues comes from MMOGsChallenges• Difficult to enter• Aging populating• Cutthroat competition

http://vietgamedev.net	267
http://diendan.gamelandvn.com	51

OGDC2012 Operating Vietnamese Games In China_Mr.Liu C Christopher

by Buff Nguyen on Jul 24, 2012

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