Social Media - What's In It For Me

Social Networking: Hot Yes - New NO

You’ve been doing it most of your life

so have your great grandparents

Ever asked for or given advice

“ Can you recommend a __”

Dentist, Lawyer, Movie, Restaurant, etc.

It’s a conversation - not a broadcast

Unlike traditional media or standard web

Web 1 vs Web 2+

Social Networking: More Than Facebook and MySpace craigslist

Social networking isn’t new, the tools are

Many ways to share, collaborate, interact

Not just the usual suspects,

Reviewing and shopping - Amazon

Gabbing and gawking - YouTube

Rating and commenting - StumbleUpon

Use PC, web app or mobile phone but

No Technical Skills Required:

don’t be intimidated.

social networks are growing - can you ignore them? Facebook 200 million users worldwide by 4/09 (70% out of US) MySpace 120 million - largest in US

Smaller networks are growing too Twitter had 9.8 million unique visitors worldwide in 2/09 LinkedIn means business

whom do you want to reach? 5% * 60 million = 3 million 55-65 in US

Who uses social networks? Older users and women catching up: Over “60% of Boomers are avid consumers of social media.” J. Owyang, Forrester Research (2/09)

200 million users, 40 languages, 70% outside US

Not just for students or “youth”

Has many ways to interact and contribute

Well suited for “groups”

Neat abilities with add-on services and badges.

Search for people, groups, events.

Let’s you post and read short notes

Can access via text message (on any phone)

# Hash tags for swarm conversations.

Use/Value depends on who is in network

Follow content ~ search.twitter.com

Social Media - What's In It For Me

1 comments

Notes on slide 1

6 Favorites & 1 Group