Mktg Observations

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Mktg Observations

  1. 1. Email Newsletter - Where Is It?<br /><ul><li>Why should one sign up?
  2. 2. What’s in it for subscribers?
  3. 3. After signing up, one hears Nothing
  4. 4. Archives of past newsletters interest readers and Search Engines. They should be available.</li></li></ul><li>Email Marketing: Think About The Default Inbox<br />Consider testing, plain text and other formats…<br />
  5. 5. SEO: Search for “FSPro” and you get:<br />
  6. 6. Web Site<br />Need More Content/Keywords to make it easier to find<br />Site Performance Sluggish<br />Not all links work<br />Which URL?<br />infomap.com<br />Infomap.ca<br />Informationmapping.com<br />
  7. 7. Increase visitor Engagement and time on sites with<br />Blog<br />Forums<br />Customer Reviews<br />Facebook<br />Who are we talking to <br />LinkedIn – Don’t be shy<br />Twitter – need more than sales pitches<br />
  8. 8. Tell ‘em and Sell ‘em<br />Demos<br />Don’t always come up<br />Should have sound<br />Webinars should be archived and available<br />Nothing happens when you click on demo link<br />
  9. 9. Twitter<br />Where are the followers?<br />Tweets need to be more than sales pitch<br />
  10. 10. Facebook – No conversation without content<br />
  11. 11. Advertising<br />How to we spread the word to prospects who don’t know us?<br />Where are the<br />PPC<br />Display/Banner<br />Affiliate<br />

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