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Mktg Observations
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Mktg Observations

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Published in: Technology, Design

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Transcript

  • 1. Email Newsletter - Where Is It?
    • Why should one sign up?
    • 2. What’s in it for subscribers?
    • 3. After signing up, one hears Nothing
    • 4. Archives of past newsletters interest readers and Search Engines. They should be available.
  • Email Marketing: Think About The Default Inbox
    Consider testing, plain text and other formats…
  • 5. SEO: Search for “FSPro” and you get:
  • 6. Web Site
    Need More Content/Keywords to make it easier to find
    Site Performance Sluggish
    Not all links work
    Which URL?
    infomap.com
    Infomap.ca
    Informationmapping.com
  • 7. Increase visitor Engagement and time on sites with
    Blog
    Forums
    Customer Reviews
    Facebook
    Who are we talking to
    LinkedIn – Don’t be shy
    Twitter – need more than sales pitches
  • 8. Tell ‘em and Sell ‘em
    Demos
    Don’t always come up
    Should have sound
    Webinars should be archived and available
    Nothing happens when you click on demo link
  • 9. Twitter
    Where are the followers?
    Tweets need to be more than sales pitch
  • 10. Facebook – No conversation without content
  • 11. Advertising
    How to we spread the word to prospects who don’t know us?
    Where are the
    PPC
    Display/Banner
    Affiliate