How can Twitter be part of your commications plan

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A brief intro to Twitter and how you might use it to promote your organization or cause.

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  • How can Twitter be part of your commications plan

    1. 1. Social Media: Help For The Helpless Clueless  and april 2009 peter buechler 1
    2. 2. Social Networking: More Than Facebook and MySpace craigslist april 2009 peter buechler 2
    3. 3. Fishing Where The Fish Are 9.3 million Where can you engage an audience? april 2009 peter buechler 3
    4. 4. Text Messaging on Steroids Let’s you post and read short notes Access via text message (on any phone) One To Many Communication Follow content ~ search.twitter.com april 2009 peter buechler 4
    5. 5. Most popular among working age adults Age Group Unique Audience Composition % 2 -17 250,000 3.6 18 - 24 ** ** 25 - 34 1,379,000 19.6 35 - 49 2,935,000 41.7 55+ 1,165,000 16.6 65+ 477,000 6.8 source: Nielsen NetView, 2/09, US, Home and Work ** Insufficient data in this age range april 2009 peter buechler 5
    6. 6. Many Social Networks Ask “What Are You Doing” Twitter Means: What do you care about? K.I.S.S. april 2009 peter buechler 6
    7. 7. It’s About Whom You Follow april 2009 peter buechler 7
    8. 8. Growing Your Brand april 2009 peter buechler 8
    9. 9. Taking The Pulse april 2009 peter buechler 9
    10. 10. How to get started: All you need is a computer or phone Don’t worry if at first you don’t get it Visit, read, listen, comment or respond Create a persona (or more) You do have something to contribute Invite friends, peers, prospects, suspects april 2009 peter buechler 10
    11. 11. Reach Out twitter.com/4ourth marketingGuy2.blogspot.com linkedin.com/in/peterbuechler peter buechler - The Threshold Group april 2009 peter buechler 11

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