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Developing engaging content for social media
Developing engaging content for social media
Developing engaging content for social media
Developing engaging content for social media
Developing engaging content for social media
Developing engaging content for social media
Developing engaging content for social media
Developing engaging content for social media
Developing engaging content for social media
Developing engaging content for social media
Developing engaging content for social media
Developing engaging content for social media
Developing engaging content for social media
Developing engaging content for social media
Developing engaging content for social media
Developing engaging content for social media
Developing engaging content for social media
Developing engaging content for social media
Developing engaging content for social media
Developing engaging content for social media
Developing engaging content for social media
Developing engaging content for social media
Developing engaging content for social media
Developing engaging content for social media
Developing engaging content for social media
Developing engaging content for social media
Developing engaging content for social media
Developing engaging content for social media
Developing engaging content for social media
Developing engaging content for social media
Developing engaging content for social media
Developing engaging content for social media
Developing engaging content for social media
Developing engaging content for social media
Developing engaging content for social media
Developing engaging content for social media
Developing engaging content for social media
Developing engaging content for social media
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Developing engaging content for social media

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This is a presentation I made at a seminar during the recent Ghana Fashion Design Week. I spoke to fashion designers and fashion business people and enthusiasts about how to create engaging content to …

This is a presentation I made at a seminar during the recent Ghana Fashion Design Week. I spoke to fashion designers and fashion business people and enthusiasts about how to create engaging content to promote their businesses on social media and online.

Published in: Social Media, Technology, Business
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Transcript

  • 1. dEVeLopInG EnGagiNG cONTent 4 Joseph Budu [Training Consultant] eScripts Solutions Presented @Ghana Fashion Design Week | 12 October 2013
  • 2. 2
  • 3. My Task Engaging Content 3
  • 4. Stuff to do… Social Media & Content 4 Engaging Content Tools & DIY
  • 5. Start work Social Media & Content 5 Engaging Content Tools & DIY
  • 6. Social Media 101 …a set of Internet applications 6
  • 7. Social Media… …enable users to 1. communicate 2. create 3. share 4. consume 5. interact with… 7
  • 8. Content 8
  • 9. Stats Flash (USA) Socialbaker.com 9
  • 10. Stats Flash (Nigeria) Socialbaker.com 10
  • 11. Stats Flash (Ghana) Socialbaker.com 11
  • 12. Top 10 websites Ghana Stats Flash alexa.com 12 1. Google.com 2. Facebook.com 3. Google.com.gh 4. Youtube 5. Yahoo.com 6. Ghanaweb.com 7. Myjoyonline.com 8. Blogspot.com 9. Wikipedia 10.Linkedin.com Nigeria 1. Google.com 2. Google.com.ng 3. Facebook.com 4. Yahoo.com 5. Youtube.com 6. Blogspot.com 7. Twitter.com 8. Nairaland 9. LinkedIn 10.Wikipedia
  • 13. If… 13 …then
  • 14. AVISO! Consuming content is like finding the HEAD of the red thread ------------------- J. Budu 14
  • 15. Stuff to do Social Media & Content 15 Engaging Content Tools & DIY
  • 16. Top 5 Fashion Designers 16
  • 17. Content Behavior 17
  • 18. Content Behavior 18
  • 19. Content Behavior 19
  • 20. What is EC? 20 audience consumers customers
  • 21. How do we create Engaging Content? What 1. Content objectives 2. Community expectations 3. Topics to cover Why 1. 2. 21 Use a platform Link between content and community goals
  • 22. How do we create Engaging Content? Who 1. Content producer 2. Content maintainer 3. Content monitor & ‘interactionist’ How 1. 22 Value-addition 2. Message delivery e.g. tone
  • 23. How do we create Engaging Content? Where 1. Content access 2. Content ‘storage’ Which 1. 23 Formats e.g. text, video, photo, sound
  • 24. How do we create Engaging Content? When 1. Content publication 2. Content updates McGuigan (2012) 24
  • 25. Stuff to do Social Media & Content 25 Engaging Content Tools & DIY
  • 26. Tools 26
  • 27. Skills 27
  • 28. stitch 28
  • 29. early birds? 29
  • 30. early birds? 30
  • 31. second mouse! 31
  • 32. YES, you can! 1. Start small 2. Seek customer interest 3. Share useful information 4. Use Statistics 5. Stall for feedback 32
  • 33. E.G. 33 • Fashion Tips • Weather • Events • Medici Effect
  • 34. A stitch in time… Start Share Seek Stall Stats 34 + =
  • 35. What’s Next? Social Media & Content 35 Engaging Content Tools & DIY
  • 36. Declarations 1. 2. 3. 4. 5. 36 Identify objective Start creating Start sharing Allow time See growth
  • 37. 37 Many Thanks Thanks Thanks Thanks Thanks Thanks Thanks Thanks Many Thanks Thanks Thanks Thanks Thanks Thanks Thanks Thanks
  • 38. Questions Joseph Budu budujoseph@gmail.com buduson.wordpress.com 38

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