dEVeLopInG EnGagiNG
cONTent 4
Joseph Budu
[Training Consultant]

eScripts Solutions

Presented @Ghana Fashion Design Week ...
2
My Task

Engaging Content

3
Stuff to do…

Social Media
& Content
4

Engaging
Content

Tools & DIY
Start work

Social Media
& Content
5

Engaging
Content

Tools & DIY
Social Media 101

…a set of Internet
applications

6
Social Media…
…enable users to
1. communicate
2. create
3. share
4. consume
5. interact with…
7
Content

8
Stats Flash
(USA)
Socialbaker.com

9
Stats Flash
(Nigeria)
Socialbaker.com

10
Stats Flash
(Ghana)
Socialbaker.com

11
Top 10 websites
Ghana

Stats Flash
alexa.com

12

1. Google.com
2. Facebook.com
3. Google.com.gh
4. Youtube
5. Yahoo.com
6...
If…

13

…then
AVISO!
Consuming content is
like finding the
HEAD of the
red thread
-------------------

J. Budu

14
Stuff to do

Social Media
& Content
15

Engaging
Content

Tools & DIY
Top 5 Fashion Designers

16
Content Behavior

17
Content Behavior

18
Content Behavior

19
What is EC?

20

audience
consumers
customers
How do we create Engaging Content?

What
1.

Content objectives

2.

Community expectations

3.

Topics to cover

Why
1.
2...
How do we create Engaging Content?

Who
1.

Content producer

2.

Content maintainer

3.

Content monitor
& ‘interactionis...
How do we create Engaging Content?

Where
1.

Content access

2.

Content ‘storage’

Which
1.
23

Formats
e.g. text, video...
How do we create Engaging Content?

When
1.

Content publication

2.

Content updates
McGuigan (2012)

24
Stuff to do

Social Media
& Content
25

Engaging
Content

Tools & DIY
Tools

26
Skills

27
stitch

28
early birds?

29
early birds?

30
second mouse!

31
YES, you can!
1. Start small
2. Seek customer interest
3. Share useful information

4. Use Statistics
5. Stall for feedbac...
E.G.

33

• Fashion Tips
• Weather
• Events
• Medici Effect
A stitch in time…
Start
Share
Seek
Stall
Stats
34

+

=
What’s Next?

Social Media
& Content
35

Engaging
Content

Tools & DIY
Declarations
1.
2.
3.
4.
5.
36

Identify objective
Start creating
Start sharing
Allow time
See growth
37

Many
Thanks
Thanks
Thanks
Thanks
Thanks
Thanks
Thanks
Thanks

Many
Thanks
Thanks
Thanks
Thanks
Thanks
Thanks
Thanks
Th...
Questions

Joseph Budu
budujoseph@gmail.com
buduson.wordpress.com

38
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Developing engaging content for social media

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This is a presentation I made at a seminar during the recent Ghana Fashion Design Week. I spoke to fashion designers and fashion business people and enthusiasts about how to create engaging content to promote their businesses on social media and online.

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Developing engaging content for social media

  1. 1. dEVeLopInG EnGagiNG cONTent 4 Joseph Budu [Training Consultant] eScripts Solutions Presented @Ghana Fashion Design Week | 12 October 2013
  2. 2. 2
  3. 3. My Task Engaging Content 3
  4. 4. Stuff to do… Social Media & Content 4 Engaging Content Tools & DIY
  5. 5. Start work Social Media & Content 5 Engaging Content Tools & DIY
  6. 6. Social Media 101 …a set of Internet applications 6
  7. 7. Social Media… …enable users to 1. communicate 2. create 3. share 4. consume 5. interact with… 7
  8. 8. Content 8
  9. 9. Stats Flash (USA) Socialbaker.com 9
  10. 10. Stats Flash (Nigeria) Socialbaker.com 10
  11. 11. Stats Flash (Ghana) Socialbaker.com 11
  12. 12. Top 10 websites Ghana Stats Flash alexa.com 12 1. Google.com 2. Facebook.com 3. Google.com.gh 4. Youtube 5. Yahoo.com 6. Ghanaweb.com 7. Myjoyonline.com 8. Blogspot.com 9. Wikipedia 10.Linkedin.com Nigeria 1. Google.com 2. Google.com.ng 3. Facebook.com 4. Yahoo.com 5. Youtube.com 6. Blogspot.com 7. Twitter.com 8. Nairaland 9. LinkedIn 10.Wikipedia
  13. 13. If… 13 …then
  14. 14. AVISO! Consuming content is like finding the HEAD of the red thread ------------------- J. Budu 14
  15. 15. Stuff to do Social Media & Content 15 Engaging Content Tools & DIY
  16. 16. Top 5 Fashion Designers 16
  17. 17. Content Behavior 17
  18. 18. Content Behavior 18
  19. 19. Content Behavior 19
  20. 20. What is EC? 20 audience consumers customers
  21. 21. How do we create Engaging Content? What 1. Content objectives 2. Community expectations 3. Topics to cover Why 1. 2. 21 Use a platform Link between content and community goals
  22. 22. How do we create Engaging Content? Who 1. Content producer 2. Content maintainer 3. Content monitor & ‘interactionist’ How 1. 22 Value-addition 2. Message delivery e.g. tone
  23. 23. How do we create Engaging Content? Where 1. Content access 2. Content ‘storage’ Which 1. 23 Formats e.g. text, video, photo, sound
  24. 24. How do we create Engaging Content? When 1. Content publication 2. Content updates McGuigan (2012) 24
  25. 25. Stuff to do Social Media & Content 25 Engaging Content Tools & DIY
  26. 26. Tools 26
  27. 27. Skills 27
  28. 28. stitch 28
  29. 29. early birds? 29
  30. 30. early birds? 30
  31. 31. second mouse! 31
  32. 32. YES, you can! 1. Start small 2. Seek customer interest 3. Share useful information 4. Use Statistics 5. Stall for feedback 32
  33. 33. E.G. 33 • Fashion Tips • Weather • Events • Medici Effect
  34. 34. A stitch in time… Start Share Seek Stall Stats 34 + =
  35. 35. What’s Next? Social Media & Content 35 Engaging Content Tools & DIY
  36. 36. Declarations 1. 2. 3. 4. 5. 36 Identify objective Start creating Start sharing Allow time See growth
  37. 37. 37 Many Thanks Thanks Thanks Thanks Thanks Thanks Thanks Thanks Many Thanks Thanks Thanks Thanks Thanks Thanks Thanks Thanks
  38. 38. Questions Joseph Budu budujoseph@gmail.com buduson.wordpress.com 38

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