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INTERNET TRADE TOOLS
 

INTERNET TRADE TOOLS

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    INTERNET TRADE TOOLS INTERNET TRADE TOOLS Presentation Transcript

    • Tips, Tricks andTechnological Tools of the Trade PRESENTED BY www.budnetdesign.com A global internship program from BUDNET
    • Tips, Tricks and Technological Tools of the Trade Overview of Web Technologies Static site tools Content management tools Online media monitoring Public relations software Time tracking software HTML newsletters Online survey tools Instant messaging Blogging tools RSS news aggregators
    • Tips, Tricks and Technological Tools of the Trade Static Site Tools HTML – hand coding using a text editor Microsoft FrontPage Macromedia Dreamweaver Adobe GoLive
    • Tips, Tricks and Technological Tools of the Trade Microsoft FrontPage 2003 Inexpensive ($147-$204) Easy to use Many templates www.microsoft.com/frontpage/
    • Tips, Tricks and Technological Tools of the Trade Macromedia Dreamweaver MX 2004 More Expensive ($341-$477) Very powerful Overkill for casual users. www.macromedia.com
    • Tips, Tricks and Technological Tools of the Trade Adobe GoLive CS More expensive ($377-$398) Powerful Not as popular in the industry as Dreamweaver Popular with people who use Adobe products www.adobe.com Spinnaker, llc Web Design & Hosting
    • Tips, Tricks and Technological Tools of the Trade Content Management Separate content from presentation Browser-based updates Word-processor interfaces in your Web browser to update your content Many systems to choose from or build your own
    • Tips, Tricks and Technological Tools of the Trade Content Management Questions Will multiple users contribute to the site? Will the content change frequently? Will non-technical users contribute to the website? Will content be repurposed on multiple sites?
    • Tips, Tricks and Technological Tools of the Trade Macromedia Contribute 2 Easy site updates Mac and Windows compatible $137 per user
    • Tips, Tricks and Technological Tools of the Trade Zope Open Source (free) Fairly well documented for open source Large developer community Written in Python, supported on several platforms, integrates with several databases
    • Tips, Tricks and Technological Tools of the Trade Midgard Open Source (free) Utilizes Apache, PHP and MySQL www.midgard-project.org
    • Tips, Tricks and Technological Tools of the Trade Clickability Enterprise content management Starts at $50,000/year www.clickability.com
    • Tips, Tricks and Technological Tools of the Trade Vingette & Interwoven High-end enterprise solutions Expensive www.vignette.com www.interwoven.com
    • Tips, Tricks and Technological Tools of the Trade Build Your Own Using Server Side Scripting ASP – Microsoft Active Server Pages JSP – Java Server Pages PHP – PHP: Hypertext Preprocessor CGI – Perl Python Coldfusion – Macromedia
    • Tips, Tricks and Technological Tools of the Trade Content Management and Hosting Considerations Special security needs (HIPAA) Location of users/visitors Unix/Windows Legacy system integration Type and format of content Redundancy requirements System administrator Spinnaker, llc Web Design & Hosting
    • Tips, Tricks and Technological Tools of the TradeOnline Media Monitoring Tools Bacon’s (www.bacons.com) BurrellesLuce (www. burrellesluce.com/) Clip Genius (www.clipgenius.com) Custom Scoop (www.customscoop.com) CyberAlert (www.cyberalert.com) eWatch (www.ewatch.com) PR InSite (www.prinsite.com) WebClipping.com (www.webclipping.com)
    • Tips, Tricks and Technological Tools of the Trade Media Relations Tools Media Map (www.mediamap.com) PR InSite (www.prinsite.com) Vocus (www.vocus.com)
    • Internet Tools Time Tracking Software Billing Tracker - $39-$89 (www.billingtracker.com) TimeFox - $35 per month, $5 per additional user (www.functionfox.com) TimeSlice - $49 (www.timeslice.us)
    • Tips, Tricks and Technological Tools of the Trade HTML Newsletters Constant Contact - free to $150 per month (www.constantcontact.com) Xpedite - variable pricing (info.xpedite.com) 1-2-All Broadcast Email (www.activecampaign.com/12all/) Spinnaker, llc Web Design & Hosting
    • Internet Tools Online Survey Tools Survey Monkey - $19.95 per month, also a free version (www.surveymonkey.com) Zoomerang - $599 per year, nonprofit version for $350 or $99 or 90 days, also a free version (www.zoomerang.com)
    • Internet Tools Instant Messaging Tools Use one piece of software to interact with AIM, MSN, Yahoo! and ICQ. Trillan Pro - free for basic, $25 for pro (www.ceruleanstudios.com) Meca (www.meca.com) GAIM - free (gaim.sourceforge.net)
    • Tips, Tricks and Technological Tools of the Trade Blogging Blogger - free and professional versions available (www.blogger.com) TypePad - $4.95 to $14.95 per month (www.typepad.com) Movable Type - $199.95 for corporate; developer’s tool (www.movabletype.org)
    • Tips, Tricks and Technological Tools of the Trade RSS News Aggregators News Gator - $29, for Microsoft Outlook (www.newsgator.com) FeedDemon - $29.95 (www.feeddemon.com) Feedburner (www.feedburner.com) Syndic8 (www.syndic8.com)
    • Tips, Tricks and Technological Tools of the Trade“The future is here. Its just not widelydistributed yet.”- William Gibson, author
    • Tips, Tricks and Technological Tools of the TradeEye Halve a Spelling Checker“I have a spelling checkerIt came with my PC;It plainly marks four my revueMistakes I cannot sea.Ive run this poem threw it,Im sure your pleased too no,Its letter perfect in its weigh,My checker tolled me sew."-Author Unknown
    • Tips, Tricks and Technological Tools of the Trade Contact information: www.budnetdesign.com BUDNET