An Intro e-Commerce & e-Marketing

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An Intro e-Commerce & e-Marketing

  1. 1. Prepared by Budi Ramadhanus 28 July 2011
  2. 2. The Four Focusesto Running a Business • Financially driven • Product driven • Sales driven • Market driven
  3. 3. • 1. Attraction 4. Authority • Get their attention • Credibility • Speak their language • What have you accomplished • Their issues and problems• 2. Value • Explain how you can assist 5. Relationship • Stay in touch• 3. Uniqueness • Differentiation • Send valuable information • Distinguish your product or service
  4. 4. • Marketing is in all functions• Marketing can’t stand alone• The most critical partnership• Working together toward success• Three steps to greater success
  5. 5. Marketing:• A comprehensive process that involves every aspect of a business from designing its products, setting the pricing strategy to analysing sales statistics and collecting customer feedback.E-Marketing:• Refers to using technology such as the internet, website and email, sms, including its wide variety of options and tools to conduct your marketing activities and achieve your marketing objectives.
  6. 6. The objectives of marketing are to:• get the right product• promoted in the right way• sold at the right price• distributed at the right place• profitably
  7. 7. • Affiliate Program• Search Engine Optimization• Email Campaigns• Banner Exchange• Business Website• Mobile Phone Marketing
  8. 8. Technology-enabledtransactions and technology- DISTRIBUTORS Internet/Intranet/Extranet CUSTOMERS Manufacturingmediated exchanges of digitized and Productioninformation between parties R&D and Engineering Finance and Management(individuals or organizations) as Inward Focused Core Business Process andwell as the electronically based Applicationsintra-organizational or inter- Marketing Procurement Advertising Distribution Sales Supply Chain Customer Care Logisticsorganizational activities that SUPPLIERS PARTNERSfacilitate such exchanges
  9. 9. Scope of e-commerce:1. Exchange of digitized information2. Technology-enabled transactions3. Technology-mediated relationships4. Intra- & inter-organizational activities
  10. 10. OPERATIONAL BREAKTHROUGH EXCELLENCE STRATEGIES • Reengineering • Market Creation • Leveraging Strength • New Business Model • Efficiency Focused • Shift Industry Dynamics • High Risk • High RiskBusinessCriticality NEW RATIONAL FUNDAMENTALS EXPERIMENTATION • Cost Savings • New Market Segments • Webification • Business Model Shift • Experience Building • New Revenue Source • Low Risk • Low/Moderate Risk Practice Innovation
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