An Intro e-Commerce & e-Marketing
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An Intro e-Commerce & e-Marketing

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An Intro e-Commerce & e-Marketing An Intro e-Commerce & e-Marketing Presentation Transcript

  • Prepared by Budi Ramadhanus 28 July 2011
  • The Four Focusesto Running a Business • Financially driven • Product driven • Sales driven • Market driven
  • • 1. Attraction 4. Authority • Get their attention • Credibility • Speak their language • What have you accomplished • Their issues and problems• 2. Value • Explain how you can assist 5. Relationship • Stay in touch• 3. Uniqueness • Differentiation • Send valuable information • Distinguish your product or service
  • • Marketing is in all functions• Marketing can’t stand alone• The most critical partnership• Working together toward success• Three steps to greater success
  • Marketing:• A comprehensive process that involves every aspect of a business from designing its products, setting the pricing strategy to analysing sales statistics and collecting customer feedback.E-Marketing:• Refers to using technology such as the internet, website and email, sms, including its wide variety of options and tools to conduct your marketing activities and achieve your marketing objectives.
  • The objectives of marketing are to:• get the right product• promoted in the right way• sold at the right price• distributed at the right place• profitably
  • • Affiliate Program• Search Engine Optimization• Email Campaigns• Banner Exchange• Business Website• Mobile Phone Marketing
  • Technology-enabledtransactions and technology- DISTRIBUTORS Internet/Intranet/Extranet CUSTOMERS Manufacturingmediated exchanges of digitized and Productioninformation between parties R&D and Engineering Finance and Management(individuals or organizations) as Inward Focused Core Business Process andwell as the electronically based Applicationsintra-organizational or inter- Marketing Procurement Advertising Distribution Sales Supply Chain Customer Care Logisticsorganizational activities that SUPPLIERS PARTNERSfacilitate such exchanges
  • Scope of e-commerce:1. Exchange of digitized information2. Technology-enabled transactions3. Technology-mediated relationships4. Intra- & inter-organizational activities
  • OPERATIONAL BREAKTHROUGH EXCELLENCE STRATEGIES • Reengineering • Market Creation • Leveraging Strength • New Business Model • Efficiency Focused • Shift Industry Dynamics • High Risk • High RiskBusinessCriticality NEW RATIONAL FUNDAMENTALS EXPERIMENTATION • Cost Savings • New Market Segments • Webification • Business Model Shift • Experience Building • New Revenue Source • Low Risk • Low/Moderate Risk Practice Innovation
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