Creativity and Innovation

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Outline of my talk at School of Business and Management (SBM), ITB, 2012

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Creativity and Innovation

  1. 1. Creativity & Innovation Budi Rahardjo SBM ITB, 6 November 2012
  2. 2. Definition
  3. 3. Creativity is the process ofgenerating something new
  4. 4. Sir  Ken  Robinson  on  Crea%vity  The  process  of  having  original  ideas  that  have  value    “Crea%vity  now  is  as  important  in  educa%on  as  literacy,  and  we  should  treat  it  with  the  same  status.”   h9p://www.ted.com/talks/ ken_robinson_says_schools_kill_creaBvity.html  
  5. 5. Innovation - in·no·va·tion/ˌinəˈvāSHən/•  Practical application of creativity into something that has an impact•  Innovation is the process that transforms ideas into commercial value•  The process by which an idea or invention is translated into a good or service for which people will pay, or something that results from this process.
  6. 6. Creativity is cheap
  7. 7. Creativity isproblematic
  8. 8. How to get brilliant ideas[no idea, can be taught, blog as a media]
  9. 9. How To Get ideas
  10. 10. Everything that can be invented, has been inventedCharles H. Duell, Commissioner, U.S. patent office, 1899
  11. 11. ideas have their own lives [all you have to do is to catch them]
  12. 12. Good artists copy,great artists steal [picasso]
  13. 13. Success bringsmore problems pressure to produce better creations – stress, suicide, etc. see also Elizabeth Gilbert’s TED presentation, “Your Elusive Creative Genius”http://www.ted.com/talks/elizabeth_gilbert_on_genius.html
  14. 14. Still wantto be creative?

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