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                    <span style="font-size:14px;">The Big Idea - Philadelphia's Creative Economy</span><br/>
                    From: <a href="http://www.slideshare.net/budesigns/">budesigns</a>, 5 months ago<br /><br />
                    <div style="width:425px;text-align:left" id="__ss_315722"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/budesigns/the-big-idea-philadelphias-creative-economy?src=embed" title="The Big Idea - Philadelphia's Creative Economy">The Big Idea - Philadelphia's Creative Economy</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slideshare.net/swf/ssplayer2.swf?doc=the-big-idea-philadelphias-creative-economy-1206046776921370-3&stripped_title=the-big-idea-philadelphias-creative-economy" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slideshare.net/swf/ssplayer2.swf?doc=the-big-idea-philadelphias-creative-economy-1206046776921370-3&stripped_title=the-big-idea-philadelphias-creative-economy" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View SlideShare <a style="text-decoration:underline;" href="http://www.slideshare.net/budesigns/the-big-idea-philadelphias-creative-economy?src=embed" title="View The Big Idea - Philadelphia's Creative Economy on SlideShare">presentation</a> or <a style="text-decoration:underline;" href="http://www.slideshare.net/upload?src=embed">Upload</a> your own. (tags: <a style="text-decoration:underline;" href="http://slideshare.net/tag/creativity">creativity</a> <a style="text-decoration:underline;" href="http://slideshare.net/tag/marketing">marketing</a>)</div></div><br /><br />
                    Marketing Proposal for Creative Economy initiative in Philadelphia. Presented in 2005, as a finalist in Innovation Philadelphia's "Make the Campaign" competition.<br /><br />
                    <a href="http://www.slideshare.net/budesigns/the-big-idea-philadelphias-creative-economy">SlideShare Link</a>
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The Big Idea - Philadelphia's Creative Economy

From budesigns, 5 months ago

Marketing Proposal for Creative Economy initiative in Philadelphia more

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Slide 1: The Big Idea

Slide 3: “ … brand the City of Philadelphia … as an international center of arts, business, and technology. — Economic Development Blueprint for a Greater Philadelphia March 23, 2005

Slide 4: Attract & Retain

Slide 5: Who, What, Where, When & How?

Slide 6: Who? Creative workforce Education community

Slide 7: What? “Come and get it!”

Slide 8: Where, When? print advertising targeted direct mail airport and outdoor online presence pr/media strategy

Slide 9: How? …

Slide 13: alternate concepts

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