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The Big Idea
 
…  brand the City of Philadelphia … as an international center of arts, business, and technology. “  — Economic Developmen...
<ul><li>Attract & Retain </li></ul>
Who, What, Where, When & How?
Who? <ul><li>Creative workforce </li></ul><ul><li>Education community </li></ul>
What? <ul><li>“ Come and get it!” </li></ul>
Where, When? <ul><li>print advertising </li></ul><ul><li>targeted direct mail </li></ul><ul><li>airport and outdoor </li><...
How? …
 
 
 
alternate concepts
 
 
 
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The Big Idea - Philadelphia's Creative Economy

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Marketing Proposal for Creative Economy initiative in Philadelphia. Presented in 2005, as a finalist in Innovation Philadelphia's "Make the Campaign" competition.

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  • Transcript of "The Big Idea - Philadelphia's Creative Economy"

    1. 1. The Big Idea
    2. 3. … brand the City of Philadelphia … as an international center of arts, business, and technology. “ — Economic Development Blueprint for a Greater Philadelphia March 23, 2005
    3. 4. <ul><li>Attract & Retain </li></ul>
    4. 5. Who, What, Where, When & How?
    5. 6. Who? <ul><li>Creative workforce </li></ul><ul><li>Education community </li></ul>
    6. 7. What? <ul><li>“ Come and get it!” </li></ul>
    7. 8. Where, When? <ul><li>print advertising </li></ul><ul><li>targeted direct mail </li></ul><ul><li>airport and outdoor </li></ul><ul><li>online presence </li></ul><ul><li>pr/media strategy </li></ul>
    8. 9. How? …
    9. 13. alternate concepts
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