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Innovation Equations

From budesigns, 6 months ago

Some of my notes from Guy Kawasaki's talk on The Art of Innovative more

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Slide 1:Guy Kawasaki’s Art of Innovative Solutions Presentation (minus Guy Kawasaki, divided by 5 Gin & Tonics, plus 1 Day of Reflection, minus some aggressive editing, times a quite nicely laid out design if I do say so myself ;) = Innovation Equations = a snappy little slideshow by budesigns

Slide 2:On presenting Great + Short > Suck + Long (Guy did run a bit long, but I don't think anyone cared, and he certainly didn't suck.)

Slide 3:How to own market share Smaller niche = Greater chance of dominance (Guy is the best 53 year old Hawaiian hockey player in Northern California)

Slide 4:Have a purpose Make Meaning > Make Money Find your core value proposition. Mantra > Mission Statement Mantras: Target = Democratize Design Guy = Empower Entrepreneurs

Slide 5:On mission statements Offsite at expensive resort + facilita