Innovation Equations Guy Kawasaki’s Art of Innovative Solutions Presentation (minus Guy Kawasaki, divided by 5 Gin & Tonics, plus 1 Day of Reflection, minus some aggressive editing, times a quite nicely laid out design if I do say so myself ;) = = a snappy little slideshow by budesigns

On presenting Great + Short > Suck + Long (Guy did run a bit long, but I don't think anyone cared, and he certainly didn't suck.)

Great + Short

> Suck + Long

(Guy did run a bit long, but I don't think

anyone cared, and he certainly didn't suck.)

How to own market share Smaller niche = Greater chance of dominance (Guy is the best 53 year old Hawaiian hockey player in Northern California)

Smaller niche = Greater chance of dominance

(Guy is the best 53 year old Hawaiian hockey player in Northern California)

Have a purpose Make Meaning > Make Money Find your core value proposition. Mantra > Mission Statement Mantras: Target = Democratize Design Guy = Empower Entrepreneurs

Make Meaning

> Make Money

Find your core value proposition. Mantra > Mission Statement

Mantras:

Target = Democratize Design Guy = Empower Entrepreneurs

On mission statements Offsite at expensive resort + facilitator (lamaze Instructor named Moonbeam) + empty buzzwords (paradigms, partnerships, leadership, innovation) = Mission Statement

Offsite at expensive resort + facilitator (lamaze Instructor named Moonbeam) + empty buzzwords

(paradigms, partnerships, leadership, innovation) = Mission Statement

Don't be afraid to polarize Some people hate your product > nobody cares

Some people hate your product > nobody cares

Jump the curve Bigger + better < game changing Don’t just improve on something that already exists. Do something entirely different.

Bigger + better < game changing

Don’t just improve on something that already exists. Do something entirely different.

Observed trends Rich + famous ≠ smart Rich + famous = lucky

Rich + famous ≠ smart

Rich + famous = lucky

How to pitch 10 slides + 20 minutes + 30 pt minimum font size (or the age of your oldest audience member ÷ 2)

10 slides + 20 minutes + 30 pt minimum font size

(or the age of your oldest audience member ÷ 2)

On the existence of a higher power Continued success of Apple = proof of God (proof of the devil is found in other operating systems)

Continued success of Apple = proof of God

(proof of the devil is found in other operating systems)

Timing Bad time to launch a company you believe in = [null] Good time to launch a company you don't believe in = [null]

Bad time to launch a company you believe in = [null]

Good time to launch a company you don't believe in = [null]

On hindsight A couple billion here, a couple billion there... adds up. (if you are ever offered the chance to interview for the CEO position at Yahoo in the 1990s… take it!)

A couple billion here,

a couple billion there...

adds up.

(if you are ever offered the chance to interview for the CEO position at Yahoo in the 1990s… take it!)

Thanks -> Guy Kawasaki + Network Solutions + Sonoma + Twitter + Charlotte Business Journal + Everybody

Thanks

-> Guy Kawasaki

+ Network Solutions

+ Sonoma

+ Twitter

+ Charlotte Business Journal

+ Everybody