Innovation Equations

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7 comments

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  • + grahairs Graham Bennett 2 years ago
    Good show - well done!!
  • + jimnuv Jimmy Nuava 2 years ago
    not bad at all!
  • + SRINI SRINI N 2 years ago
    short yet sweet! tnx.
  • + claynewton Clay Newton 2 years ago
    Ben, this deck rocks! Nice job.
  • + guest8fc89e guest8fc89e 2 years ago
    i dig it.



    jak
  • + guest90117b guest90117b 2 years ago
    great job! you nailed all the major points. although i’m now trying to come up with an appropriate equation to explain the problem of getting the horse in the can and the can to the dog. sorry we didn’t get to meet, but maybe next time.

    @93octane
  • + budesigns Ben Ullman 2 years ago
    I was going to make a slideshow of *all* my notes from Guy’s presentation, but then I thought I’d better not just write it all up and give it away. I don’t want to put Guy out of business or anything. I mean, would you come out to a free event at a nice restaurant for open bar, free food, an hour of networking and an hour of Guy speaking, when you could just sit at home and read my slides? I didn’t think so.
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Innovation Equations - Presentation Transcript

  1. Innovation Equations Guy Kawasaki’s Art of Innovative Solutions Presentation (minus Guy Kawasaki, divided by 5 Gin & Tonics, plus 1 Day of Reflection, minus some aggressive editing, times a quite nicely laid out design if I do say so myself ;) = = a snappy little slideshow by budesigns
  2. On presenting
    • Great + Short
    • > Suck + Long
    • (Guy did run a bit long, but I don't think
    • anyone cared, and he certainly didn't suck.)
  3. How to own market share
    • Smaller niche = Greater chance of dominance
    • (Guy is the best 53 year old Hawaiian hockey player in Northern California)
  4. Have a purpose
    • Make Meaning
    • > Make Money
    • Find your core value proposition. Mantra > Mission Statement
    • Mantras:
    • Target = Democratize Design Guy = Empower Entrepreneurs
  5. On mission statements
    • Offsite at expensive resort + facilitator (lamaze Instructor named Moonbeam) + empty buzzwords
    • (paradigms, partnerships, leadership, innovation) = Mission Statement
  6. Don't be afraid to polarize
    • Some people hate your product > nobody cares
  7. Jump the curve
    • Bigger + better < game changing
    • Don’t just improve on something that already exists. Do something entirely different.
  8. Observed trends
    • Rich + famous ≠ smart
    • Rich + famous = lucky
  9. How to pitch
    • 10 slides + 20 minutes + 30 pt minimum font size
    • (or the age of your oldest audience member ÷ 2)
  10. On the existence of a higher power
    • Continued success of Apple = proof of God
    • (proof of the devil is found in other operating systems)
  11. Timing
    • Bad time to launch a company you believe in = [null]
    • Good time to launch a company you don't believe in = [null]
  12. On hindsight
    • A couple billion here,
    • a couple billion there...
    • adds up.
    • (if you are ever offered the chance to interview for the CEO position at Yahoo in the 1990s… take it!)
    • Thanks
    • -> Guy Kawasaki
    • + Network Solutions
    • + Sonoma
    • + Twitter
    • + Charlotte Business Journal
    • + Everybody

+ Ben UllmanBen Ullman, 2 years ago

custom

3471 views, 10 favs, 6 embeds more stats

Some of my notes from Guy Kawasaki's talk on The Ar more

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