Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Website development
1. Website development : Part I
Glaring Modern Web site Technologies
Well, to soothe your brain muscles, lessen the wrinkling of your forehead and the frequency of troubled
sleep, here are some web site technologies that you can bank on to effectively promote your business or
company to your advantage.
Client Side and Servers Side are the two kinds of technologies used in web sites. Client Side means that
the processing of the technology is done in the web browser. Server Side, on the other hand, is done by
the web server.
Client Side technologies use HTML, XHTML and CSS in creating fabulous web sites which are similar to
most of the sites you are enjoying now.
HTML is short for Hyper Text Markup Language. A series of ‘tags’ is used in designing through HTML. This
technology is used by labeling text so that the computer can understand what it means and what it
wants. To accentuate a word, say to make the phrase ‘World Wide Web’ bold, the right tag is -
<strong>World Wide Web</strong>. The result of which is this - World Wide Web. In order to come up
with a whole site, series of apt tags is a requisite.
HTML was created by Tim-Berners-Lee in the year 1990. Lee’s creation was acknowledged by the W3C
or the World Wide Web Consortium.
After HTML came XHTML. The latter is short for eXtended Hyper Text Markup Language. Experts in web
design services are predicting that XHTML will constitute a big part of the World Wide Web’s future. The
project of the W3C called “The Semantic Web” will be using more of XHTML as well as other latest
technologies. This will bring about further modern anticipated changes.
CSS is another essential web technology. Cascading Style Sheets or CSS was created by W3C. It is one of
the most user-friendly technologies that show what the text is and how it should be displayed in the
page. It directs designers on how to control documents and present them visually in different mediums.
This is an example of how to use it - font-family:Arial, sans-serif. This is used to make the web browser
use Arial font. If Arial is not available, then the default will be sans-serif font.
2. To have a clearer grasp about web technologies such as HTML, XHTML and CSS, you can subscribe to
online tutorials. If not, read some of the articles related to them. Make your web site design services
functional and dynamic.
Make it happen.
Hiring a web designer to come up with the custom solution that you need can set you back a few
thousand bucks. But you can do the whole thing yourself and make it drag and drop simple for mere
pennies with a tool like Breezy Websites. See http://breezywebsites.com for details!
Website development : End of Part I
Go web 2.0 with weblogix
Web Logix India, a company that can help turn around your company’s prospects. Taking it forward,
giving it an online presence is what they specialise in. Starting with the concept of what it takes to
survive in the internet world, their specialists will walk you through the process till the site is up and
running. Graphic designs, Creative Logo designs and web page designs are where the transformation
begins, and with what the web site adds a personality to your profile.
With web 2.0 design, the look and feel of the website design is defined. For every company to succeed,
they need to have a good web design to back their operations. This holds true for individuals who wish
to showcase their abilities, to draw opportunities. Gaining visibility and bringing in more revenue is the
bottom line of any business, and this can be achieved by use of graphic designs and web page designs
only while working on website designs. With Web Logix India, you get the best services in web design
and a wide range of template designs and Wordpress designs to choose from. Since we create our own
designs, your site is bound to be one of a kind.
3. We help our clients with logo design, in bringing out the USP of the company or individual. Web design
with web 2.0 designs gives us enough leverage to play around with the web page design to get the
desired effect. With the help of Html, and Graphic designs, the images are brought to life, adding an
element of fun to the website design. All the web designs are tailor made to suit the needs of the
customers, who are requested to give a brief on all they do and seek in the website design.
Most of the sites we see online are half baked. We ensure our clients get the best web page design and
the best logo design possible to give their business a boost. We also work keeping in mind search engine
optimization, which will bring their site to the top in any search. For individuals who wish to use
Wordpress, we offer a choice of Wordpress templates and template designs to suit the purpose of their
blogs. If it is a sports based site, or for creative writing, we can customize any of the template designs to
reflect the content of the blog. Using a few web 2.0 designs, and graphic designs, these Wordpress
templates alter the personality of the page.
Graphic design also includes flash, placing of links on the site. Only then do the web design gain value
and the web page design serve its purpose. The template designs are of higher quality and so are the
logo designs created by our team. The web design will be worked on till the final website design is
complete and the client is satisfied. The final appearance and feel of the web design speaks volumes
about our capabilities and efficiency in handling large and small projects.
Hiring a web designer to come up with the custom solution that you need can set you back a few
thousand bucks. But you can do the whole thing yourself and make it drag and drop simple for mere
pennies with a tool like Breezy Websites. See http://breezywebsites.com for details!
Website development : End of Part II
Good Links: 7 guidelines how to improve usability
How you write and design your links is crucial to your visitors clicking them or not. Write them badly and
they leave, write them well and they stay. Who knows, they might even do exactly that what you
created your site for. Following are 7 guidelines how links should be written to improve the usability of
your site.
4. Do it consistently
Visitors learn for example how a website marks the links or where the "related-content box" can be
found. Consistently adhering to these established "codes" will make it easy to navigate and read the
site.
Breaking these conventions will interrupt the flow. Such distractions might be enough for the user to
leave. When creating a site it is important to define all the conventions and rules that are used.
Consistently following them is essential for giving the user an easy time when visiting.
Don't mislead the visitor
Although links can look however the screen-designer decides, certain standards have developed and
find widespread use. Underlining a text for example is a common indicator.
It is good practice not to underline text, marking it blue or putting an arrow in front, if is not a link.
Visitors might construe them to be clickable.
The same applies to images. Many users will try to click on a graphic or any other image. Very rarely,
they will find an active link - a tiny, but nevertheless negative experience. Captions have proven to be
effective to add that little bit of content that users need in order not to click on an image. And if a link is
present, it can be placed in the caption itself.
Show used links
Marking which links have been visited is very valuable. It helps to quickly "tick off" when going through a
site or helps in finding this piece of information from a previous visit. Unfortunately, a great many sites
do not use this very basic feature.
5. If the "visited" feature should also extend to the navigation is debatable. On very deep sites it might be
useful. On the other hand it might confuse the visitor. The navigation should be a constant and change
only minimally.
Match the destination with the link
Clicking on a link can be compared to following road signs in a city never visited before - you are very
happy if you get confirmation that the choice you just made was the one intended.
Same thing applies to links - if a link reads "find out more about our services" the page that it relates to
should show the words "Our Services" somewhere prominently in the title. It confirms the action taken.
Well written titles indicate clearly what the main topic is on the page. This is very useful, especially
considering that a lot of traffic directly dives deep into the page.
Embedded links used to their full advantage
Links are visually different than the surrounding text. Color, a markup or other cues denote a link.
Something maybe even happens before you click - mouse-over effects or an overlay, displaying the title.
Everything is designed to draw your eyes away from the surrounding text. If you embed links within a
sentence, readers will very likely notice the link first and only later read your content. On first thought
that is unfortunate, but it can be turned into an advantage.
Since reading online involves lots of scanning, the eye is always looking for visual cues. They can be
provided by using subtitles or in this case descriptive links. By creating a meaningful link, finding the
relevant information on a page is made easier. "Click here" is less effective then "View a list of articles
about usability".
How to link to files
6. When linking to a file it is likely that another application is opened and that the visitor is drawn away
from the site. Not something that should be done lightly.
A great many times websites link to related documents, very often PDF files. What exactly can be found
in the file, the visitor needs to figure out from the link itself. The first step in creating a good link to a
document is to summarize the content. That gives the visitor information how he wants to proceed.
The second step is more basic by asking why the document cannot be created as a webpage. If it is
worth to be put onto the site, it surely is worth the effort to make if searchable, fully integrated and less
work for the visitor. Using for instance PDF-files can make sense. Very often however, it is simply easier
for the developer to put it onto the site - but not easier for the visitor to use it.
Mark the external links
An internal link refers to a page or file within the current domain, an external link usually points to a site,
housed on a remote domain.
Although technically there is no difference in how the code for the links is written, it is common usage,
even a w3.org recommendation, to inform the user if an external site is accessed by a link.
The rationale behind this is not to confuse the visitor who is getting used to the layout, navigation and
architecture of a particular site. An external link can either be declared by stating it in the text, by a
specific icon (like for instance Wikipedia does) or even by using the "title" tag of a link.
Whether the new site is opened in a new browser-window or replaces the current content could depend
on the kind of information the visitor will find. It could be argued that sites with related content or sites
who delve further into a topic might best be opened in a new window. The visitor can more easily relate
back to the original site. In that case not only the external link, but maybe also the fact of a new window
opening should be placed with the link.
7. Creating good links is vital for creating a good site. A link for instance is the only possibility an e-shop has
to have users put products into the shopping basket. If that link should be badly written or confusingly
placed, many users would give up before buying. That would be like not accepting money from a client
standing right in front of you.
Hiring a web designer to come up with the custom solution that you need can set you back a few
thousand bucks. But you can do the whole thing yourself and make it drag and drop simple for mere
pennies with a tool like Breezy Websites. See http://breezywebsites.com for details!
Website development : End of Part III