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Web page templates Document Transcript

  • 1. Web page templates : Part Igood website design solutions | web development services in AustraliaIt is easy to create a new website these days. Everyone has access to tools that make it easy to put upweb pages. However the efficiency is no longer in getting the page built, its in getting it built right.A lot of advice already exists on the web about graphics and layout design to help you get the perfectweb page. But to retain visitors on your site or to bring them back again and again means you need agood website design to make your page usable. Its a little difficult to find sound advice about goodwebsite design in relation to convergence of design and usability.Good web site design needs to use the basic principles attracting people to the site and being able toconvert them into clients and in the process, retain them for long: we need to find out how people usethe internet and use those findings to improve your presence and increase your sales with a goodwebsite design. This not only involves traditional marketing practices such as positioning your product,testing your market and measuring results; it means looking at how people are using your web site inthe first place.Whether you are embarking on developing your existing website or considering developing a brand newwebsite designed to deliver genuine business benefits Suncoast Internet can manage and implement theentire project providing you with a good website design, the end result of which is an effective, fast-loading, easy-to-use site with a modern design that will yield results.By providing a full range of website design services including custom web design from a simple webpage to the complex internet solutions including content management systems, portals, ecommercewebsites setup and SEO. Our web design team will deign you a fully functioning website that enhancesyour business that will improve customer awareness of your products and services.Suncoast Internet is a local website design company that offers a wide range of good website designsolutions specializing in construction of quality websites for todays challenging internet market. Wespecialize in custom web site design, web development, search engine optimization and ecommercewebsites.Hiring a web designer to come up with the custom solution that you need can set you back a fewthousand bucks. But you can do the whole thing yourself and make it drag and drop simple for merepennies with a tool like Breezy Websites. See http://breezywebsites.com for details!
  • 2. Web page templates : End of Part IGoogle Sitemaps 7 Benefits You Cant IgnoreGoogle Sitemaps enables Webmasters to Directly Alert Google to Changes and Additions on a Websiteand thats just one of 7 Benefits.Telling search engines about new pages or new websites use to be what the submission process was allabout. But major search engines stopped using that process a long time ago.Google has for a long time depended on external links from pages they already know about in order tofind new websites.For webmasters and website owners Google Sitemaps is the most important development since RSS orBlog and Ping, to hit the Internet.Using RSS and Blog and Ping enabled webmasters to alert the search engines to new additions to theirweb pages even though that was not the primary purpose of these systems.If youve ever waited weeks or months to get your web pages found and indexed youll know howexcited we webmasters get when someone discovers a new way to get your web pages found quicker.Well that new way has just arrived in Google Sitemaps and its a whole lot simpler than setting up an RSSfeed or Blog and Ping. If you havent heard of Blog and Ping its a means by which its possible to alertthe search engines to crawl your new website content within a matter of hours.
  • 3. If youre a webmaster or website owner Google Sitemaps is something you cant afford to ignore, even ifyoure also using RSS and/or Blog and PingThe reason you should start using Google Sitemaps is that its designed solely to alert and direct GoogleSearch Engine crawlers to your web pages. RSS and Blog and Ping are indirect methods to alert searchengines, but its not there primary purpose.It works now, but like most things its becoming abused. Search Engines will find ways to combat theabuse as theyve done with every other form of abuse thats gone before.Abusing the search engines is a short term not a long term strategy and in some cases certain forms ofabuse will get you banned from a search engines index.You may also be thinking, dont we already have web page meta tags that tell a search engine when torevisit a page. Thats true, but the search engine spider still has to find the new page first, before it canread the meta tag. Besides that meta tags are out of favour with many search engines especially Google,because of abuse.If talk of search engine spiders leaves you confused, theyre nothing more than software programs thatelectronically scour the Internet visiting web sites looking for changes and new pages.How often the search engine spider alias robot, visits your website depends on how often your sitecontent is updated, or you alert them to a change. Otherwise for a search engine like Google they mayonly visit a website once a month.As the internet gets bigger every second of every day, the problem for search engines and webmastersis becoming evidently greater. For the search engines its taking their search spiders longer to crawl theweb for new sites or updates to existing ones.
  • 4. For the webmaster its taking longer and becoming more difficult to get web pages found and indexedby the search enginesIf you cant get web pages found and indexed by search engines, your pages will never be found in asearch and youll get no visitors from search engines to those pages.The answer to this problem at least for Google is Google SitemapsWhilst still only in a beta phase while Google refines the process, its fully expected that this system, orone very similar, is here to stay.Google Sitemaps is clearly a win-win situationGoogle wins because it reduces the huge waste of their resources to crawl web sites that have notchanged. Webmasters win because they alert Google through Google Sitemaps what changes or newcontent has been added to a website and direct Googles crawlers to the exact pages.Google Sitemaps has the potential to speed up the process of discovery and addition of pages toGoogles index for any webmaster that uses Google Sitemaps.Conventional sitemaps have been used by webmasters for quite some time to allow the easier crawlingof their websites by the search engine spiders. This type of sitemap is a directory of all pages on thewebsite that the webmaster wants the search engines or visitors to find.Without sitemaps a webmaster runs the risk of webpages being difficult to find by the search enginecrawlers, or never being found at all.Do I need Google Sitemaps if I already have sitemaps on my websites ?
  • 5. Google Sitemaps are different to conventional sitemaps because theyre only seen by the Search EngineSpiders and not human visitors. Google Sitemaps also contain information thats only of value to thesearch engine in a format they understand.Creating Google Sitemaps in 5 steps1. Create Google Sitemaps in a supported format ( see end of article )2. Upload Google Sitemaps to your Web Hosting space3. Register for a free Google Account if you dont already have one4. Login to your Google Sitemaps Account and submit the location of your sitemaps5. Update your Sitemaps when your site changes and Resubmit it to GoogleFrom your Google Sitemaps account you can also see when your sitemap was last updated and whenGoogle downloaded it for processing. It will also tell you if there were any problems found with yoursitemaps.Google Sitemaps can be used with commercial or non-commercial websites, those with a singlewebpage, through to sites with millions of constantly updated pages. However a single Google Sitemapsfile is limited to 50,000 web pages. For websites with more pages, another Google Sitemaps file must becreated for each block of 50,000 pages.If you want Google to crawl more of your pages and alert them when content on your site changes, youshould be using Google Sitemaps. The other added benefit is its free.
  • 6. If youre expecting this special alert process with Google Sitemaps to improve your Page Rank, changethe way Google ranks your web pages, or in any way guarantee inclusion of your web pages, Google hasmade it clear it will make no difference.Google Sitemaps web pages are still subject to the same rules as non Google Sitemaps pages.If your site has dynamic content or pages that arent easily discovered by following links, GoogleSitemaps will allow spiders to know what URLs are available and how often page content changes.Google has said that Google Sitemaps is not a replacement for the normal crawling of web pages andwebsites as that will continue in the conventional way. Google Sitemaps does however allow the searchengine to do a better job of crawling your site.The Google Sitemap Protocol is an XML file containing a list of the URLs on a site. It also tells the searchengine when each page was last updated, how often each page changes and how important each page isin relation to other web pages in the site.Google Sitemaps 7 Benefits You Cant Ignore1. Alert Google to Changes and Additions to your Website Anytime You Want2. Your Website is crawled more Efficiently and Effectively3. Web Pages are Categorized and Prioritized exactly How You Want4. Speed up the process of New Website and New Web Page Discovery5. No Waiting and Guessing to see when Spiders crawl your web pages
  • 7. 6. Google Sitemaps is likely to set the standard for Webpage Submission and Update Notification whichwill extend the benefits to other Search Engines7. The Google Sitemaps service is FreeExactly how to create a Google Sitemaps file to upload to your website is in the continuing part of thisarticle in Google Sitemaps.Hiring a web designer to come up with the custom solution that you need can set you back a fewthousand bucks. But you can do the whole thing yourself and make it drag and drop simple for merepennies with a tool like Breezy Websites. See http://breezywebsites.com for details!Web page templates : End of Part IIGraphic Artists - Who Needs One When You Can Do It Yourself Online?Image is everything! Think about it. How many times have you made a judgment about a companybased on the quality of the junk mail that you have been sent?Other people make similar judgements, too. Businesses cannot afford to be thought of as cheapskate intheir marketing.You know that most of your mail goes straight in the trash, and it may grieve you to spend four timesthe amount, just for it to be thrown away.
  • 8. Think of it this way. Every communication you send is an advertisement for your business. You have amarketing budget. Think of the design of your logo and company stationery as marketing, as aninvestment in the future of your business.It is possible to design a logo yourself using free or very low cost software, you can even design a logoonline, but the results are immediately and obviously amateurish. A company website must beimmediately recognizable with the company logo, colors and other graphic elements.It is far better to pay the price and have a professional job done. Your company image is a vital part ofyour marketing and if the company logo and image are scrappy or amateurish, who is going to buy fromyou? Would you buy from a company that had a logo that you recognized had been done using standardgraphic fonts such as Wingdings?A graphic artist will design a logo from scratch, using leading edge software that can achieve colorblends not achievable using lower specification software. Your artist will incorporate your logo into aunique set of company graphics that will come to be associated with your company over time.How do you find a graphic artist? Ask friends and fellow business people whom they used. Searchingonline is another. Elance is an excellent place to start looking for a graphic artist. You can invite bids foryour work and negotiate with the graphic artist of your choice.You should always ask to see samples of previous work. The company should be able to give you a widechoice from work they have completed. Be wary about making a payment before you see any results.Specify the format that the work should be given to you. You need to have software that will open thefiles, so you can make simple amendments in ten years time.Hiring a web designer to come up with the custom solution that you need can set you back a fewthousand bucks. But you can do the whole thing yourself and make it drag and drop simple for merepennies with a tool like Breezy Websites. See http://breezywebsites.com for details!Web page templates : End of Part III