Michael lazerow ad age deck

1,035 views
970 views

Published on

Published in: Business, Travel
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,035
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
20
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Michael lazerow ad age deck

  1. 1. STRATEGY FOR EFFECTIVE FACEBOOK WALL POSTS (A STATISTICAL REVIEW)<br />By Michael Lazerow<br />CEO, BUDDY MEDIA<br />TWITTER: @lazerow<br />1<br />
  2. 2. Questions We all Face<br />2<br /><ul><li>When should we post?
  3. 3. How often should we post?
  4. 4. What should I say?</li></li></ul><li>WHY?<br />3<br />Or this?<br />Do you want this?<br />
  5. 5. So we did Some research<br />4<br /><ul><li>Analyzed Facebook Wall posts by 200 of the world’s largest brands over a 2 week period
  6. 6. January 30, 2011 – February 12, 2011</li></li></ul><li>Keep it short!<br />
  7. 7. Beware of Url SHORTENERS<br />6<br />
  8. 8. Keywords: Keep it Simple<br />7<br /><ul><li>Left column = best performing keywords for generating likes.
  9. 9. Right column = best performing keywords for generating comments.
  10. 10. As you can see, people follow instructions well!</li></li></ul><li>Keyword ENGAGEMENT<br />8<br />
  11. 11. MASTER THE SOFT SELL<br />9<br />Event<br />Winner<br />Offer<br />
  12. 12. AVOID THE HARD SALE<br />10<br />Sale<br />Free shipping<br />Save<br />Event<br />Winner<br />Offer<br />
  13. 13. QUESTIONS WORK!<br />11<br /><ul><li>“Where,” “when,” “would,” and “should” drive highest engagement rates
  14. 14. Avoid asking “why” questions</li></li></ul><li>Which day is best?<br />12<br />Posts on Thursdays and Fridays saw 18% higher engagement rates.<br />
  15. 15. What time of day is best?<br />13<br />Posts outside business hours had 20% higher engagement rates<br />
  16. 16. Entertainment INDUSTRY<br />14<br />
  17. 17. Media INDUSTRY<br />15<br />
  18. 18. Fashion INDUSTRY<br />16<br />
  19. 19. Food & beverage INDUSTRY<br />17<br />
  20. 20. Business & finance INDUSTRY<br />18<br />
  21. 21. Healthcare & beauty INDUSTRY<br />19<br />
  22. 22. Retail INDUSTRY<br />20<br />
  23. 23. Travel & Hospitality INDUSTRY<br />21<br />
  24. 24. Automotive INDUSTRY<br />22<br />
  25. 25. Thank YOU!<br />23<br />Michael Lazerow<br />CEO, Buddy Media<br />facebook.com/buddymedia<br />Buddymedia.com<br />E: michael@buddymedia.com<br />Twitter: @lazerow<br />

×