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Michael lazerow ad age deck

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  • 1. STRATEGY FOR EFFECTIVE FACEBOOK WALL POSTS (A STATISTICAL REVIEW)
    By Michael Lazerow
    CEO, BUDDY MEDIA
    TWITTER: @lazerow
    1
  • 2. Questions We all Face
    2
    • When should we post?
    • 3. How often should we post?
    • 4. What should I say?
  • WHY?
    3
    Or this?
    Do you want this?
  • 5. So we did Some research
    4
    • Analyzed Facebook Wall posts by 200 of the world’s largest brands over a 2 week period
    • 6. January 30, 2011 – February 12, 2011
  • Keep it short!
  • 7. Beware of Url SHORTENERS
    6
  • 8. Keywords: Keep it Simple
    7
    • Left column = best performing keywords for generating likes.
    • 9. Right column = best performing keywords for generating comments.
    • 10. As you can see, people follow instructions well!
  • Keyword ENGAGEMENT
    8
  • 11. MASTER THE SOFT SELL
    9
    Event
    Winner
    Offer
  • 12. AVOID THE HARD SALE
    10
    Sale
    Free shipping
    Save
    Event
    Winner
    Offer
  • 13. QUESTIONS WORK!
    11
    • “Where,” “when,” “would,” and “should” drive highest engagement rates
    • 14. Avoid asking “why” questions
  • Which day is best?
    12
    Posts on Thursdays and Fridays saw 18% higher engagement rates.
  • 15. What time of day is best?
    13
    Posts outside business hours had 20% higher engagement rates
  • 16. Entertainment INDUSTRY
    14
  • 17. Media INDUSTRY
    15
  • 18. Fashion INDUSTRY
    16
  • 19. Food & beverage INDUSTRY
    17
  • 20. Business & finance INDUSTRY
    18
  • 21. Healthcare & beauty INDUSTRY
    19
  • 22. Retail INDUSTRY
    20
  • 23. Travel & Hospitality INDUSTRY
    21
  • 24. Automotive INDUSTRY
    22
  • 25. Thank YOU!
    23
    Michael Lazerow
    CEO, Buddy Media
    facebook.com/buddymedia
    Buddymedia.com
    E: michael@buddymedia.com
    Twitter: @lazerow

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