The Buddy Media Platform
Upcoming SlideShare
Loading in...5
×
 

The Buddy Media Platform

on

  • 6,022 views

 

Statistics

Views

Total Views
6,022
Views on SlideShare
5,120
Embed Views
902

Actions

Likes
2
Downloads
124
Comments
0

3 Embeds 902

http://channel.buddymedia.com 885
http://www.gleanster.com 16
http://gleanster.com 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • Facebook is not another marketing channel, it is the marketing channel and it needs to be incorporated into everything you do in a holistic and systematic manner.

The Buddy Media Platform The Buddy Media Platform Presentation Transcript

  • Power tools for Facebook
    1
  • the Facebook Platform for business
    2
    Facebook Platform for business
    Platform for consumers
  • Client List (Partial)
    3
  • The Business case
    Facebook is the “blue whale” of the internet
    • Biggest site on earth reaching 3 out of 4 internet users each month
    • Gaining 30M new members monthly
    • 650M users worldwide; 150M in US
    • 70% of US users login daily
    • 700B minutes/month
    • 30B pieces of content shared monthly
    • Women spend one out of every six minutes on social networking sites
    4
    Facebook Marketshare
    (United States)
  • Buddy Media Platform Components
    Global Solutions
    Page Analytics
    Tab Creation/Mgmt
    Wall Publishing Tools
    5
  • OVER 45+ SOCIAL APPLETS TO BUILD PAGE
    6
    More than 45 social applets are available in the Buddy Media Platform, including:
    • Personality Test
    • Trivia Quiz
    • Photo Galleries
    • Product Gallery
    • Polls
    • Countdown Clock
    • FB Events
    • My Plans
    • My Picks
    • YouTube
    • Vote Up/Down
    • Twitter
    • Opt-in
    • Sweepstakes
  • EXERCISE COMPLETE CREATIVE CONTROL
    7
    Standard Sapplet
    (no creative treatment)
    Styled Sapplet
    Styled Sapplet
  • SCHEDULE POSTS AND MODERATE WALL
    8
    • Create labels and filters on the fly, parse posts by type and category, and publish and manage multiple walls from one interface.
  • Geo Target all posts down to city level
    9
  • PUBLISH APPLETS VIA THE WALL
    10
    • Publish polls and coupon offers created within the Buddy Media Platform directly to the Newsfeeds of all your fans
    • Users can interact with these in-Wall sapplets without ever leaving their home page
  • ROBUST AND ACTIONABLE ANALYTICS
  • USE OWNED MEDIA TO DRIVE FANS (EMAIL)
    12
  • Utilize Fan Gate and Exclusive Content
  • Utilize Fan Gate for Exclusive Content
    14
  • Feature products, gather insights, sell!
  • Drive Purchase intent
    16
  • Showcase Products and use ratings
    17
  • Give your fans a voice
    18
  • Give your fans a voice: Vote UP and VOTE DOWN
    19
  • Sweepstakes: All Within Facebook
    20
  • Feature multiple lines within one page
    21
  • FOSTER CONVERSATIONS WITH FANS
    22
  • Crowdsource: Bud light
    23
    Fans vote which Super Bowl ad should be shown the night of the game
    Fans vote on new bottle design to be produced
  • Help fans make decisions: borders e-readers
  • CASE STUDIES
    25
  • Carnival Cruise Lines
    26
    Objective: Stay connected with customers and cruisers year round.
    Strategy: “Extend the cruise” – enable Carnival vacationers to stay share experiences and stay connected with crew.
    Results: They launched on Buddy Media Platform in 2009 with 45,000 likes. They now have 701,575
  • Carnival Cruise Lines
    27
    “We have really qualified traffic coming from Facebook and going back to Carnival.com. Our Facebook branded tab performs the best... we have seen sales as a side effect. It’s not really our objective, but we do track it so we can see if some-body came back and actually booked a cruise.”
    Stephanie Leavitt, Sr. Manager, Online Engagement at Carnival Cruise Lines
  • Activate facebook globally with scale
    28
  • GLOBAL Case Study: Starwood Hotels
    Challenge: Starwood Hotels wanted to launch a Facebook page for each of their 8 brands. They also wanted to launch a page for each of their properties, all 1,000 of them.
    Starwood Corporate wanted to create a solution which allowed them to push content to any page at any time, essentially using Facebook as their own media network.
    Solution: Create a scalable platform with thousands of logins based on hierarchy for each corporate brand and each of their local properties.
    -Roll up data so Starwood can understand how fans are interacting with individual property pages.
    -Give properties a voice and a channel to communicate with fans while allowing corporate to push offers at once.
  • GLOBAL CASE STUDY: STARWOOD HOTELS
  • CASE STUDY: STARWOOD HOTELS Starwood Universal Login
    31
  • CASE STUDY: STARWOOD HOTELSEach brand has own template
    PropertyPages
    Brand Templates
  • CASE STUDY: STARWOOD HOTELSCorporate CAN push content OUT
    33
    Property Page Management dashboard
    Controlled by corporate
    Controlled by property
  • CASE STUDY: STARWOOD HOTELSBrand Pages serve as Hubs
  • CASE STUDY: STARWOOD HOTELSProperty Pages Serve as local destination sites
    35
  • Case Study: xx Network
    Objective: Feed a fan base that is hungry for show related content and LOVES to talk about it.
    Strategy: Give rabid fans of the show what they want.
    • Videos and other exclusive show related content
    • Mechanisms to express their opinion and engage directly with other fans of the show in real time
  • Case Study: xx Network
    Idea: Create a viral tool to ask the audience how they want the show to unfold, in the week leading up to the air date, and allow them to share it
    Execution: Feature viral tool on page tab, then promote it to rabid fans via the Facebook Wall
    Results:
    Over 188,000polls taken the first week of post
    Non-fans who saw the feature in their news feeds via their friends were prompted to "like" the fan-gated page in order to participate
    37
  • Case Study: xx NetworkFacebook powers earned media opportunities through viral sharing
    38
    188,415polls taken
    Average number of friends on FB is 130
    Total number of potential impressions = 24,440,000
  • Case Study: xx NetworkResults were astounding
    39
    Page saw a 31% boost in fan growth within first 30 days of this effort
    45% fan growth in the month of June, alone
    Total fan base grew 300%+ by October