The Buddy Media Platform


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  • Facebook is not another marketing channel, it is the marketing channel and it needs to be incorporated into everything you do in a holistic and systematic manner.
  • The Buddy Media Platform

    1. 1. Power tools for Facebook<br />1<br />
    2. 2. the Facebook Platform for business<br />2<br />Facebook Platform for business<br />Platform for consumers<br />
    3. 3. Client List (Partial)<br />3<br />
    4. 4. The Business case <br />Facebook is the “blue whale” of the internet<br /><ul><li>Biggest site on earth reaching 3 out of 4 internet users each month
    5. 5. Gaining 30M new members monthly
    6. 6. 650M users worldwide; 150M in US
    7. 7. 70% of US users login daily
    8. 8. 700B minutes/month
    9. 9. 30B pieces of content shared monthly
    10. 10. Women spend one out of every six minutes on social networking sites</li></ul>4<br />Facebook Marketshare <br />(United States)<br />
    11. 11. Buddy Media Platform Components<br />Global Solutions<br />Page Analytics<br />Tab Creation/Mgmt<br />Wall Publishing Tools<br />5<br />
    12. 12. OVER 45+ SOCIAL APPLETS TO BUILD PAGE<br />6<br />More than 45 social applets are available in the Buddy Media Platform, including:<br /><ul><li>Personality Test
    13. 13. Trivia Quiz
    14. 14. Photo Galleries
    15. 15. Product Gallery
    16. 16. Polls
    17. 17. Countdown Clock
    18. 18. FB Events
    19. 19. My Plans
    20. 20. My Picks
    21. 21. YouTube
    22. 22. Vote Up/Down
    23. 23. Twitter
    24. 24. Opt-in
    25. 25. Sweepstakes</li></li></ul><li>EXERCISE COMPLETE CREATIVE CONTROL <br />7<br />Standard Sapplet<br />(no creative treatment)<br /> Styled Sapplet<br /> Styled Sapplet<br />
    26. 26. SCHEDULE POSTS AND MODERATE WALL<br />8<br /><ul><li>Create labels and filters on the fly, parse posts by type and category, and publish and manage multiple walls from one interface.</li></li></ul><li>Geo Target all posts down to city level<br />9<br />
    27. 27. PUBLISH APPLETS VIA THE WALL<br />10<br /><ul><li>Publish polls and coupon offers created within the Buddy Media Platform directly to the Newsfeeds of all your fans
    28. 28. Users can interact with these in-Wall sapplets without ever leaving their home page</li></li></ul><li>ROBUST AND ACTIONABLE ANALYTICS <br />
    29. 29. USE OWNED MEDIA TO DRIVE FANS (EMAIL)<br />12<br />
    30. 30. Utilize Fan Gate and Exclusive Content<br />
    31. 31. Utilize Fan Gate for Exclusive Content<br />14<br />
    32. 32. Feature products, gather insights, sell!<br />
    33. 33. Drive Purchase intent <br />16<br />
    34. 34. Showcase Products and use ratings<br />17<br />
    35. 35. Give your fans a voice<br />18<br />
    36. 36. Give your fans a voice: Vote UP and VOTE DOWN<br />19<br />
    37. 37. Sweepstakes: All Within Facebook<br />20<br />
    38. 38. Feature multiple lines within one page<br />21<br />
    39. 39. FOSTER CONVERSATIONS WITH FANS<br />22<br />
    40. 40. Crowdsource: Bud light<br />23<br />Fans vote which Super Bowl ad should be shown the night of the game<br />Fans vote on new bottle design to be produced<br />
    41. 41. Help fans make decisions: borders e-readers<br />
    42. 42. CASE STUDIES<br />25<br />
    43. 43. Carnival Cruise Lines<br />26<br />Objective: Stay connected with customers and cruisers year round.<br />Strategy: “Extend the cruise” – enable Carnival vacationers to stay share experiences and stay connected with crew. <br />Results: They launched on Buddy Media Platform in 2009 with 45,000 likes. They now have 701,575 <br />
    44. 44. Carnival Cruise Lines<br />27<br />“We have really qualified traffic coming from Facebook and going back to Our Facebook branded tab performs the best... we have seen sales as a side effect. It’s not really our objective, but we do track it so we can see if some-body came back and actually booked a cruise.”<br />Stephanie Leavitt, Sr. Manager, Online Engagement at Carnival Cruise Lines<br />
    45. 45. Activate facebook globally with scale<br />28<br />
    46. 46. GLOBAL Case Study: Starwood Hotels<br />Challenge: Starwood Hotels wanted to launch a Facebook page for each of their 8 brands. They also wanted to launch a page for each of their properties, all 1,000 of them. <br />Starwood Corporate wanted to create a solution which allowed them to push content to any page at any time, essentially using Facebook as their own media network. <br />Solution: Create a scalable platform with thousands of logins based on hierarchy for each corporate brand and each of their local properties.<br />-Roll up data so Starwood can understand how fans are interacting with individual property pages. <br />-Give properties a voice and a channel to communicate with fans while allowing corporate to push offers at once. <br />
    48. 48. CASE STUDY: STARWOOD HOTELS Starwood Universal Login <br />31<br />
    49. 49. CASE STUDY: STARWOOD HOTELSEach brand has own template<br />PropertyPages<br />Brand Templates<br />
    50. 50. CASE STUDY: STARWOOD HOTELSCorporate CAN push content OUT<br />33<br />Property Page Management dashboard<br />Controlled by corporate<br />Controlled by property<br />
    51. 51. CASE STUDY: STARWOOD HOTELSBrand Pages serve as Hubs<br />
    52. 52. CASE STUDY: STARWOOD HOTELSProperty Pages Serve as local destination sites<br />35<br />
    53. 53. Case Study: xx Network<br />Objective: Feed a fan base that is hungry for show related content and LOVES to talk about it. <br />Strategy: Give rabid fans of the show what they want.<br /><ul><li>Videos and other exclusive show related content
    54. 54. Mechanisms to express their opinion and engage directly with other fans of the show in real time</li></li></ul><li>Case Study: xx Network<br />Idea: Create a viral tool to ask the audience how they want the show to unfold, in the week leading up to the air date, and allow them to share it<br />Execution: Feature viral tool on page tab, then promote it to rabid fans via the Facebook Wall <br />Results: <br />Over 188,000polls taken the first week of post<br />Non-fans who saw the feature in their news feeds via their friends were prompted to "like" the fan-gated page in order to participate<br />37<br />
    55. 55. Case Study: xx NetworkFacebook powers earned media opportunities through viral sharing<br />38<br />188,415polls taken<br />Average number of friends on FB is 130<br />Total number of potential impressions = 24,440,000<br />
    56. 56. Case Study: xx NetworkResults were astounding<br />39<br />Page saw a 31% boost in fan growth within first 30 days of this effort<br />45% fan growth in the month of June, alone<br />Total fan base grew 300%+ by October<br />