Budding Culture: What We Believe
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Budding Culture: What We Believe

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We believe in marketing that instigates shared passions with lovable content. What do you believe?

We believe in marketing that instigates shared passions with lovable content. What do you believe?

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    Budding Culture: What We Believe Budding Culture: What We Believe Presentation Transcript

    • An Intro to Budding Culture August 2013
    • || 384 forest avenue suite 18a | laguna beach, ca 92651  | t/ 949.340.5746 | © copyright Budding Culture  2013 | www.buddingculture.com It started with an idea... Technology has fundamentally changed the ways we communicate.
    • || 384 forest avenue suite 18a | laguna beach, ca 92651  | t/ 949.340.5746 | © copyright Budding Culture  2013 | www.buddingculture.com 3 Current and Past Experience
    • || 384 forest avenue suite 18a | laguna beach, ca 92651  | t/ 949.340.5746 | © copyright Budding Culture  2013 | www.buddingculture.com 4 WHAT WE BELIEVE...
    • || 384 forest avenue suite 18a | laguna beach, ca 92651  | t/ 949.340.5746 | © copyright Budding Culture  2013 | www.buddingculture.com 5 Marketing has made some huge leaps in recent years.
    • || 384 forest avenue suite 18a | laguna beach, ca 92651  | t/ 949.340.5746 | © copyright Budding Culture  2013 | www.buddingculture.com 6 • We work more • Play harder • We’ve become more mobile • Multi-task • Keenly observe and mine data We Believe Marketing has Changed Because People have Changed
    • || 384 forest avenue suite 18a | laguna beach, ca 92651  | t/ 949.340.5746 | © copyright Budding Culture  2013 | www.buddingculture.com 7 We’ve become a society of Seekers – searching and finding the information we are looking for.
    • || 384 forest avenue suite 18a | laguna beach, ca 92651  | t/ 949.340.5746 | © copyright Budding Culture  2013 | www.buddingculture.com 8 We Believe in Lovable Content Every two days, we create as much information as we did from the dawn of civilization up until 2003. – Eric Schmidt, former CEO of Google
    • || 384 forest avenue suite 18a | laguna beach, ca 92651  | t/ 949.340.5746 | © copyright Budding Culture  2013 | www.buddingculture.com When there are millions of books, millions of songs, millions of applications, millions of everything requesting our attention – and most of it free – being found is valuable. – Kevin Kelly, Wired 9 Lovable Content needs Context
    • || 384 forest avenue suite 18a | laguna beach, ca 92651  | t/ 949.340.5746 | © copyright Budding Culture  2013 | www.buddingculture.com 10 Our Approach: Instigate shared passions with lovable content.
    • || 384 forest avenue suite 18a | laguna beach, ca 92651  | t/ 949.340.5746 | © copyright Budding Culture  2013 | www.buddingculture.com 11 Marketing People Love: People love getting the right information at the right time. People love marketing that’s trustworthy. People love marketing that heightens their enthusiasm. People love marketing that meets their needs.
    • || 384 forest avenue suite 18a | laguna beach, ca 92651  | t/ 949.340.5746 | © copyright Budding Culture  2013 | www.buddingculture.com 12 Brand Content Community Bringing Brands and People Together Inbound Instigation
    • || 384 forest avenue suite 18a | laguna beach, ca 92651  | t/ 949.340.5746 | © copyright Budding Culture  2013 | www.buddingculture.com 13 The Building Blocks of Inbound Instigation Brand BRAND DEVELOPMENT Developing a distinct point-of-view. Identifying your key audiences. Determining how your brand can add value through marketing. Budding Culture Brand Development services include- • Communications Audit • Identity & Naming • Strategic Concepting & Ideation • Customer Profiling & Personas • Brand Leadership Strategy
    • || 384 forest avenue suite 18a | laguna beach, ca 92651  | t/ 949.340.5746 | © copyright Budding Culture  2013 | www.buddingculture.com 14 The Building Blocks of Inbound Instigation CREATIVE CONTENT Unique ideas brought to life. A unifying campaign theme designed to thrive at all touch points. Budding Culture Creative Content is designed to ignite passions and build communities- • Copywriting • Long & Short Form Collateral • Video Production • Unique Advertising Solutions • Branded Content Content
    • || 384 forest avenue suite 18a | laguna beach, ca 92651  | t/ 949.340.5746 | © copyright Budding Culture  2013 | www.buddingculture.com 15 The Building Blocks of Inbound Instigation Community INTERACTIVE MARKETING It’s all about earning the right to engage people using great content delivered in the right context. Budding Culture will ignite your brand’s key communities with Interactive Marketing that drives results- • Digital Development • Influencer Outreach • Social Media Marketing • Lead Generation & Nurturing • Inbound Marketing Programs • Paid Search • Native Ads and Behavioral based Campaigns
    • || 384 forest avenue suite 18a | laguna beach, ca 92651  | t/ 949.340.5746 | © copyright Budding Culture  2013 | www.buddingculture.com 16 Brand Content Community Bringing Brands and People Together Inbound Instigation
    • || 384 forest avenue suite 18a | laguna beach, ca 92651  | t/ 949.340.5746 | © copyright Budding Culture  2013 | www.buddingculture.com 17 A collection of lovable ideas and the thinking behind them from Budding Culture
    • || 384 forest avenue suite 18a | laguna beach, ca 92651  | t/ 949.340.5746 | © copyright Budding Culture  2013 | www.buddingculture.com Japan is rarely at the top of anyone's list of affordable travel destinations. To help travelers explore all the possibilities they can experience when visiting on a budget, Budding Culture launched a content-rich campaign challenging users to create there own $100/days in Tokyo.
    • || 384 forest avenue suite 18a | laguna beach, ca 92651  | t/ 949.340.5746 | © copyright Budding Culture  2013 | www.buddingculture.com 19
    • || 384 forest avenue suite 18a | laguna beach, ca 92651  | t/ 949.340.5746 | © copyright Budding Culture  2013 | www.buddingculture.com 20
    • With an interest surge in sustainable energy, Budding Culture helped client NRG Energy create The Green Room. A proxy-brand website designed to stir conversation and to share ideas with those who are passionate about the breakthroughs, innovations and designs inspired by the green movement. || 384 forest avenue suite 18a | laguna beach, ca 92651  | t/ 949.340.5746 | © copyright Budding Culture  2013 | www.buddingculture.com
    • || 384 forest avenue suite 18a | laguna beach, ca 92651  | t/ 949.340.5746 | © copyright Budding Culture  2013 | www.buddingculture.com 22
    • || 384 forest avenue suite 18a | laguna beach, ca 92651  | t/ 949.340.5746 | © copyright Budding Culture  2013 | www.buddingculture.com 23 Just saw this crazy looking Leaf drive by. @TheGreenRoom - Mine? #SpotIt.PostIt.WinIt. yfrog.com/h2huxwj
    • WIth a need to drive sales in specific vertical markets with, Epson engaged Budding Culture to create outreach programs designed to educate and empower. Our Epson WorkForce Real Estate vertical outreach program launched in April 2013, with videos, case-studies and interactive how-to guides designed to help real estate professionals get the most out of their Epson printers. || 384 forest avenue suite 18a | laguna beach, ca 92651  | t/ 949.340.5746 | © copyright Budding Culture  2013 | www.buddingculture.com
    • || 384 forest avenue suite 18a | laguna beach, ca 92651  | t/ 949.340.5746 | © copyright Budding Culture  2013 | www.buddingculture.com 25
    • || 384 forest avenue suite 18a | laguna beach, ca 92651  | t/ 949.340.5746 | © copyright Budding Culture  2013 | www.buddingculture.com 26
    • || 384 forest avenue suite 18a | laguna beach, ca 92651  | t/ 949.340.5746 | © copyright Budding Culture  2013 | www.buddingculture.com 27 Budding Culture. Fired up, and ready to go to work!!