Budding Culture: What We Believe

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We believe in marketing that instigates shared passions with lovable content. What do you believe?

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Budding Culture: What We Believe

  1. 1. AN INTRO TO BUDDING CULTURE
  2. 2. BUDDING CULTURE | 384 forest avenue suite 18a | laguna beach, ca 92651  | t/ 949.340.5746 | © copyright Budding Culture  2016 | www.buddingculture.com 2 It started with an idea... Technology has fundamentally changed the ways we communicate.
  3. 3. BUDDING CULTURE | 384 forest avenue suite 18a | laguna beach, ca 92651  | t/ 949.340.5746 | © copyright Budding Culture  2016 | www.buddingculture.com 3 Current and Past Experience 3
  4. 4. BUDDING CULTURE | 384 forest avenue suite 18a | laguna beach, ca 92651  | t/ 949.340.5746 | © copyright Budding Culture  2016 | www.buddingculture.com 4 WHAT WE BELIEVE... 4
  5. 5. BUDDING CULTURE | 384 forest avenue suite 18a | laguna beach, ca 92651  | t/ 949.340.5746 | © copyright Budding Culture  2016 | www.buddingculture.com 5 Marketing has made some huge leaps in recent years. 5
  6. 6. BUDDING CULTURE | 384 forest avenue suite 18a | laguna beach, ca 92651  | t/ 949.340.5746 | © copyright Budding Culture  2016 | www.buddingculture.com 6 WE BELIEVE MARKETING HAS CHANGED BECAUSE PEOPLE HAVE CHANGED • We work more • Play harder • We’ve become more mobile • Multi-task • Keenly observe and mine data
  7. 7. BUDDING CULTURE | 384 forest avenue suite 18a | laguna beach, ca 92651  | t/ 949.340.5746 | © copyright Budding Culture  2016 | www.buddingculture.com 7 We’ve become a society of Seekers – searching and finding the information we are looking for. 7
  8. 8. BUDDING CULTURE | 384 forest avenue suite 18a | laguna beach, ca 92651  | t/ 949.340.5746 | © copyright Budding Culture  2016 | www.buddingculture.com 8 WE BELIEVE IN LOVABLE CONTENT Every two days, we create as much information as we did from the dawn of civilization up until 2003. – Eric Schmidt, former CEO of Google
  9. 9. BUDDING CULTURE | 384 forest avenue suite 18a | laguna beach, ca 92651  | t/ 949.340.5746 | © copyright Budding Culture  2016 | www.buddingculture.com 9 LOVABLE CONTENT NEEDS CONTEXT When there are millions of books, millions of songs, millions of applications, millions of everything requesting our attention – and most of it free – being found is valuable. – Kevin Kelly, Wired
  10. 10. BUDDING CULTURE | 384 forest avenue suite 18a | laguna beach, ca 92651  | t/ 949.340.5746 | © copyright Budding Culture  2016 | www.buddingculture.com 10 Our Approach: Instigate shared passions with lovable content. 10
  11. 11. BUDDING CULTURE | 384 forest avenue suite 18a | laguna beach, ca 92651  | t/ 949.340.5746 | © copyright Budding Culture  2016 | www.buddingculture.com 11 People love getting the right information at the right time. People love marketing that’s trustworthy. People love marketing that heightens their enthusiasm. People love marketing that meets their needs. 11 MARKETING PEOPLE LOVE
  12. 12. BUDDING CULTURE | 384 forest avenue suite 18a | laguna beach, ca 92651  | t/ 949.340.5746 | © copyright Budding Culture  2016 | www.buddingculture.com 12 Brand Content Community Bringing Brands and People Together Inbound Instigation 12
  13. 13. BUDDING CULTURE | 384 forest avenue suite 18a | laguna beach, ca 92651  | t/ 949.340.5746 | © copyright Budding Culture  2016 | www.buddingculture.com 13 The Building Blocks of Inbound Instigation Brand BRAND DEVELOPMENT Developing a distinct point-of-view. Identifying your key audiences. Determining how your brand can add value through marketing. Budding Culture Brand Development services include- • Communications Audit • Identity & Naming • Strategic Concepting & Ideation • Customer Profiling & Personas • Brand Leadership Strategy 13
  14. 14. BUDDING CULTURE | 384 forest avenue suite 18a | laguna beach, ca 92651  | t/ 949.340.5746 | © copyright Budding Culture  2016 | www.buddingculture.com 14 The Building Blocks of Inbound Instigation CREATIVE CONTENT Unique ideas brought to life. A unifying campaign theme designed to thrive at all touch points. Budding Culture Creative Content is designed to ignite passions and build communities- • Copywriting • Long & Short Form Collateral • Video Production • Unique Advertising Solutions • Branded Content Content 14
  15. 15. BUDDING CULTURE | 384 forest avenue suite 18a | laguna beach, ca 92651  | t/ 949.340.5746 | © copyright Budding Culture  2016 | www.buddingculture.com 15 The Building Blocks of Inbound Instigation Community INTERACTIVE MARKETING It’s all about earning the right to engage people using great content delivered in the right context. Budding Culture will ignite your brand’s key communities with Interactive Marketing that drives results- • Digital Development • Influencer Outreach • Social Media Marketing • Lead Generation & Nurturing • Inbound Marketing Programs • Paid Search • Native Ads and Behavioral based Campaigns 15
  16. 16. BUDDING CULTURE | 384 forest avenue suite 18a | laguna beach, ca 92651  | t/ 949.340.5746 | © copyright Budding Culture  2016 | www.buddingculture.com 16 The Building Blocks of Inbound Instigation Community INTERACTIVE MARKETING It’s all about earning the right to engage people using great content delivered in the right context. Budding Culture will ignite your brand’s key communities with Interactive Marketing that drives results- • Digital Development • Influencer Outreach • Social Media Marketing • Lead Generation & Nurturing • Inbound Marketing Programs • Paid Search • Native Ads and Behavioral based Campaigns 16
  17. 17. BUDDING CULTURE | 384 forest avenue suite 18a | laguna beach, ca 92651  | t/ 949.340.5746 | © copyright Budding Culture  2016 | www.buddingculture.com 17 17 Content for The Buyers Journey User Behavior Have realized and expressed symptoms of a potential problem or opportunity Have clearly defined and given a name to their problem or opportunity Have defined their solution, strategy or approach Research & Info Needs Research focused on vendor neutral 3rd party information around identifying problems or symptoms Committed to researching and understanding all of the available approaches/methods to solving their defined problem or opportunity Researching supporting documentation, data, benchmarks or endorsements to make or recommend a final decision Content Types Analyst Reports eGuides & eBooks Blog/Editorial Content White Papers Educational Content Comparison White Papers Expert Guides Live Interactions Webcasts / Podcasts / Videos Vendor/Product Comparisons Case Studies Trial Download Product Literature Live Demo Key Terms Troubleshoot Upgrade Issue Improve Resolve Optimize Risks Prevent Solution Tool Provider Device Service Software Supplier Appliance Compare Pros and Cons Vs. Benchmarks Versus Review Comparison Test ! ! " ! # Example I have a sore throat, fever and I’m achy all over. What’s wrong with me? Aha! I have strep throat. What are my options for relieving or curing my symptoms? I can see a physician, ER, or urgent care. ER costs $$$, but it is fast and I have insurance. Buyer Stages Awareness Consideration Decision 17
  18. 18. BUDDING CULTURE | 384 forest avenue suite 18a | laguna beach, ca 92651  | t/ 949.340.5746 | © copyright Budding Culture  2016 | www.buddingculture.com 18 18 A collection of lovable ideas and the thinking behind them from Budding Culture.
  19. 19. BUDDING CULTURE | 384 forest avenue suite 18a | laguna beach, ca 92651  | t/ 949.340.5746 | © copyright Budding Culture  2016 | www.buddingculture.com 19 19 Japan is rarely at the top of anyone's list of affordable travel destinations. To help travelers explore all the possibilities they can experience when visiting on a budget, Budding Culture launched a content-rich campaign challenging users to create there own $100/days in Tokyo.
  20. 20. BUDDING CULTURE | 384 forest avenue suite 18a | laguna beach, ca 92651  | t/ 949.340.5746 | © copyright Budding Culture  2016 | www.buddingculture.com 20 2020
  21. 21. BUDDING CULTURE | 384 forest avenue suite 18a | laguna beach, ca 92651  | t/ 949.340.5746 | © copyright Budding Culture  2016 | www.buddingculture.com 21 2121
  22. 22. BUDDING CULTURE | 384 forest avenue suite 18a | laguna beach, ca 92651  | t/ 949.340.5746 | © copyright Budding Culture  2016 | www.buddingculture.com 22 22 With an interest surge in sustainable energy, Budding Culture helped client NRG Energy create The Green Room. A proxy-brand website designed to stir conversation and to share ideas with those who are passionate about the breakthroughs, innovations and designs inspired by the green movement.
  23. 23. BUDDING CULTURE | 384 forest avenue suite 18a | laguna beach, ca 92651  | t/ 949.340.5746 | © copyright Budding Culture  2016 | www.buddingculture.com 23 2323
  24. 24. BUDDING CULTURE | 384 forest avenue suite 18a | laguna beach, ca 92651  | t/ 949.340.5746 | © copyright Budding Culture  2016 | www.buddingculture.com 24 24 Just saw this crazy looking Leaf drive by. @TheGreenRoom - Mine? #SpotIt.PostIt.WinIt. yfrog.com/h2huxwj 24
  25. 25. BUDDING CULTURE | 384 forest avenue suite 18a | laguna beach, ca 92651  | t/ 949.340.5746 | © copyright Budding Culture  2016 | www.buddingculture.com 25 25 With a need to drive sales in specific vertical markets with, Epson engaged Budding Culture to create outreach programs designed to educate and empower. Our Epson WorkForce Real Estate vertical outreach program launched in April 2013, with videos, case-studies and interactive how-to guides designed to help real estate professionals get the most out of their Epson printers.
  26. 26. BUDDING CULTURE | 384 forest avenue suite 18a | laguna beach, ca 92651  | t/ 949.340.5746 | © copyright Budding Culture  2016 | www.buddingculture.com 26 26
  27. 27. BUDDING CULTURE | 384 forest avenue suite 18a | laguna beach, ca 92651  | t/ 949.340.5746 | © copyright Budding Culture  2016 | www.buddingculture.com 27 27
  28. 28. BUDDING CULTURE | 384 forest avenue suite 18a | laguna beach, ca 92651  | t/ 949.340.5746 | © copyright Budding Culture  2016 | www.buddingculture.com 28 28 Budding Culture. Fired up, and ready to go to work!!

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