If you want to know something  about the future just study the present. Marshall McLuhan. Society reality check
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If you want to know something about the future just study the present. Marshall McLuhan. Society reality check




We drop out of fashion
The world around us seems sometimes totally out of control, our lack of ability to catch it and being here and now is difficult. Naturally we come to a point where we feel loose of control and everything feels as a giant chaotic state. We stop and drop out. The capability to grip disappears. Most people drop out of fashion, music, film or digital trends at one point. We tune out and our kids tune in, soon they are also turning out. Their kids continue this merry goes round in a faster and faster way than before. Not unlike the wheel of life and death, (Dharma wheel) this cycle goes on and every time we believe that we see, hear or feel as everything never have been done before. But this, but this is far from the truth. And how many parents have not shaken their heads while the youngest turns up the volume to 11. Parents who scream out; turn of that noise off, you call it music? Its dam noise”, forgetting that they heard the same thing from their parents.
Where is the borderline between young, old, hippies or punks?

The difference between young and old, hippies or punk, local or global culture get mixed and melt different cultural elements together. We are more adaptable than ever, like chameleons we change, adopt and paste into every situation we face, anywhere at any time. Walking global media units receive, sending and sort out information faster and faster. This is a highly dangerous development, everybody needs to disconnect from time to time, but try to take away from whomever the mobile phone and laptop for a week, you will after a day or two see a pale, uncomfortable and highly restless person. If the mobile phone was the modern cigarette Smartphones are the new Heroin, you get highly addicted, but not the same abstinent physical illness.
About a week ago day on the tram this young, drunk and homeless boy sit next to me and talk to everyone and he screams out that he did not understand much about it all. I replied as I sat next to him that it was good to hear because I do not understand anything as well.

What do I know?
I was thinking what do I really know? And I got this lost feeling that everything happening around me is unreal. One see and read all the news about education, terror, war, friends, social media, jobs not jobs, the terrorists in Afghanistan the war in Iraq, Steak or Sushi for dinner, red or blue, Athens or Rome, Facebook or Twitter, blog or web site? And then I just get dizzy.
There are so many choices. When I start thinking like this I feel that I am totally losing the grip into the big chaos that surrounds me.

Chaos, derived from the Ancient Greek Χάος, Chaos) typically means a state lacking order or predictability. In ancient Greece, it first meant the initial state of the universe, and, by extension, space, darkness, or a; and informally to mean a state of confusion, and in this case popular culture.
The largest consumer group is also



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If you want to know something  about the future just study the present. Marshall McLuhan. Society reality check If you want to know something about the future just study the present. Marshall McLuhan. Society reality check Presentation Transcript

  • boards by kenneth @ buddha jeans™the future is now mega trends towards 2020By kenneth @ ftmResearch & buddha jeans™
  • ftmRes each • design manual & label /packaging• kenneth lyngaas founder of design by (mark farrow @ farrow ftmresearch, buddha jeans and design) and kenneth lyngaas (levi lyngaas ftm publishing strauss europe middle east & africa)• head of trend research levi strauss project lead europe, middle east & africa 1997 – • founder of pro rib boats, disco brand 2001 entertainment, lyngaas publishing &• responsible for mega trends research buddha jeans company 2000 levi strauss, middle east & africa • the future is now & research will be• project lead new packaging and published march 2012 , digital format label system levi strauss 2000 global . • kenneth lyngaas will be avaliable for recycled denim paper labels, denim mega trend creative workshops from paper, business cards, 15th of february – april
  • concept cars green & sustainable product design a mega trend
  • research & sources*• Research by kenneth lyngaas & krish pawar research interviews & dialogs • special interviews varner retail with leading people across branches group, l’oreal, acombe, and industries. inspectorate legislation office• Innovators, politicians, scientists, norway, architects, brand managers, creative, • snøhetta architects, lucy seven tattoo thinkers, economics studios, elexia training & spa group,• LinkedIn special forums - twitter, slide • oslo west, studies of religions oslo share, Facebook – Google – yahoo universities, vg digital national answers, you tube, tree hugger, newspaper, brand republic, telenor Wikipedia, blogs & internet mobile division,• databases - books, magazines & • levi strauss europe co, karma tashi statistics national sources (various ling buddhist community, gandhi sources), trend forecasting foundation and wgsn companies & agencies
  • planet fear – a reality - creates security industriesprivate guards - security systems – private soliders
  • research foundation mega trend research 2000 – 2005 Levi’s Strauss Europe, Middle East & Africa the key trends we predicted was: a reaction towards big brand exploitation of global resources & workers brand - logo overloada growing concern of the world health sustainable thinking less is more
  • what ar e mega tr ends ? a major movement or shift in cultural behavior that influence different subjects around us. includingcommunication, retail, music, media, art and fashion. it’s not a fad but last for a longer period of time 3 – 10 years
  • r eal i ty checkwe are i nter - connected Mc luhan electric world
  • mc l uhan on the futur e«a friend said the future is the future present. if you really arecurious about the future, just study the present. only thosewho have learned to perceive the present can predict thefuture. they need only predict what has already happened bybeing the first to see trough pattern recognition. for the futureis the future present»
  • chaos theor yther e i s s i mpl y a need to br eak out
  • extract chaoss i mpl i ci ty
  • what i s happeni ng i n the wor l d?
  • a world in rapid change from local to global thinkingmodern communication technologymakes it possible to be everywhere at any time
  • rapidly growing mega citiesmexico city – los angeles - shanghai - bankok – tokyo london – manila – delhi – lagos – new york 22 mega polis in 2ooo 50% of the world population lived in cities in 2025 increase to 5 billion people (two thirds of them in poor countries )
  • enter tai nment over l oadi n ever y as pect of our cul tur e i t’s no l onger cul tur al events i t’s enter tai nment events fr om mus eums to r eal i ty tv
  • m u s e u m s = e n t e r ta i n m e n t
  • enter tai nment over l oad ai r por t = mal l + chur ch = mal l + g o ve r n m e n t = s h o p p i n g + edu cati on = s h o ppi ng + mus eum = s hoppi ng + mi l i tar y = s h oppi ng + l ei s u r e acti vi ty = s h o ppi ng + va c a ti o n = s h o p p i n g = en ter tai n ment o ver l o ad
  • ter r or i s m r el i gi on confl i ctsl ack of cul tur al under s tandi ng power of the bl ack gol d oi l
  • violence & rape decline but + 650.000 rape per. year (world)* 1,2 pr minute robbery (us) 14,5 sec burglary (us) stolen car every 31 minute (us)but the danger signals is from less educated and drop outs – increasing
  • fi nance cr i s i sUS A wo r s t cas e s cen ar i o co s t o f the fi nance cr i s i s 7 . 0 0 0 bi l l i o n $ do l l ar s co mpar e to tal co s t war i n I r aq 3 0 0 0 bi l l i o n s $ *
  • gl obal war mi ngclimate changing is the defining issue of our age all companies have responsibility to take action
  • lack of spiritualitypeople all over the world are seeking for a new truth and reality,there is a move away from tradition and superstitious religions.they are perceived as old fashion, rigid and non-problem seeking.the eastern religions and in particular buddhism is perceived«positive, nonviolence» alternative religion.we see this clearly in the increase of mind driven and inner bodysports as yoga and meditation
  • ethni c confl i ctss mal l er ethni c confl i cts al l over the wor l d
  • rise in life espectancy we live longer a steady rise from the 60’s anti aging drugs replacement of organsawareness of lifestyle diseases better drugs lower death rate at birth less heavy physical work
  • wor k i s no l onger l ocated• modern communication technology makes it possible• global education and university standards• people study abroad• increase in global business• global brand find less costly solutions to place service as call center etc.
  • ener gy s i tuati on i n the wor l d lack of non-renewable sources of energy
  • bi o technol ogy biotechnology is a field of applied biology that involves the use of living organisms and bioprocesses in engineering, technology, medicine and other purposes.
  • nano technology will change the world as we know it.slowly the world will never be the same 1,3 billion €european community investment 2010 market value + 1 trillion €9 folded investment in less than 8 years nano tube nanometre = size of a nail grows in one second
  • i nfor mati on over l oad we are constant media, liberating every thing
  • the new language fast media develops use of symbols and icons.we are now developing a brand new written languagethis language use much higher grade of symbols , signs and logos, because the way we perceive and sort visual objects are much faster than the written word
  • the reality check gives us a few answersthe reality check give us the foundation to predictcertain directions that makes an impact andinfluence in our lives.the main question:how are the consumer affected bythese happenings and directions?how does the new consumer look like?the new business, opportunities and treats?
  • Co n tact me th e fu tu r e i s n o wk e n n e t h l y n g a a s f o u n d e r £ c r e a t i ve di r ector ftmr es ear ch & bu ddh a j ean s ™ mobi l e +4747247803 m a i l : k e n n e t h @b u d d h a j e a n s . c o m bl og: bu ddh aj eans . com