Digital Media isn't Mass Media for Cheap

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15 comments

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+ Donny Jensen 3 months ago
Bud, awesome deck! Nicely put...
+ guestb49f713 8 months ago
Social Media is already influencing education at all levels. Keep in mind that our second graders are creating Facebook and developing presentations. Be ready, if you aren’t now to market to the digital generation. They are breathing down your necks. Higher education needs a wake up call.
+ Cam Gross 9 months ago
This is so great, Bud. I think the only thing I would add is that MOST businesses, IMO, need to learn how to be open and social internally before they start playing in the public sandboxes. These kids today... they always throw shovels unless they learn to play nice at home first.

I’ll be reposting this one. Too cool. Cheers.
+ Demoor Michel 10 months ago
Slide 14 REAL SUCCESS IN THE DIGITAL SPACE REQUIRES A LONG TERM COMMITMENT OF YOUR TIME AND MONEY.

Yes! A long term commitment AND a short term flexibility. Opportunities come and go. Companies should reserve some budget and some enthusiasm to re-act instantly.
+ divya_gupta03 11 months ago
:-) I will steal the complete presentation. Gr8 visuals and the message comes across strong...
+ Jinal Shah 11 months ago
nicely done bud!
+ Willem van der Horst 11 months ago
Awesome presentation dude!! Really cool - I’ll definitely steal some stuff from there. Makes me think it’s high time I create & upload a new presentation around here...
+ mickstravellin 11 months ago
brilliant deck

I love use the web like a science lab

Im definately stealing that one
+ Dino Demopoulos 11 months ago
in a nutshell, what you are saying is that i can’t BUY earned media? SHIT!
+ guest2f1c4b 11 months ago
Great work. I’ll share it with my colleague throught facebook!

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Digital Media isn't Mass Media for Cheap - Presentation Transcript

DIGITAL MEDIA ISN’T MASS AP MEDIA FOR C HE Bud Caddell Strategist, Undercurrent
Alright everyone, budgets are tight. TV is out. Radio is out.
But we still need an ass-load of awareness!
How about a viral video?
? ???
Brilliant! Get right to it.
Oh shit.
! L I A IC EP F
T E N RT ES TU WH IN T J EO R H EN T N HE N IS NOT UTIO W IB EL. ILL W A ISTR N D HAN E LE C ARN ?
THE WEB WASN’T BUILT WITH COMMERCIAL BREAKS. IN FACT, THE WEB WASN’T BUILT FOR ADVERTISERS AT ALL.
UT HEY! HAT’S K! ON THE WEB, YOU MAY JUST BE ONE OF US, BUT YOU’RE THE ONE OF US WITH GOBS OF CASH TO DO REALL COOL SHIT. Y
BUT YOUR STRATEGY FOR THE WEB HAS TO INVOLVE MORE THAN DROPPING NEW COMMERCIALS*. *PEOPLE BARELY ENDURE YOU HERE.
AND EVEN THOUGH WE LOVE THIS BIG GUY, HITS LIKE HIS ARE EVEN MORE RARE THAN CLICKS ON YOUR BANNERS.
IT’S A FACT OF ONLINE LIFE: REAL SUCCESS IN THE DIGITAL SPACE REQUIRES A LONG TERM COMMITMENT OF YOUR TIME AND MONEY.
QUIT BUYING EYEBALLS, START EARNING WHOLE FANS. VIEWERS COME AND GO, BUT FANS FIGHT FOR YOUR SURVIVAL.
ET’S FOLLOW THESE SIMPLE STEPS, AND YOU TOO, CAN SUCK LESS HARD. AKE IT APPEN!
STOP MAKING THINGS JUST TO ACCRUE A TEMPORARY AUDIENCE.
START LISTENING THEN RESPONDING.
START REWARDING PARTICIPATION.
START TREATING THE WEB LIKE A SCIENCE LAB, BECAUSE IT IS ONE.
START COLLECTING RELATIONSHIPS.
IN 2009, I CHALLENGE YOU TO STOP USING THE WEB AS JUST ANOTHER DISTRIBUTION CHANNEL.
About Me My name is Bud Caddell. I work as a Strategist at the New York based digital think-tank Undercurrent. Find me across the web at http://budcaddell.com About This Deck The illustrations used were stolen from the amazing artist Gerd Arntz., more info at http://bit.ly/gerdarntz I’d be honored if you stole anything from this deck.
READY FOR ANOTHER CHALLENGE? http://bit.ly/fans