DIGITAL MEDIA
ISN’T MASS AP
MEDIA FOR C HE


Bud Caddell   Strategist, Undercurrent
Alright everyone,
budgets are tight.
TV is out. Radio is out.
But we still need an
ass-load of awareness!
How about a viral video?
?   ???
Brilliant!
Get right to it.
Oh shit.
!
     L
    I
   A
  IC
EP


  F
T
                      E
                     N
                   RT
                 ES
                TU
WH          ...
THE WEB WASN’T BUILT WITH
COMMERCIAL BREAKS.
IN FACT, THE WEB WASN’T
BUILT FOR ADVERTISERS AT ALL.
UT HEY!
HAT’S
 K!
  ON THE WEB, YOU MAY JUST BE
  ONE OF US, BUT YOU’RE THE
  ONE OF US WITH GOBS OF
  CASH TO DO REALL CO...
BUT YOUR STRATEGY FOR
THE WEB HAS TO INVOLVE
 MORE THAN DROPPING
   NEW COMMERCIALS*.




   *PEOPLE BARELY
   ENDURE YOU ...
AND EVEN
THOUGH WE
LOVE THIS
BIG GUY,
HITS LIKE HIS
ARE EVEN
MORE RARE
THAN CLICKS
ON YOUR
BANNERS.
IT’S A FACT OF ONLINE LIFE:
REAL SUCCESS IN THE DIGITAL
SPACE REQUIRES A LONG TERM
COMMITMENT OF YOUR TIME
AND MONEY.
QUIT BUYING EYEBALLS, START
EARNING WHOLE FANS.




 VIEWERS COME AND GO, BUT FANS FIGHT FOR YOUR SURVIVAL.
ET’S
   FOLLOW THESE SIMPLE
   STEPS, AND YOU TOO,
   CAN SUCK LESS HARD.




 AKE IT
 APPEN!
STOP MAKING
  THINGS JUST
 TO ACCRUE A
  TEMPORARY
    AUDIENCE.
START LISTENING
THEN RESPONDING.
START REWARDING
    PARTICIPATION.
START TREATING
THE WEB LIKE A
SCIENCE LAB,
BECAUSE IT IS
ONE.
START COLLECTING
    RELATIONSHIPS.
IN 2009, I
CHALLENGE YOU
TO STOP USING
THE WEB AS JUST
ANOTHER
DISTRIBUTION
CHANNEL.
About Me
My name is Bud Caddell. I work as a
Strategist at the New York based digital
think-tank Undercurrent. Find me acr...
READY FOR
ANOTHER
CHALLENGE?
    http://bit.ly/fans
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Digital Media isn't Mass Media for Cheap

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In 2009, I challenge you to stop using the web as just another distribution platform.

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  • Very good model. Wish you success. I’m Ana Mui Stanley, working on my latest site on lyrics, www.lyrics-search.org/ . I enjoy reading the slide.
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  • I have learned a couple of things from your presentation. Nicely done!

    http://www.riding-mower.org/

    http://www.riding-mower.org/la105-john-deere-lawn-tractor/
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  • thanq its really nice along with helpful to me in thinking about innovation comes as well as think of which.... very nice work.... tanq for this.....
    Sharika
    http://winkhealth.com http://financewink.com
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  • Totally agree with your conclusion.

    John.
    www.freeringtones.ws/
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  • I think it is better you put some picture in there. looks more interesting and inviting

    Regards
    Anisa
    http://phonehut.info
    http://www.jpolls.net
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Digital Media isn't Mass Media for Cheap

  1. 1. DIGITAL MEDIA ISN’T MASS AP MEDIA FOR C HE Bud Caddell Strategist, Undercurrent
  2. 2. Alright everyone, budgets are tight. TV is out. Radio is out.
  3. 3. But we still need an ass-load of awareness!
  4. 4. How about a viral video?
  5. 5. ? ???
  6. 6. Brilliant! Get right to it.
  7. 7. Oh shit.
  8. 8. ! L I A IC EP F
  9. 9. T E N RT ES TU WH IN T J EO R H EN T N HE N IS NOT UTIO W IB EL. ILL W A ISTR N D HAN E LE C ARN ?
  10. 10. THE WEB WASN’T BUILT WITH COMMERCIAL BREAKS. IN FACT, THE WEB WASN’T BUILT FOR ADVERTISERS AT ALL.
  11. 11. UT HEY! HAT’S K! ON THE WEB, YOU MAY JUST BE ONE OF US, BUT YOU’RE THE ONE OF US WITH GOBS OF CASH TO DO REALL COOL SHIT. Y
  12. 12. BUT YOUR STRATEGY FOR THE WEB HAS TO INVOLVE MORE THAN DROPPING NEW COMMERCIALS*. *PEOPLE BARELY ENDURE YOU HERE.
  13. 13. AND EVEN THOUGH WE LOVE THIS BIG GUY, HITS LIKE HIS ARE EVEN MORE RARE THAN CLICKS ON YOUR BANNERS.
  14. 14. IT’S A FACT OF ONLINE LIFE: REAL SUCCESS IN THE DIGITAL SPACE REQUIRES A LONG TERM COMMITMENT OF YOUR TIME AND MONEY.
  15. 15. QUIT BUYING EYEBALLS, START EARNING WHOLE FANS. VIEWERS COME AND GO, BUT FANS FIGHT FOR YOUR SURVIVAL.
  16. 16. ET’S FOLLOW THESE SIMPLE STEPS, AND YOU TOO, CAN SUCK LESS HARD. AKE IT APPEN!
  17. 17. STOP MAKING THINGS JUST TO ACCRUE A TEMPORARY AUDIENCE.
  18. 18. START LISTENING THEN RESPONDING.
  19. 19. START REWARDING PARTICIPATION.
  20. 20. START TREATING THE WEB LIKE A SCIENCE LAB, BECAUSE IT IS ONE.
  21. 21. START COLLECTING RELATIONSHIPS.
  22. 22. IN 2009, I CHALLENGE YOU TO STOP USING THE WEB AS JUST ANOTHER DISTRIBUTION CHANNEL.
  23. 23. About Me My name is Bud Caddell. I work as a Strategist at the New York based digital think-tank Undercurrent. Find me across the web at http://budcaddell.com About This Deck The illustrations used were stolen from the amazing artist Gerd Arntz., more info at http://bit.ly/gerdarntz I’d be honored if you stole anything from this deck.
  24. 24. READY FOR ANOTHER CHALLENGE? http://bit.ly/fans
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