Digital Media isn't Mass Media for Cheap

  • 20,343 views
Uploaded on

In 2009, I challenge you to stop using the web as just another distribution platform.

In 2009, I challenge you to stop using the web as just another distribution platform.

More in: Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
  • Very good model. Wish you success. I’m Ana Mui Stanley, working on my latest site on lyrics, www.lyrics-search.org/ . I enjoy reading the slide.
    Are you sure you want to
    Your message goes here
  • I have learned a couple of things from your presentation. Nicely done!

    http://www.riding-mower.org/

    http://www.riding-mower.org/la105-john-deere-lawn-tractor/
    Are you sure you want to
    Your message goes here
  • thanq its really nice along with helpful to me in thinking about innovation comes as well as think of which.... very nice work.... tanq for this.....
    Sharika
    http://winkhealth.com http://financewink.com
    Are you sure you want to
    Your message goes here
  • Totally agree with your conclusion.

    John.
    www.freeringtones.ws/
    Are you sure you want to
    Your message goes here
  • I think it is better you put some picture in there. looks more interesting and inviting

    Regards
    Anisa
    http://phonehut.info
    http://www.jpolls.net
    Are you sure you want to
    Your message goes here
No Downloads

Views

Total Views
20,343
On Slideshare
0
From Embeds
0
Number of Embeds
46

Actions

Shares
Downloads
1,398
Comments
17
Likes
150

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. DIGITAL MEDIA ISN’T MASS AP MEDIA FOR C HE Bud Caddell Strategist, Undercurrent
  • 2. Alright everyone, budgets are tight. TV is out. Radio is out.
  • 3. But we still need an ass-load of awareness!
  • 4. How about a viral video?
  • 5. ? ???
  • 6. Brilliant! Get right to it.
  • 7. Oh shit.
  • 8. ! L I A IC EP F
  • 9. T E N RT ES TU WH IN T J EO R H EN T N HE N IS NOT UTIO W IB EL. ILL W A ISTR N D HAN E LE C ARN ?
  • 10. THE WEB WASN’T BUILT WITH COMMERCIAL BREAKS. IN FACT, THE WEB WASN’T BUILT FOR ADVERTISERS AT ALL.
  • 11. UT HEY! HAT’S K! ON THE WEB, YOU MAY JUST BE ONE OF US, BUT YOU’RE THE ONE OF US WITH GOBS OF CASH TO DO REALL COOL SHIT. Y
  • 12. BUT YOUR STRATEGY FOR THE WEB HAS TO INVOLVE MORE THAN DROPPING NEW COMMERCIALS*. *PEOPLE BARELY ENDURE YOU HERE.
  • 13. AND EVEN THOUGH WE LOVE THIS BIG GUY, HITS LIKE HIS ARE EVEN MORE RARE THAN CLICKS ON YOUR BANNERS.
  • 14. IT’S A FACT OF ONLINE LIFE: REAL SUCCESS IN THE DIGITAL SPACE REQUIRES A LONG TERM COMMITMENT OF YOUR TIME AND MONEY.
  • 15. QUIT BUYING EYEBALLS, START EARNING WHOLE FANS. VIEWERS COME AND GO, BUT FANS FIGHT FOR YOUR SURVIVAL.
  • 16. ET’S FOLLOW THESE SIMPLE STEPS, AND YOU TOO, CAN SUCK LESS HARD. AKE IT APPEN!
  • 17. STOP MAKING THINGS JUST TO ACCRUE A TEMPORARY AUDIENCE.
  • 18. START LISTENING THEN RESPONDING.
  • 19. START REWARDING PARTICIPATION.
  • 20. START TREATING THE WEB LIKE A SCIENCE LAB, BECAUSE IT IS ONE.
  • 21. START COLLECTING RELATIONSHIPS.
  • 22. IN 2009, I CHALLENGE YOU TO STOP USING THE WEB AS JUST ANOTHER DISTRIBUTION CHANNEL.
  • 23. About Me My name is Bud Caddell. I work as a Strategist at the New York based digital think-tank Undercurrent. Find me across the web at http://budcaddell.com About This Deck The illustrations used were stolen from the amazing artist Gerd Arntz., more info at http://bit.ly/gerdarntz I’d be honored if you stole anything from this deck.
  • 24. READY FOR ANOTHER CHALLENGE? http://bit.ly/fans