Digital Media isn't Mass Media for Cheap
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Digital Media isn't Mass Media for Cheap

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In 2009, I challenge you to stop using the web as just another distribution platform.

In 2009, I challenge you to stop using the web as just another distribution platform.

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  • Full Name Full Name Comment goes here.
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  • Very good model. Wish you success. I’m Ana Mui Stanley, working on my latest site on lyrics, www.lyrics-search.org/ . I enjoy reading the slide.
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  • I have learned a couple of things from your presentation. Nicely done!

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  • thanq its really nice along with helpful to me in thinking about innovation comes as well as think of which.... very nice work.... tanq for this.....
    Sharika
    http://winkhealth.com http://financewink.com
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  • Totally agree with your conclusion.

    John.
    www.freeringtones.ws/
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  • I think it is better you put some picture in there. looks more interesting and inviting

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    Anisa
    http://phonehut.info
    http://www.jpolls.net
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Digital Media isn't Mass Media for Cheap Digital Media isn't Mass Media for Cheap Presentation Transcript

  • DIGITAL MEDIA ISN’T MASS AP MEDIA FOR C HE Bud Caddell Strategist, Undercurrent
  • Alright everyone, budgets are tight. TV is out. Radio is out.
  • But we still need an ass-load of awareness!
  • How about a viral video?
  • ? ???
  • Brilliant! Get right to it.
  • Oh shit.
  • ! L I A IC EP F
  • T E N RT ES TU WH IN T J EO R H EN T N HE N IS NOT UTIO W IB EL. ILL W A ISTR N D HAN E LE C ARN ?
  • THE WEB WASN’T BUILT WITH COMMERCIAL BREAKS. IN FACT, THE WEB WASN’T BUILT FOR ADVERTISERS AT ALL.
  • UT HEY! HAT’S K! ON THE WEB, YOU MAY JUST BE ONE OF US, BUT YOU’RE THE ONE OF US WITH GOBS OF CASH TO DO REALL COOL SHIT. Y
  • BUT YOUR STRATEGY FOR THE WEB HAS TO INVOLVE MORE THAN DROPPING NEW COMMERCIALS*. *PEOPLE BARELY ENDURE YOU HERE.
  • AND EVEN THOUGH WE LOVE THIS BIG GUY, HITS LIKE HIS ARE EVEN MORE RARE THAN CLICKS ON YOUR BANNERS.
  • IT’S A FACT OF ONLINE LIFE: REAL SUCCESS IN THE DIGITAL SPACE REQUIRES A LONG TERM COMMITMENT OF YOUR TIME AND MONEY.
  • QUIT BUYING EYEBALLS, START EARNING WHOLE FANS. VIEWERS COME AND GO, BUT FANS FIGHT FOR YOUR SURVIVAL.
  • ET’S FOLLOW THESE SIMPLE STEPS, AND YOU TOO, CAN SUCK LESS HARD. AKE IT APPEN!
  • STOP MAKING THINGS JUST TO ACCRUE A TEMPORARY AUDIENCE.
  • START LISTENING THEN RESPONDING.
  • START REWARDING PARTICIPATION.
  • START TREATING THE WEB LIKE A SCIENCE LAB, BECAUSE IT IS ONE.
  • START COLLECTING RELATIONSHIPS.
  • IN 2009, I CHALLENGE YOU TO STOP USING THE WEB AS JUST ANOTHER DISTRIBUTION CHANNEL.
  • About Me My name is Bud Caddell. I work as a Strategist at the New York based digital think-tank Undercurrent. Find me across the web at http://budcaddell.com About This Deck The illustrations used were stolen from the amazing artist Gerd Arntz., more info at http://bit.ly/gerdarntz I’d be honored if you stole anything from this deck.
  • READY FOR ANOTHER CHALLENGE? http://bit.ly/fans