• Introduction: What is a podcast?
• Why should you consider a podcast for your
• The logistics (tools and tips)
• The workflow (files, feeds, subscribing)
• Promoting your podcast
• Questions and Answers
What is a Podcast?
• 1 sentence: a regularly updated feed of
multimedia (audio and/or video) content
• Defining characteristics
o Multimedia content
o Subscribers automatically receive content
o Regularly updated
o Popularized, but not controlled by Apple
Podcasts and Non-Profits
• Deliver your message to your supporters
• Interact with them in new ways
• Tell your story in an engaging, effective
• Make it easy for people to share your stories
with their friends (go viral).
• My Story: The AshokaTECH Podcast
• Recording your Audio
• Intro Music? Yes.
• Voice Overs? Yes.
• Editing your Audio
The Tools: Recording
• PC: Audacity (http://audacity.sourceforge.net/)
• Mac: GarageBand / Audacity
• Other options: your phone!
• Skype recorders
Tools: Make it Sound Professional
o In return, provide a few bucks and recognition
• Purchase royalty-free music: There are lots of
options, but try http://freeplaymusic.com/
o Pay a little bit up front, then have the rights to
the music forever
Recording: Best Practices
• Start with a consistent opening jingle: 5-15 seconds.
• Introduce yourselves and your organization each time for
• Tell people what to expect in this episode
• With interviews provide context and introductions
• If your episode has lots of links and detailed information,
include them in an associated blog post.
• Tell listeners what to look for in the next episode
• Close with a consistent closing jingle.
• Saving and Exporting your files
• Building a feed
• Sharing and distributing the feed
• Promoting your podcast
The Workflow: Saving Your Audio
• Definitely save your files as .mp3
o In audacity you'll need to "Export" to .MP3
• When choosing bitrate and audio quality options, smaller
files are usually better.
• Include metadata
o Artist name, length of recording, etc.
The Workflow: Creating a Feed
• In order for people to subscribe to your podcast it must
be in an RSS Feed.
• What is RSS?
o Really Simple Syndication
o Think of Blogs / Google Reader
• How to create a feed?
o Hosted Services
o Do it Yourself
Creating A Feed: The Components
• A podcast feed will have:
o The audio file uploaded
o Text to accompany it
o Metadata (important for iTunes)
Creating a Feed: Hosted Services
• Libsyn (http://Libsyn.com) will do it all for you...
o For $5-15 per month
o Plug and play: type in blog text, upload the audio, fill
out specially created metadata fields, and you're all
o Easiest method
o Get listed among their 15,000 Podcasts
o Sends people away from your site
Creating a Feed: Host Your Own
• Use any blogging platform that allows you to upload
media files (Wordpress, Tumblr, Non-profit Soapbox)
• For each podcast, upload the .mp3 file along with text to
introduce the episode
• DEMO: Podcasting with Nonprofit Soapbox
Creating Your Own: Use Feedburner
• Sign up at http://feeds.feedburner.com
• Submit your RSS feed and check "I'm a podcaster."
• This allows you to submit all of the metadata for your
Promoting your Podcast
• Standard media channels: newsletters, webpage, etc.
• Social media channels: allow people to share on
Facebook, Twitter, Digg, etc.
• Get listed in iTunes
o Testing your feed:
In the Advanced menu, select Subscribe to
Enter your feed URL in the text box and click OK.
o Submitting your feed:
Podcasts Page -> Submit a Podcast