Soapbox Salon: Podcasts for your Non-Profit


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Soapbox Salon: Podcasts for your Non-Profit

  1. 1. Podcasts and Non-profits: Hitting the Internet Airwaves November 4, 2010 PICnet | Washington, DC Office
  2. 2. Goal: Make More Sense Than This
  3. 3. Agenda • Introduction: What is a podcast? • Why should you consider a podcast for your non-profit? • The logistics (tools and tips) • The workflow (files, feeds, subscribing) • Promoting your podcast • Questions and Answers
  4. 4. What is a Podcast? • 1 sentence: a regularly updated feed of multimedia (audio and/or video) content • Defining characteristics o Multimedia content o Subscribers automatically receive content o Regularly updated o Popularized, but not controlled by Apple
  5. 5. Podcasts and Non-Profits • Deliver your message to your supporters automatically • Interact with them in new ways • Tell your story in an engaging, effective entertaining way • Make it easy for people to share your stories with their friends (go viral). • My Story: The AshokaTECH Podcast
  6. 6. The Tools • Recording your Audio • Intro Music? Yes. • Voice Overs? Yes. • Editing your Audio
  7. 7. The Tools: Recording • PC: Audacity ( • Mac: GarageBand / Audacity • Other options: your phone! • Skype recorders • Microphone?
  8. 8. Tools: Make it Sound Professional • Free voiceover: o In return, provide a few bucks and recognition • Purchase royalty-free music: There are lots of options, but try o Pay a little bit up front, then have the rights to the music forever
  9. 9. Tools: Edit Your Podcast
  10. 10. Recording: Best Practices • Start with a consistent opening jingle: 5-15 seconds. • Introduce yourselves and your organization each time for new listeners • Tell people what to expect in this episode • With interviews provide context and introductions • If your episode has lots of links and detailed information, include them in an associated blog post. • Tell listeners what to look for in the next episode • Close with a consistent closing jingle.
  11. 11. The Workflow • Saving and Exporting your files • Building a feed • Sharing and distributing the feed • Promoting your podcast
  12. 12. The Workflow: Saving Your Audio • Definitely save your files as .mp3 o In audacity you'll need to "Export" to .MP3 • When choosing bitrate and audio quality options, smaller files are usually better. • Include metadata o Artist name, length of recording, etc.
  13. 13. The Workflow: Creating a Feed • In order for people to subscribe to your podcast it must be in an RSS Feed. • What is RSS? o Really Simple Syndication o Think of Blogs / Google Reader • How to create a feed? o Hosted Services o Do it Yourself
  14. 14. Creating A Feed: The Components • A podcast feed will have: o The audio file uploaded o Text to accompany it o Metadata (important for iTunes)
  15. 15. Creating a Feed: Hosted Services • Libsyn ( will do it all for you... o For $5-15 per month o Plug and play: type in blog text, upload the audio, fill out specially created metadata fields, and you're all set • Positives: o Easiest method o Get listed among their 15,000 Podcasts • Negatives: o Expensive o Sends people away from your site
  16. 16. Creating a Feed: Host Your Own • Use any blogging platform that allows you to upload media files (Wordpress, Tumblr, Non-profit Soapbox) • For each podcast, upload the .mp3 file along with text to introduce the episode • DEMO: Podcasting with Nonprofit Soapbox
  17. 17. Creating Your Own: Use Feedburner • Sign up at • Submit your RSS feed and check "I'm a podcaster." • This allows you to submit all of the metadata for your podcast:
  18. 18. Promoting your Podcast • Standard media channels: newsletters, webpage, etc. • Social media channels: allow people to share on Facebook, Twitter, Digg, etc. • Get listed in iTunes o Testing your feed:  In the Advanced menu, select Subscribe to Podcast.  Enter your feed URL in the text box and click OK. o Submitting your feed:  Podcasts Page -> Submit a Podcast
  19. 19. Questions? Comments? Ask away!