The Five Myths of Social Media Mark Evans, ME Consulting markevans.ca Twitter @markevans [email_address]

Social Media is ….

Yes, many tools are free but……. It takes time, money and resources (e.g. a dedicated employee such as a community manager) to implement and effectively run social media programs.

Yes, many tools are free but…….

It takes time, money and resources (e.g. a dedicated employee such as a community manager) to implement and effectively run social media programs.

Social media is….

Doing social media well is far from glamorous and there are no shortcuts or silver bullets. It takes time and involves a lot of blocking and tackling on a daily basis. No, It Can Be A Lot of Work

Doing social media well is far from glamorous and there are no shortcuts or silver bullets.

It takes time and involves a lot of blocking and tackling on a daily basis.

7 X 24??

Social media is about the tools

Yes, But… The tools are cool but even the best tools are worthless without a clear goal of what and how they should be used.

Yes, But…

The tools are cool but even the best tools are worthless without a clear goal of what and how they should be used.

Social media is a standalone activity

Wrong Social media is a not an add-on or an accessory but many companies suggest “let’s add some social media” to the mix. To be successful, social media needs to be part of and aligned with a company’s brand, marketing, sales and strategic goals.

Wrong

Social media is a not an add-on or an accessory but many companies suggest “let’s add some social media” to the mix.

To be successful, social media needs to be part of and aligned with a company’s brand, marketing, sales and strategic goals.

Measuring ROI is Difficult

Wrong There are lots of tools to track, monitor and measure social media activity

Wrong

There are lots of tools to track, monitor and measure social media activity

Brand building Relationship management Product development Reputation management Customer interaction Customer feedback Customer support Community building Growing Sales And Social Media is Good for….

Brand building

Relationship management

Product development

Reputation management

Customer interaction

Customer feedback

Customer support

Community building

Growing Sales

Web Site: markevans.ca Twitter: @markevans Blogs: markevanstech.com, twitterrati.com Phone: 416-669-7028

Web Site: markevans.ca

Twitter: @markevans

Blogs: markevanstech.com, twitterrati.com

Phone: 416-669-7028