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The Five Myths of Social Media
The Five Myths of Social Media
The Five Myths of Social Media
The Five Myths of Social Media
The Five Myths of Social Media
The Five Myths of Social Media
The Five Myths of Social Media
The Five Myths of Social Media
The Five Myths of Social Media
The Five Myths of Social Media
The Five Myths of Social Media
The Five Myths of Social Media
The Five Myths of Social Media
The Five Myths of Social Media
The Five Myths of Social Media
The Five Myths of Social Media
The Five Myths of Social Media
The Five Myths of Social Media
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The Five Myths of Social Media

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This presentation, which was made at Search Engine Strategies Toronto, focuses on the five myths of social media. For example, there's a belief that social media is free but people don't take into …

This presentation, which was made at Search Engine Strategies Toronto, focuses on the five myths of social media. For example, there's a belief that social media is free but people don't take into accounts "costs" such as time and people needed to do social media well.

Published in: Technology, Business
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    • 1. The Five Myths of Social Media Mark Evans, ME Consulting markevans.ca Twitter @markevans [email_address]
    • 2. Social Media is ….
    • 3. <ul><li>Yes, many tools are free but……. </li></ul><ul><li>It takes time, money and resources (e.g. a dedicated employee such as a community manager) to implement and effectively run social media programs. </li></ul>
    • 4. &nbsp;
    • 5. &nbsp;
    • 6. Social media is….
    • 7. <ul><li>Doing social media well is far from glamorous and there are no shortcuts or silver bullets. </li></ul><ul><li>It takes time and involves a lot of blocking and tackling on a daily basis. </li></ul>No, It Can Be A Lot of Work
    • 8. 7 X 24??
    • 9. Social media is about the tools
    • 10. <ul><li>Yes, But… </li></ul><ul><li>The tools are cool but even the best tools are worthless without a clear goal of what and how they should be used. </li></ul>
    • 11. Social media is a standalone activity
    • 12. <ul><li>Wrong </li></ul><ul><li>Social media is a not an add-on or an accessory but many companies suggest “let’s add some social media” to the mix. </li></ul><ul><li>To be successful, social media needs to be part of and aligned with a company’s brand, marketing, sales and strategic goals. </li></ul>
    • 13. &nbsp;
    • 14. Measuring ROI is Difficult
    • 15. <ul><li>Wrong </li></ul><ul><li>There are lots of tools to track, monitor and measure social media activity </li></ul>
    • 16. &nbsp;
    • 17. <ul><li>Brand building </li></ul><ul><li>Relationship management </li></ul><ul><li>Product development </li></ul><ul><li>Reputation management </li></ul><ul><li>Customer interaction </li></ul><ul><li>Customer feedback </li></ul><ul><li>Customer support </li></ul><ul><li>Community building </li></ul><ul><li>Growing Sales </li></ul>And Social Media is Good for….
    • 18. <ul><li>Web Site: markevans.ca </li></ul><ul><li>Twitter: @markevans </li></ul><ul><li>Blogs: markevanstech.com, twitterrati.com </li></ul><ul><li>Phone: 416-669-7028 </li></ul>

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