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Storytelling and startups
 

Storytelling and startups

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For startups, storytelling is a crucial part of their ability to connect with different target audiences. This presentation looks at the history of storytelling, why it's important, and how and where ...

For startups, storytelling is a crucial part of their ability to connect with different target audiences. This presentation looks at the history of storytelling, why it's important, and how and where to do it.

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  • Lascaux Caves in the Pyrenees MountainsDiscovered in 1940 by a group of French children, a series of cave paintings that date back to sometime between 15,000 and 13,000 B.C. depicted a variety of animals and one image of a human being.
  • 38 plays, 16th century.
  • Jakob (1785–1863) and Wilhelm (1786–1859) Grimm were brothers who became famous for their collection of folk tales
  • Sleeping Beauty, Cinderella, Rumplestilkin, Little Red Riding Hood and Hansel & Gretel.
  • I would argue storytelling should be as important as the technology and the productIt should be embraced from the beginning
  • Angoss Software example – board rejected my core messaging
  • No perspective
  • Engineers, developers, business development
  • Divide into four slides

Storytelling and startups Storytelling and startups Presentation Transcript