Storytelling and startups

Storytelling and Startups: Why it matters and how to do itDecember 2012

The History of Storytelling

Cave drawings that date back to 15,000 to 13,000 BC

There is a long, long history of storytellers

William Shakespeare

The Grimm Brothers

Steve Jobs: The best storyteller of his generation?

Why do Stories Work so Well? 1. They’re memorable 2. They’re inspiring 3. They’re shareable

But What Does StorytellingHave to do with Startups???

Everything!

But Here’s The Thing……

Most Startups Aren’t Good Storytellers

Too Close to the Fire (aka No perspective)

Talk about product rather thatwhat consumers want to know

Wrong Toolset

Storytelling Has to Start From

And Be Part of a Startup’s Corporate DNA

How Come?

Win overStories are used to……. family, frie nds Find and Raise recruit a Capital co-founder Attract employees

Where Do You Start?

(aka Core Messaging)

What do you do?What are Who needs the key it?benefits? How are you unique?

….And WIIFM?What’s in it for me (the potential customer)?

(aka Where to tell your stories)

What are the target audiences? Where do Who’s the they hangcompetition? out? How do they buy?

(aka Creating stories and where to tell them)

The bad…..

…..and the good.

The Keys to Telling Great Stories Think story, not product or features Put Party yourself in where the the party’s audience’s happening shoes Look for something different or unique

Final Words“Storytelling is, by far, the most underrated skill in business”

Thanks!www.markevans.ca@markevansmark@markevans.cahttp://bit.ly/startupscanada

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Storytelling and startups

by ME Consulting on Dec 12, 2012

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