Storytelling and startups
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Storytelling and startups

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For startups, storytelling is a crucial part of their ability to connect with different target audiences. This presentation looks at the history of storytelling, why it's important, and how and......

For startups, storytelling is a crucial part of their ability to connect with different target audiences. This presentation looks at the history of storytelling, why it's important, and how and where to do it.

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  • Lascaux Caves in the Pyrenees MountainsDiscovered in 1940 by a group of French children, a series of cave paintings that date back to sometime between 15,000 and 13,000 B.C. depicted a variety of animals and one image of a human being.
  • 38 plays, 16th century.
  • Jakob (1785–1863) and Wilhelm (1786–1859) Grimm were brothers who became famous for their collection of folk tales
  • Sleeping Beauty, Cinderella, Rumplestilkin, Little Red Riding Hood and Hansel & Gretel.
  • I would argue storytelling should be as important as the technology and the productIt should be embraced from the beginning
  • Angoss Software example – board rejected my core messaging
  • No perspective
  • Engineers, developers, business development
  • Divide into four slides

Transcript

  • 1. Storytelling and Startups: Why it matters and how to do itDecember 2012
  • 2. The History of Storytelling
  • 3. Cave drawings that date back to 15,000 to 13,000 BC
  • 4. There is a long, long history of storytellers
  • 5. William Shakespeare
  • 6. The Grimm Brothers
  • 7. Steve Jobs: The best storyteller of his generation?
  • 8. Why do Stories Work so Well? 1. They’re memorable 2. They’re inspiring 3. They’re shareable
  • 9. But What Does StorytellingHave to do with Startups???
  • 10. Everything!
  • 11. But Here’s The Thing……
  • 12. Most Startups Aren’t Good Storytellers
  • 13. Too Close to the Fire (aka No perspective)
  • 14. Talk about product rather thatwhat consumers want to know
  • 15. Wrong Toolset
  • 16. Storytelling Has to Start From
  • 17. And Be Part of a Startup’s Corporate DNA
  • 18. How Come?
  • 19. Win overStories are used to……. family, frie nds Find and Raise recruit a Capital co-founder Attract employees
  • 20. Where Do You Start?
  • 21. (aka Core Messaging)
  • 22. What do you do?What are Who needs the key it?benefits? How are you unique?
  • 23. ….And WIIFM?What’s in it for me (the potential customer)?
  • 24. (aka Where to tell your stories)
  • 25. What are the target audiences? Where do Who’s the they hangcompetition? out? How do they buy?
  • 26. (aka Creating stories and where to tell them)
  • 27. The bad…..
  • 28. …..and the good.
  • 29. The Keys to Telling Great Stories Think story, not product or features Put Party yourself in where the the party’s audience’s happening shoes Look for something different or unique
  • 30. Final Words“Storytelling is, by far, the most underrated skill in business”
  • 31. Thanks!www.markevans.ca@markevansmark@markevans.cahttp://bit.ly/startupscanada