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PodCamp Toronto Presentation (Mark Evans)
PodCamp Toronto Presentation (Mark Evans)
PodCamp Toronto Presentation (Mark Evans)
PodCamp Toronto Presentation (Mark Evans)
PodCamp Toronto Presentation (Mark Evans)
PodCamp Toronto Presentation (Mark Evans)
PodCamp Toronto Presentation (Mark Evans)
PodCamp Toronto Presentation (Mark Evans)
PodCamp Toronto Presentation (Mark Evans)
PodCamp Toronto Presentation (Mark Evans)
PodCamp Toronto Presentation (Mark Evans)
PodCamp Toronto Presentation (Mark Evans)
PodCamp Toronto Presentation (Mark Evans)
PodCamp Toronto Presentation (Mark Evans)
PodCamp Toronto Presentation (Mark Evans)
PodCamp Toronto Presentation (Mark Evans)
PodCamp Toronto Presentation (Mark Evans)
PodCamp Toronto Presentation (Mark Evans)
PodCamp Toronto Presentation (Mark Evans)
PodCamp Toronto Presentation (Mark Evans)
PodCamp Toronto Presentation (Mark Evans)
PodCamp Toronto Presentation (Mark Evans)
PodCamp Toronto Presentation (Mark Evans)
PodCamp Toronto Presentation (Mark Evans)
PodCamp Toronto Presentation (Mark Evans)
PodCamp Toronto Presentation (Mark Evans)
PodCamp Toronto Presentation (Mark Evans)
PodCamp Toronto Presentation (Mark Evans)
PodCamp Toronto Presentation (Mark Evans)
PodCamp Toronto Presentation (Mark Evans)
PodCamp Toronto Presentation (Mark Evans)
PodCamp Toronto Presentation (Mark Evans)
PodCamp Toronto Presentation (Mark Evans)
PodCamp Toronto Presentation (Mark Evans)
PodCamp Toronto Presentation (Mark Evans)
PodCamp Toronto Presentation (Mark Evans)
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PodCamp Toronto Presentation (Mark Evans)

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A presentation for PodCamp Toronto about the importance of telling great stories that can be delivered to multiple places.

A presentation for PodCamp Toronto about the importance of telling great stories that can be delivered to multiple places.

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  • Stuart MacLean
  • Mr. Rogers
  • The Friendly Giant
  • Steve Jobs
  • Transcript

    • 1. How and Why To Tell Great Stories
      Presented by: Mark Evans
    • 2.
    • 3. Good Stories Are More Important Than Ever
    • 4. Lots of noise
      Time-strapped consumers
      Fragmented blogosphere
      Fewer traditional media sources
    • 5. We Can All Be Great Story Tellers
    • 6.
    • 7.
    • 8.
    • 9. Steve Jobs: Master Storyteller
    • 10. So, What’s Good Story?
    • 11. A Good Story
      Interesting
      Educational
      Engaging
      Entertaining
      Informative
      Authentic
    • 12. Think About the Audience
    • 13. Where Do Stories Happen?
    • 14. Everywhere!
      Videos
      Investor/Partner Pitches
      Sales Calls
      Presentations
      Media/Blogger Pitches
      Web Site
      Brochures
      Social Media
      Blogs
    • 15. Page
      Page
      Who You Are
      Why Anyone Would Care
    • 16. “Representing a company or organization on the Internet is one of a Web site's most important jobs. Effectively explaining the company's purpose and what it stands for provides essential support for all other website goals.”
      - Jakob Nielsen
    • 17. The Good
    • 18.
    • 19. The Bad
    • 20.
    • 21.
    • 22. The Good
    • 23.
    • 24. The Bad
    • 25.
    • 26.
    • 27. About Us Exercise
      Pick a Partner
      In three minutes, discover and craft their “story”
      Tips: Make it interesting, fun, provide some sizzle
    • 28. Every post is an opportunity to tell a good story that entertains, informs, educations or engages
    • 29. A Good Blog Post
      Interesting
      Educational
      Engaging
      Entertaining
      Informative
      Authentic
      Catchy Headline
      Links to Other Sources
    • 30. Your tweets and updates are small slices of an ongoing “story” that reflect who you are and what you think
    • 31.
    • 32.
    • 33. Tell A
      Story
    • 34. The Big Story Exercise
      Scenario: A startup has developed a popular Facebook application that lets people talk in real-time about their favorite TV shows while they are being broadcast. The app is particularly popular with people who watch reality shows.
      Task: Create a “pitch” for the media and bloggers that tells a big story.
    • 35. Feedback
      http://spkr8.com/t/1969
    • 36. Mark Evans
      ME Consulting: www.markevans.ca
      Phone: 416-669-7028
      Twitter: @markevans
      Blogs: markevanstech.com, twitterrati.com
      Contact Info

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