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PodCamp Toronto Presentation (Mark Evans)
 

PodCamp Toronto Presentation (Mark Evans)

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A presentation for PodCamp Toronto about the importance of telling great stories that can be delivered to multiple places.

A presentation for PodCamp Toronto about the importance of telling great stories that can be delivered to multiple places.

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  • Stuart MacLean
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PodCamp Toronto Presentation (Mark Evans) PodCamp Toronto Presentation (Mark Evans) Presentation Transcript

  • How and Why To Tell Great Stories
    Presented by: Mark Evans
  • Good Stories Are More Important Than Ever
  • Lots of noise
    Time-strapped consumers
    Fragmented blogosphere
    Fewer traditional media sources
  • We Can All Be Great Story Tellers
  • Steve Jobs: Master Storyteller
  • So, What’s Good Story?
  • A Good Story
    Interesting
    Educational
    Engaging
    Entertaining
    Informative
    Authentic
  • Think About the Audience
  • Where Do Stories Happen?
  • Everywhere!
    Videos
    Investor/Partner Pitches
    Sales Calls
    Presentations
    Media/Blogger Pitches
    Web Site
    Brochures
    Social Media
    Blogs
  • Page
    Page
    Who You Are
    Why Anyone Would Care
  • “Representing a company or organization on the Internet is one of a Web site's most important jobs. Effectively explaining the company's purpose and what it stands for provides essential support for all other website goals.”
    - Jakob Nielsen
  • The Good
  • The Bad
  • The Good
  • The Bad
  • About Us Exercise
    Pick a Partner
    In three minutes, discover and craft their “story”
    Tips: Make it interesting, fun, provide some sizzle
  • Every post is an opportunity to tell a good story that entertains, informs, educations or engages
  • A Good Blog Post
    Interesting
    Educational
    Engaging
    Entertaining
    Informative
    Authentic
    Catchy Headline
    Links to Other Sources
  • Your tweets and updates are small slices of an ongoing “story” that reflect who you are and what you think
  • Tell A
    Story
  • The Big Story Exercise
    Scenario: A startup has developed a popular Facebook application that lets people talk in real-time about their favorite TV shows while they are being broadcast. The app is particularly popular with people who watch reality shows.
    Task: Create a “pitch” for the media and bloggers that tells a big story.
  • Feedback
    http://spkr8.com/t/1969
  • Mark Evans
    ME Consulting: www.markevans.ca
    Phone: 416-669-7028
    Twitter: @markevans
    Blogs: markevanstech.com, twitterrati.com
    Contact Info