The What, Why and How     March 2012
What is Pinterest?“A content sharing service that allowsmembers to "pin" images, videos and otherobjects to their pinboard...
What is Pinterest?“The latest craze in social media – the chic newvisually stimulating social sharing site is quicklyjoini...
What is Pinterest?"A fun reminder of the clothes I will neverafford/fit into, the home decor I will neverafford/fit into o...
Pinterest reached 10M (U.S.) monthly uniques faster          than any standalone site…. EVER
The New, Shiny Toy
Women Rule!30%           Female      70%     Male
How Does Pinterest Make Money?
Revenue Could Also Come From…• Advertising through branded  campaigns, outbound links and traditional ads.• Ecommerce part...
Let’s Get Started – 1, 2,31. Ask for an invitation2. Create a Pinterest profile.3. Link a Twitter account and upload a bra...
Get the Browser Add-On
Place it on Website or Blog
Use an iPhone
What to Pin, What to Pin?
How to PinStep#1: Select Image
Step #2After clicking on “Pin It” button in browser or Website,images will appear. Select the one you want to appear.
Step 3:Click on “Pin This”
Step 5:Pick the board for it appear, write a short descriptionand, if you want, also post it to Twitter
What’s in it for PR and Marketers?
The Power of Referrals
“This is big”- TechCrunch, March 8, 2012
Links, Baby!Every pin links back to a Website. The moresomething is pinned or repinned, the bigger thepotential for referr...
The Power of Referrals
Everyone’s Climbing on the       Bandwagon
Engagement• More than 80% of all pins are re-pins, which  shows Pinterest’s viral potential.• Comments and likes on your p...
Aninfographic is   pinned
And then  thishappens  …..
Contests
• Best Pinboard  Users create a pin board; brands select the best one.• Most likes/repins
Entrants create pinboards and  s...
Metrics• Pinterest currently doesn’t provide analytics  or metrics• You can track referrals using a service such as  Googl...
New Analytics Services Are Coming
Copyright
• TOS updated to remove Pinterest’s right to sell  a user’s content.• It also released simpler tools for people to  report...
No Pinterest for You! Websites can block people from pinningtheir content by inserting a small piece of        code provid...
No Pinterest for You!
Copyright1. Try to pin original content2. If you pin something, make sure there’s a link to   the original Web site so the...
Thanks!                  Mark Evans           Principal, ME Consulting“Helping startups and entrepreneurs succeed”        ...
Pinterest: The What, Why and How
Pinterest: The What, Why and How
Pinterest: The What, Why and How
Pinterest: The What, Why and How
Pinterest: The What, Why and How
Pinterest: The What, Why and How
Pinterest: The What, Why and How
Pinterest: The What, Why and How
Pinterest: The What, Why and How
Pinterest: The What, Why and How
Pinterest: The What, Why and How
Pinterest: The What, Why and How
Pinterest: The What, Why and How
Pinterest: The What, Why and How
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Pinterest: The What, Why and How

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Pinterest: The What, Why and How

  1. 1. The What, Why and How March 2012
  2. 2. What is Pinterest?“A content sharing service that allowsmembers to "pin" images, videos and otherobjects to their pinboard.”- Pinterest
  3. 3. What is Pinterest?“The latest craze in social media – the chic newvisually stimulating social sharing site is quicklyjoining the likes of Facebook, Twitter andStumbleUpon.”- Jeff Bullas, jeffbullas.com
  4. 4. What is Pinterest?"A fun reminder of the clothes I will neverafford/fit into, the home decor I will neverafford/fit into our small house, the recipes andcrafts I am too lazy to ever make, the sayings Iwasnt clever enough to think of my own, thephotos I wish I had taken but didnt."
  5. 5. Pinterest reached 10M (U.S.) monthly uniques faster than any standalone site…. EVER
  6. 6. The New, Shiny Toy
  7. 7. Women Rule!30% Female 70% Male
  8. 8. How Does Pinterest Make Money?
  9. 9. Revenue Could Also Come From…• Advertising through branded campaigns, outbound links and traditional ads.• Ecommerce partners for affiliate links
• Selling goods and services to users (e.g. virtual goods, printed collections, premium tools)
• Selling user data/analytics
  10. 10. Let’s Get Started – 1, 2,31. Ask for an invitation2. Create a Pinterest profile.3. Link a Twitter account and upload a branded logo4. Follow other people with the same "interests" as your brand5. Create boards6. Pin, pin, pin
  11. 11. Get the Browser Add-On
  12. 12. Place it on Website or Blog
  13. 13. Use an iPhone
  14. 14. What to Pin, What to Pin?
  15. 15. How to PinStep#1: Select Image
  16. 16. Step #2After clicking on “Pin It” button in browser or Website,images will appear. Select the one you want to appear.
  17. 17. Step 3:Click on “Pin This”
  18. 18. Step 5:Pick the board for it appear, write a short descriptionand, if you want, also post it to Twitter
  19. 19. What’s in it for PR and Marketers?
  20. 20. The Power of Referrals
  21. 21. “This is big”- TechCrunch, March 8, 2012
  22. 22. Links, Baby!Every pin links back to a Website. The moresomething is pinned or repinned, the bigger thepotential for referral traffic.
  23. 23. The Power of Referrals
  24. 24. Everyone’s Climbing on the Bandwagon
  25. 25. Engagement• More than 80% of all pins are re-pins, which shows Pinterest’s viral potential.• Comments and likes on your pins show fans are engaged and invite others to join in the conversation about your content.
  26. 26. Aninfographic is pinned
  27. 27. And then thishappens …..
  28. 28. Contests
  29. 29. • Best Pinboard Users create a pin board; brands select the best one.• Most likes/repins
Entrants create pinboards and specific images for users to like and/or re-pin. Winner(s) based on the amount of likes/re-pins they receive.• Sweepstakes Entries
Random winners drawn from a pool on entries. People can enter the sweepstakes by repining an image and/or following a brand on Pinterest.
  30. 30. Metrics• Pinterest currently doesn’t provide analytics or metrics• You can track referrals using a service such as Google Analytics
  31. 31. New Analytics Services Are Coming
  32. 32. Copyright
  33. 33. • TOS updated to remove Pinterest’s right to sell a user’s content.• It also released simpler tools for people to report alleged copyright or trademark infringements.
  34. 34. No Pinterest for You! Websites can block people from pinningtheir content by inserting a small piece of code provided by Pinterest
  35. 35. No Pinterest for You!
  36. 36. Copyright1. Try to pin original content2. If you pin something, make sure there’s a link to the original Web site so the owner gets referral traffic3. If you get a DMCA Take Down Notice, comply…immediately.
  37. 37. Thanks! Mark Evans Principal, ME Consulting“Helping startups and entrepreneurs succeed” www.markevans.ca mark@markevans.ca Twitter: @markevans LinkedIn: http://ca.linkedin.com/in/markev
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