What is Pinterest?“A content sharing service that allowsmembers to "pin" images, videos and otherobjects to their pinboard.”- Pinterest
What is Pinterest?“The latest craze in social media – the chic newvisually stimulating social sharing site is quicklyjoining the likes of Facebook, Twitter andStumbleUpon.”- Jeff Bullas, jeffbullas.com
What is Pinterest?"A fun reminder of the clothes I will neverafford/fit into, the home decor I will neverafford/fit into our small house, the recipes andcrafts I am too lazy to ever make, the sayings Iwasnt clever enough to think of my own, thephotos I wish I had taken but didnt."
Pinterest reached 10M (U.S.) monthly uniques faster than any standalone site…. EVER
Revenue Could Also Come From…• Advertising through branded campaigns, outbound links and traditional ads.• Ecommerce partners for affiliate links • Selling goods and services to users (e.g. virtual goods, printed collections, premium tools) • Selling user data/analytics
Let’s Get Started – 1, 2,31. Ask for an invitation2. Create a Pinterest profile.3. Link a Twitter account and upload a branded logo4. Follow other people with the same "interests" as your brand5. Create boards6. Pin, pin, pin
Engagement• More than 80% of all pins are re-pins, which shows Pinterest’s viral potential.• Comments and likes on your pins show fans are engaged and invite others to join in the conversation about your content.
• Best Pinboard Users create a pin board; brands select the best one.• Most likes/repins Entrants create pinboards and specific images for users to like and/or re-pin. Winner(s) based on the amount of likes/re-pins they receive.• Sweepstakes Entries Random winners drawn from a pool on entries. People can enter the sweepstakes by repining an image and/or following a brand on Pinterest.
Metrics• Pinterest currently doesn’t provide analytics or metrics• You can track referrals using a service such as Google Analytics
Copyright1. Try to pin original content2. If you pin something, make sure there’s a link to the original Web site so the owner gets referral traffic3. If you get a DMCA Take Down Notice, comply…immediately.
Thanks! Mark Evans Principal, ME Consulting“Helping startups and entrepreneurs succeed” www.markevans.ca firstname.lastname@example.org Twitter: @markevans LinkedIn: http://ca.linkedin.com/in/markev
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