What is Pinterest?“The latest craze
in social media – the chic newvisually stimulating social sharing site is quicklyjoining the likes of Facebook, Twitter andStumbleUpon.”- Jeff Bullas, jeffbullas.com
What is Pinterest?"A fun reminder
of the clothes I will neverafford/fit into, the home decor I will neverafford/fit into our small house, the recipes andcrafts I am too lazy to ever make, the sayings Iwasnt clever enough to think of my own, thephotos I wish I had taken but didnt."
Revenue Could Also Come From…•
Advertising through branded campaigns, outbound links and traditional ads.• Ecommerce partners for affiliate links • Selling goods and services to users (e.g. virtual goods, printed collections, premium tools) • Selling user data/analytics
Let’s Get Started – 1,
2,31. Ask for an invitation2. Create a Pinterest profile.3. Link a Twitter account and upload a branded logo4. Follow other people with the same "interests" as your brand5. Create boards6. Pin, pin, pin
Engagement• More than 80% of
all pins are re-pins, which shows Pinterest’s viral potential.• Comments and likes on your pins show fans are engaged and invite others to join in the conversation about your content.
• Best Pinboard Users create
a pin board; brands select the best one.• Most likes/repins Entrants create pinboards and specific images for users to like and/or re-pin. Winner(s) based on the amount of likes/re-pins they receive.• Sweepstakes Entries Random winners drawn from a pool on entries. People can enter the sweepstakes by repining an image and/or following a brand on Pinterest.
Copyright1. Try to pin original
content2. If you pin something, make sure there’s a link to the original Web site so the owner gets referral traffic3. If you get a DMCA Take Down Notice, comply…immediately.
Thanks! Mark Evans Principal, ME
Consulting“Helping startups and entrepreneurs succeed” www.markevans.ca firstname.lastname@example.org Twitter: @markevans LinkedIn: http://ca.linkedin.com/in/markev