What is Pinterest?“A content sharing service that allowsmembers to "pin" images, videos and otherobjects to their pinboard.”- Pinterest
What is Pinterest?“The latest craze in social media – the chic newvisually stimulating social sharing site is quicklyjoining the likes of Facebook, Twitter andStumbleUpon.”- Jeff Bullas, jeffbullas.com
What is Pinterest?"A fun reminder of the clothes I will neverafford/fit into, the home decor I will neverafford/fit into our small house, the recipes andcrafts I am too lazy to ever make, the sayings Iwasnt clever enough to think of my own, thephotos I wish I had taken but didnt."
Pinterest reached 10M (U.S.) monthly uniques faster than any standalone site…. EVER
Let’s Get Started – 1, 2,31. Ask for an invitation2. Create a Pinterest profile.3. Link a Twitter account and upload a branded logo4. Follow other people with the same "interests" as your brand5. Create boards6. Pin, pin, pin
Engagement• More than 80% of all pins are re-pins, which shows Pinterest’s viral potential.• Comments and likes on your pins show fans are engaged and invite others to join in the conversation about your content.
• Best Pinboard Users create a pin board; brands select the best one.• Most likes/repins Entrants create pinboards and specific images for users to like and/or re-pin. Winner(s) based on the amount of likes/re-pins they receive.• Sweepstakes Entries Random winners drawn from a pool on entries. People can enter the sweepstakes by repining an image and/or following a brand on Pinterest.
Metrics• Pinterest currently doesn’t provide analytics or metrics• You can track referrals using a service such as Google Analytics
Revenue Could Also Come From…• Advertising through branded campaigns, outbound links and traditional ads.• Ecommerce partners for affiliate links • Selling goods and services to users (e.g. virtual goods, printed collections, premium tools) • Selling user data/analytics
Copyright1. Try to pin original content2. If you pin something, make sure there’s a link to the original Web site so the owner gets referral traffic3. If you get a DMCA Take Down Notice, comply…immediately.
Thanks! Mark Evans Principal, ME Consulting www.markevans.ca email@example.com Twitter: @markevansThis Week in Canadian Startups http://bit.ly/startupscanada