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How to Make Facebook Pages Engage and Sizzle
How to Make Facebook Pages Engage and Sizzle
How to Make Facebook Pages Engage and Sizzle
How to Make Facebook Pages Engage and Sizzle
How to Make Facebook Pages Engage and Sizzle
How to Make Facebook Pages Engage and Sizzle
How to Make Facebook Pages Engage and Sizzle
How to Make Facebook Pages Engage and Sizzle
How to Make Facebook Pages Engage and Sizzle
How to Make Facebook Pages Engage and Sizzle
How to Make Facebook Pages Engage and Sizzle
How to Make Facebook Pages Engage and Sizzle
How to Make Facebook Pages Engage and Sizzle
How to Make Facebook Pages Engage and Sizzle
How to Make Facebook Pages Engage and Sizzle
How to Make Facebook Pages Engage and Sizzle
How to Make Facebook Pages Engage and Sizzle
How to Make Facebook Pages Engage and Sizzle
How to Make Facebook Pages Engage and Sizzle
How to Make Facebook Pages Engage and Sizzle
How to Make Facebook Pages Engage and Sizzle
How to Make Facebook Pages Engage and Sizzle
How to Make Facebook Pages Engage and Sizzle
How to Make Facebook Pages Engage and Sizzle
How to Make Facebook Pages Engage and Sizzle
How to Make Facebook Pages Engage and Sizzle
How to Make Facebook Pages Engage and Sizzle
How to Make Facebook Pages Engage and Sizzle
How to Make Facebook Pages Engage and Sizzle
How to Make Facebook Pages Engage and Sizzle
How to Make Facebook Pages Engage and Sizzle
How to Make Facebook Pages Engage and Sizzle
How to Make Facebook Pages Engage and Sizzle
How to Make Facebook Pages Engage and Sizzle
How to Make Facebook Pages Engage and Sizzle
How to Make Facebook Pages Engage and Sizzle
How to Make Facebook Pages Engage and Sizzle
How to Make Facebook Pages Engage and Sizzle
How to Make Facebook Pages Engage and Sizzle
How to Make Facebook Pages Engage and Sizzle
How to Make Facebook Pages Engage and Sizzle
How to Make Facebook Pages Engage and Sizzle
How to Make Facebook Pages Engage and Sizzle
How to Make Facebook Pages Engage and Sizzle
How to Make Facebook Pages Engage and Sizzle
How to Make Facebook Pages Engage and Sizzle
How to Make Facebook Pages Engage and Sizzle
How to Make Facebook Pages Engage and Sizzle
How to Make Facebook Pages Engage and Sizzle
How to Make Facebook Pages Engage and Sizzle
How to Make Facebook Pages Engage and Sizzle
How to Make Facebook Pages Engage and Sizzle
How to Make Facebook Pages Engage and Sizzle
How to Make Facebook Pages Engage and Sizzle
How to Make Facebook Pages Engage and Sizzle
How to Make Facebook Pages Engage and Sizzle
How to Make Facebook Pages Engage and Sizzle
How to Make Facebook Pages Engage and Sizzle
How to Make Facebook Pages Engage and Sizzle
How to Make Facebook Pages Engage and Sizzle
How to Make Facebook Pages Engage and Sizzle
How to Make Facebook Pages Engage and Sizzle
How to Make Facebook Pages Engage and Sizzle
How to Make Facebook Pages Engage and Sizzle
How to Make Facebook Pages Engage and Sizzle
How to Make Facebook Pages Engage and Sizzle
How to Make Facebook Pages Engage and Sizzle
How to Make Facebook Pages Engage and Sizzle
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How to Make Facebook Pages Engage and Sizzle

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A presentation done at meshwest in Calgary about how Facebook Pages could be used to engage

A presentation done at meshwest in Calgary about how Facebook Pages could be used to engage

Published in: Technology, Business
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  • http://www.facebook.com/press/info.php?statistics
  • http://www.socialbakers.com/facebook-statistics/canada
  • http://hoggan.com/blog/2010/06/facebook-user-map-for-canada-june-2010-every-province-shows-major-growth/
  • http://www.facebook.com/note.php?note_id=150630338305797
  • http://www.facebook.com/note.php?note_id=150630338305797
  • And deliver engaging content such as polls, menus, news about product launches and even e-commerce…all within Facebook.
  • Facebook.genomealberta.ca
  • The ability to create tabs that literally do anything has made Facebook Page an increasingly attractive option for many companies looking for a way to leverage Facebook.
  • http://www.facebook.com/timhortons
  • http://www.facebook.com/telus
  • http:/www.facebook.com/westjet
  • Redbull's page is another great example of an incredible CTA. Upon first visiting you only have one option "Like" their page. After that you can watch a number of their extreme sport videos from all over the world.
  • http://www.facebook.com/calgarystampede?sk=app_6009294086
  • http://www.facebook.com/porsche
  • http://www.facebook.com/porsche?sk=app_73697663718
  • http://www.booz.com/media/uploads/BaC-Turning_Like_to_Buy.pdf
  • http://www.facebook.com/pages/Great-Calgary/144881982217606
  • http://www.facebook.com/IdeaPaint
  • http://www.facebook.com/SteelMasterBuildings
  • http://www.facebook.com/SteelMasterBuildings
  • http://www.facebook.com/SteelMasterBuildings
  • http://www.facebook.com/covenanthousetoronto?sk=app_193419190692642
  • Activity, pageviews, feedback
  • Demographics – age, gender, location
  • Traffic, referrals
  • Transcript

    • 1. Facebook Pages That Engage and Sizzle
    • 2. Facebook Facts • More than 650 million active users
    • 3. Facebook Facts • More than 650 million active users • >250 million people engage with Facebook on external websites
    • 4. Facebook Facts • More than 650 million active users • >250m people engage with Facebook on external websites • >2.5m Websites are integrated with Facebook, including half of comScore’s Global Top 100 Websites
    • 5. Facebook Facts • More than 650 million active users • >250m people engage with Facebook on external websites • >2.5m Web sites have integrated with Facebook, including half of comScore’s Global Top 100 websites • The average user has 130 friends and connected to 80 community pages, groups and events
    • 6. Facebook Facts • More than 650 million active users • >250m people engage with Facebook on external websites • >2.5m Web sites have integrated with Facebook, including half of comScore’s Global Top 100 websites • The average user has 130 friends and connected to 80 community pages, groups and events • There are more than 16M Facebook fan pages
    • 7. Facebook Facts • More than 650 million active users • >250m people engage with Facebook on external websites • >2.5m Web sites have integrated with Facebook, including half of comScore’s Global Top 100 websites • The average user has 130 friends and connected to 80 community pages, groups and events • There are more than 16M Facebook fan pages Source: Facebook
    • 8. Texas Hold’em Poker is the most popular Facebook Page with over 44.4 million fans
    • 9. • 16.6M Canadians on Facebook • 49% of population or 64% of online population on Facebook • Ranked #8 globally • The average user spends seven hours/month on Facebook Source: Socialbakers
    • 10. M 8M 15M 23M 2008 2009 2010 Canadian Facebook User Growth Source: Facebook
    • 11. Source: Hoggan.com
    • 12. 46 % 54 % male female Gender Age 10 % 26 % 26 % 38 % 13-17 18-24 25-34 35+ Source: Total Canada active audience Facebook internal data August 2010 Canadian Demographic Breakdown Source: Facebook
    • 13. Engagement in Canada 64% daily Active users log in (daily) Daily 7 hours Average time spent per user (monthly) 42 visits Average visits per user (monthly) Source: Nielsen August 2010 & Facebook Internal Data, August 2010 Source: Facebook
    • 14. Actually, Tim Horton’s is the most popular Canadian Facebook Page with 1.5M “Likes” Most Popular Facebook Pages Source: Socialbakers
    • 15. People who click the “Like” button are more engaged, active and connected than the average Facebook user. The average “liker” has 2.4x the amount of friends than that of a typical Facebook user. Source: Facebook
    • 16. They’re also more interested in exploring content discovered on Facebook – clicking on 5.3x more links to external sites than the typical Facebook user. Source: Facebook
    • 17. The Downside of the “Like” It’s easy to “Like”, making the low hanging fruit of social media
    • 18. What Happens After the “Like”?
    • 19. Content and Engagement
    • 20. First, There Were Personal Pages
    • 21. Then, Groups
    • 22. And Finally, Facebook Pages Connect Engag e Reach
    • 23. Facebook Pages vs. Web Sites
    • 24. Facebook Pages vs. Web Sites Mostly Static Solid corporate citizen A one-way medium Dynamic Sexy Two-way medium
    • 25. A No-Frills, Out of the Box Facebook Page Wall Info Discussions Reviews
    • 26. Customization: Going from No-Frills to Frills
    • 27. The Magic and Power of Tabs Different options to meet the needs of different users
    • 28. Ask Me What I Think…Please!
    • 29. Canadians may not vote in elections but they vote on Facebook
    • 30. Tell Me Things…and I’ll Tell You Things Right Back
    • 31. Entertain Me
    • 32. People like…actually, love contests
    • 33. Sell the Dream
    • 34. Sadly, My Ride is Not a Porsche
    • 35. ColorStyler
    • 36. Social Commerce (aka Selling Stuff) Source: Booz & Co.
    • 37. F-Commerce
    • 38. +
    • 39. Post-Sales Support
    • 40. Call to Action
    • 41. Call to Action Contests
    • 42. Inform…and Entertain
    • 43. Social Advocacy (aka Doing Good)
    • 44. Donate Your Status
    • 45. Encourage People to Get Involved
    • 46. Case Study
    • 47. •Feature-lite •Not much engagement •Needs more photos and videos
    • 48. •Feature-lite •Little engagement •More photos and videos needed
    • 49. Facebook Insights
    • 50. Activity
    • 51. Who, Where
    • 52. Content Activity, Sources
    • 53. Takeaways • Customize to offer more options and meet needs of different users • Create content on a regular basis • Engage • Update and maintain • Monitor, Analyze

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