80/20 Food for Thought Presentation

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A presentation offering an overview of the social media landscape, including stats on social media activity in Canada.

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  • Top Facebook countries: U.S., U.K., Turkey, France (source: checkfacebook.com)
  • Canadian benefits
  • Canadian numbers
  • Canadian demographics
  • Facebook Pages: http://www.facebook.com/advertising/?pages How To Develop A Facebook Page That Attracts Millions of Fans - http://www.allfacebook.com/2009/03/facebook-page-strategy/
  • Slide of comments – what are they doing, what are they doing well, what are they not doing well.
  • What are they using it, and how it is beneficial to them?
  • 80/20 Food for Thought Presentation

    1. 1. The Social Media Landscape
    2. 2. Kool-Aid, Anyone?
    3. 4. Social Media Pragmatist
    4. 5. <ul><li>13.2 million Facebook users in Canada, 7th-largest population globally </li></ul><ul><li># of Canadian Twitter users: 3 million </li></ul><ul><li>57% of online Canadians use social networks at least once a month; 82% of Gen Y consumers use social networks each month </li></ul>
    5. 6. Why is Social Media Hot? <ul><li>Engage and have conversations with consumers </li></ul><ul><li>Build stronger relationships </li></ul><ul><li>Monitor your brand and products </li></ul><ul><li>Improve customer service </li></ul><ul><li>Competitive intelligence </li></ul>
    6. 7. The Benefits of Social Media
    7. 8. There’s No Lack of Choice
    8. 9. Only a Small Number Matter
    9. 10. Blogs…Still Alive and Well
    10. 16. <ul><li>Easier and quicker than a blog; multiples updates per day </li></ul><ul><li>Lets you be part of the conversation; real-time discussions </li></ul><ul><li>Can be used for a variety of purposes such as customer service, feedback/suggestions, news/info updates </li></ul>
    11. 17. There are 3 million Canadian Twitter users Source: Sysomos
    12. 19. Facebook Users (Globally)
    13. 23. Canadians Love Watching Videos
    14. 27. <ul><li>Fuzion: </li></ul><ul><li>Small Price, Big Sales.... </li></ul><ul><li>and no advertising or promotion </li></ul>
    15. 38. <ul><li>Questions? </li></ul>
    16. 39. <ul><li>Mark Evans </li></ul><ul><li>ME Consulting: www.markevans.ca </li></ul><ul><li>Phone: 416-669-7028 </li></ul><ul><li>Twitter: @markevans </li></ul><ul><li>Blogs: markevanstech.com, twitterrati.com </li></ul>

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