117	  of	  the	  Best	  Digital	    Marke3ng	  Tools	      By	  Mark	  Evans,	  ME	  Consul3ng	              	  	  	  	  	...
About	  Mark	  Evans	        M a r k	   E v a n s	   i s	   t h e	   p r i n c i p a l	   w i t h	        ME	   Consul7ng,...
The	  Tools	  The	  117	  marke7ng	  tools	  –	  many	  of	  them	  I’ve	  used	  –	  should	  give	  you	  a	  taste	  of...
Index	  5.	  Marke7ng	  Automa7on	      90.	  Polls	  &	  Surveys	  11.	  Email	  marke7ng	         94.	  Website	  Buildi...
Marke3ng	  Automa3on	  
HubSpot	  An	  inbound	  marke7ng	  plaborm	  that	  powers	  SEO,	  lead	  genera7on,	  email,	  lead	  management	  and	...
Marketo	  Marketo	   provides	   a	   complete	   marke7ng	   automa7on	   socware	   solu7on	  that	   is	   powerful	   ...
InfusionsoE	  Infusionsoc	   is	   an	   all-­‐in-­‐one	   sales	   and	   marke7ng	   socware	   for	   small	  businesse...
Eloqua	  Eloqua	  helps	  clients	  accelerate	  revenue	  growth	  via	  marke7ng	  automa7on	  and	  revenue	   performa...
Qualaroo	  
Email	  Marke3ng	  
MailChimp	  One	  of	  the	  leading	  email	  newsleGer	  services.	  There	  are	  free	  and	  paid	  versions,	  and	 ...
AWeber	  AWebers	  email	  marke7ng	  tools	  make	  it	  easy	  to	  build	  an	  email	  list	  and	                    ...
Campayn	  An	   easy	   to	   use	   email	   marke7ng	   solu7on	   to	   design,	   send	  and	   share	   email	   news...
Constant	  Contact	  Constant	   Contacts	   email	   marke7ng,	   social	   media	   marke7ng	   and	   event	  marke7ng	...
Mad	  Mimi	  Mad	   Mimi	   specializes	   in	   email	   marke7ng	   socware	   for	  small	  businesses	  shops,	  non-­...
SendGrid	  SendGrid	   solves	   the	   challenge	   of	   email	   delivery	   by	   delivering	   emails	   for	  compan...
Userfox	  Userfox	   helps	   companies	   improve	   user	   reten7on	   through	  welcome,	  inac7vity	  and	  custom	  ...
ContactMonkey	  ContactMonkey	   is	   a	   smart	   email	   tracking	   tool	   for	   Outlook	   and	  Gmail	   that	  ...
SEOMoz	  SEOmoz	   offers	   SEO	   socware,	   provides	   a	   robust	   link	  intelligence	   API,	   and	   hosts	   t...
gShiE	  gShic’s	  SEO	  socware	  helps	  SEO	  agencies	  and	  in-­‐house	  marke7ng	  teams	   more	   efficiently	   and...
HitTail	  HitTail	   helps	   bloggers	   and	   webmasters	   maximize	   their	   search	   engine	  op7miza7on	   and	 ...
WooRank	  Evalua7ng	   Web	   sites	   based	   on	   50	   criteria	   in	   an	   automated	   fashion,	   WooRank	   is...
NinjaName	  NameNinja	  is	  a	  domain	  brainstorming	  tool	  that	  can	  help	  discover	  domain	  names	  based	  o...
SpyFu	  Spyfu	  let	  you	  search	  for	  any	  domain	  and	  see	  every	  place	  theyve	  shown	  up	   on	   Google:...
MixRank	  MixRank	   is	   a	   spy	   tool	   for	   contextual	   and	   display	   ads	   that	   lets	   you	   see	  ...
Panabee	  For	   domain	   names,	   Panabee	   focus	   on	   brainstorming.	   It	   acts	   as	   a	  brainstorming	   ...
Trada	  If	  need	  a	  sophis7cated	  paid	  search	  service	  without	  the	  cost	  and	  complica7on	  of	  an	  in-­...
Sysomos	  One	  of	  the	  leading	  social	  media	  monitoring	  and	  analy7cs	  tools.	  It	  offers	  two	  products:	...
HootSuite	  With	  HootSuite,	  you	  can	  manage	  mul7ple	  TwiGer	  and	  social	  media	  profiles	  (e.g.	  Foursquar...
Radian6	  Now	   part	   of	   Salesforce.com,	   Radian6	   offers	   social	   media	  monitoring,	  engaging	  and	  sha...
socialmen3on	  Social	   Men7on	   is	   a	   real-­‐7me	   social	   media	   search	   and	   analysis	  plaborm	   that...
MarketMeSuite	  MarketMeSuite	   is	   a	   social	   media	   management	   dashboard	   for	   small-­‐	   and	  mid-­‐	...
SourceMetrics	  Source	  Metrics	  is	  a	  social	  marke7ng	  op7miza7on	  and	  analy7cs	  plaborm.	  We	  help	   cust...
Argyle	  Social	  Argyle	   Socware	   is	   an	   online	   social	   media	   marke7ng	   solu7on	   that	   lets	  mark...
Crowdbooster	  Crowdbooster	   helps	   businesses	   measure	   and	   op7mize	   their	   social	  media	  marke7ng	  on...
SocialOomph	  SocialOomph.com	   is	   a	   service	   that	   provides	   free	   and	   paid	  produc7vity	  enhancement...
Engagio	  A	   Gmail-­‐like	   produc7vity	   tool	   that	   manages	   all	   of	   your	   digital	  conversa7ons	   –	...
Wildfire	  Wildfires	   Social	   Marke7ng	   Suite	   combines	   best-­‐of-­‐breed	   social	   promo7on	  and	   adver7si...
Gremlm	  Gremln.com	   is	   a	   social	   media	   marke7ng	   toolkit	   that	   helps	   to	   maximize	   your	   soc...
StruVa	  StruGa’s	   connects	   brands	   with	   their	   target	   consumers	   through	   powerful	  social	   promo7o...
Elevate	  Elevate	  is	  a	  user-­‐friendly	  and	  automated	  plaborm	  that	  lets	  brands	  and	  agencies	   engage...
Influi3ve	  Influi7ve	  helps	  companies	  mobilize	  their	  customer	  advocates	  to	  provide	  more	  referral	  leads...
ManageFliVer	  ManageFliGer	   helps	   businesses	   monitor	   and	   maintain	   their	   TwiGer	  accounts.	   ManageF...
Social	  Bro	  SocialBro	  lets	  you	  gain	  an	  in-­‐depth	  understanding	  of	  your	  TwiGer	  community	  by	  all...
Tweepi	  Tweepi	   lets	   you	   manage	   your	   TwiGer	   account,	   flush	  unfollowers,	   reciprocate,	   clean	   ...
Commun.it	  Commun.it	   is	   a	   community	   management	   tool	   for	   TwiGer	   that	   makes	   a	  difference	   ...
TwiVerCounter	  TwiGer	   Counter	   provides	   sta7s7cs	   of	   TwiGer	   usage	   and	   tracks	   more	  than	   80	 ...
Followerwonk	  Followerwonk	  helps	  you	  explore	  and	  grow	  your	  social	  graph.	  
ReFollow	  	  Refollow	  lets	  users	  to	  follow	  and	  unfollow	  other	  TwiGer	  accounts	  with	  ease.	  	  
Twylah	  	  Twylah	   helps	   you	   capture,	   shape	   and	   share	   your	   brand	   messages	   in	   the	   quick...
TweetReach	  Need	  to	  measure	  the	  reach	  of	  your	  brand,	  marke7ng	  campaign	  or	  event	  on	  TwiGer?	   A...
TweetGrader	  TwiVer	   Grader	   is	   a	   free	   tool	   that	   allows	   you	   to	   check	   the	   power	   of	  ...
Booshaka	  Booshaka	  gives	  you	  insight	  into	  the	  who,	  what,	  when,	  where	  and	  how	  of	  your	  communit...
LikeAlzyer	  LikeAlyer	   is	   an	   analysis	   tool	   that	   provides	   recommenda7ons	  and	  feedback	  on	  how	 ...
PageLever	  PageLever	   designs	   and	   creates	   data-­‐driven	   tools	   that	   help	   brands	   and	  marke7ng	 ...
PageModo	  Pagemodo	   is	   a	   tool	   for	   crea7ng	   Facebook	   Fan	   Pages.	   It	   let	   you	   make	   a	  c...
Pinterest	  Pinterest	   is	   a	   virtual	   pinboard	   that	   lets	   you	   organize	   and	   share	   all	   the	 ...
Pinaly3cs	  Pinaly7cs	   is	   a	   social	   media	   tool	   to	   help	   you	   find,	   track	   and	   evaluate	  con...
Repinly	  Repinly	  gives	  users	  insight	  into	  the	  most	  popular	  content	  on	  Pinterest,	  including	  boards...
Pinfluencer	  Pinfluencer	  is	  an	  advanced	  Pinterest	  analy7cs	  service	  that	  makes	  it	  easy	  to	  iden7fy	  ...
Reachli	  Reachli	   is	   an	   analy7cs	   tool	   that	   offers	   the	   ability	   of	   measuring	   the	   click-­‐...
Pinpuff	  Pinpuff	  lets	  you	  measure	  how	  popular	  you	  are	  on	  Pinterest,	  as	  well	  as	  the	  value	  of	 ...
PinReach	  PinReach	  helps	  to	  measure	  your	  Pinterest	  influence,	  as	  well	  as	  analy7cs	  that	  lets	  you	...
Social	  Influence	  
Klout	  Klout	   	   provides	   social	   media	   analy7cs	   to	   measure	   a	   users	   influence	   across	   their...
Appinions	  Appinions	   is	   an	   opinion-­‐based	   influence	   marke7ng	   plaborm	   that	  lets	   agencies	   and	...
Kred	  Kred	  measures	  influence	  and	  outreach	  in	  your	  online	  communi7es	  in	  real	  7me.	  	  
PeerIndex	  PeerIndex	   offers	   social	   media	   based	   on	   footprints	   from	   the	   major	  social	   media	 ...
Presenta3ons	  
Sliderocket	  SlideRocket	  offers	  presenta7on	  socware	  that	  allows	  you	  to	  easily	  create	  and	  deliver	  p...
Slideshare	  SlideShare	  is	  the	  world’s	  largest	  community	  for	  sharing	  presenta7ons	  and	  documents.	  
Prezi	  Prezi	   is	   a	   web-­‐based	   presenta7on	   applica7on	   and	   storytelling	   tool	   that	   uses	   a	 ...
Speaker	  Deck	  Speaker	  Deck	  lets	  you	  share	  presenta7ons	  online.	  Simply	  upload	  your	  slides	  as	  a	 ...
Olark	  Olark	  is	  a	  live	  chat	  applica7on	  you	  can	  place	  on	  your	  website	  to	  help	  you	  sell	  mor...
Groove	  GrooveHQ	  makes	  customer	  service	  support	  socware	  products	  for	  growing	  businesses.	  You	  can	  ...
Get	  Sa3sfac3on	  Get	   Sa7sfac7on	   is	   the	   leading	   customer	   engagement	   plaborm	   that	  helps	   compa...
ZenDesk	  Zendesk	  is	  web	  based	  customer	  service	  socware	  used	  by	  over	  20,000	  companies	  world-­‐wide...
desk	  Desk	   builds	   tools	   that	   help	   small	   businesses	   deliver	   amazing	   customer	   service.	   Des...
Taurus.io	  Taurus.io	  lets	  you	  set	  up	  product	  tour	  for	  your	  web	  applica7on	  in	  15	  minutes	  	  
WalkMe	  WalkMe	   lets	   Website	   owners	   and	   app	   developers	   easily	   overlay	   mul7ple	   interac7ve	  o...
GoInstant	  GoInstant’s	  co-­‐browsing	  technology	  lets	  mul7ple	  people	  browse	  the	  web	  together	  on	  desk...
Join.me	  Join.me	   combines	   instant	   screen	   sharing	   and	   powerful	   mee7ng	   tools	   in	   an	   app	  t...
Polls	  &	  Surveys	  
Wufoo	  Wufoos	   form	   builder	   helps	   you	   create	   online	   web	   forms.	   Use	   its	  Web	   form	   crea...
Polldaddy	  PollDaddy	   provides	   polling	   and	   survey	   widgets	   for	   blogs,	   websites	   and	   social	  n...
Toluna	  Toluna	  is	  the	  easiest	  way	  to	  ask	  and	  answer	  ques7ons	  and	  get	  rewarded	  for	  sharing	  y...
Website	  Building	  
Wix	  Wix	   is	   a	   free	   HTML5	   publishing	   plaborm	   that	   helps	   you	   design	   and	   create	  beau7f...
SquareSpace	  Squarespace	  is	  an	  online	  content	  management	  system	  that	  features	  	  a	  website	  builder,...
Readyportal	  ReadyPortal	   is	   a	   high	   performance	   CMS	   engine	   focused	   on	   making	  the	  implementa...
ThemeForest	  ThemeForest	   is	   a	   community	   of	   developers	   that	   sells	   templates	   that	  you	  can	  ...
WordPress	  WordPress	  is	  a	  free,	  Web-­‐based	  socware	  program	  that	  anyone	  can	  use	  to	  build	  and	  ...
Website	  Op3miza3on	  
Lander	  Lander	  is	  a	  powerful	  online	  tool	  to	  create	  landing	  pages.	  You	  can	  build	  pages	  for	  P...
Unbounce	  Unbounce	   lets	   marketers	   build,	   publish	   and	   test	   landing	   pages	   without	   IT	   or	  ...
KickoffLabs	  KickoffLabs	  lets	  you	  create	  landing	  pages,	  online	  forms	  and	  do	  email	  marke7ng.	  
PageDo	  PageDo	  is	  an	  online	  service	  for	  building	  and	  tes7ng	  highly	  effec7ve	  landing	  pages	  for	  ...
Fold	  Tester	  Folder	   Tester	   can	   answer	   the	   ques7ons	   about	   where	   your	   sites	   content	  will	...
Op3mizely	  Op7mizely	   offers	   a	   range	   of	   website	   analy7cs	   services	   for	   A/B	   and	   mul7variate	...
Wingify	  Wingify	  combines	  analy7cs,	  segmenta7on,	  tes7ng	  and	  targe7ng	  in	  a	  	  common	   plaborm.	   Buil...
CrazyEgg	  Crazy	  Egg	  is	  great	  at	  tracking	  clicks	  on	  ads	  like	  AdSense.	  You	  can	  track	  where	  on...
MixPanel	  Mixpanel	  is	  an	  advanced	  analy7cs	  service	  that	  helps	  improve	  web	  and	  mobile	  applica7ons	...
Web	  Analy3cs	  
Google	  Analy3cs	  Aimed	   at	   marketers,	   Google	   Analy7cs	   generates	   detailed	  sta7s7cs	   a	   Website’s	...
Woopra	  Woopra	   is	   a	   leading	   real-­‐7me	   web	   analy7cs	   and	   targeted	   customer	  engagement	  servi...
ChartBeat	  Chartbeat	   is	   real-­‐7me	   data	   for	   front-­‐line	   doers.	   It	   gives	   you	   real-­‐7me	  i...
Mint	  Mint	   is	   an	   extensible,	   self-­‐hosted	   web	   site	   analy7cs	   program.	   Its	   interface	   is	 ...
Clicky	  Clicky	   is	   a	   real	   7me	   web	   analy7cs	   service	   that	   lets	   you	   see	   your	   stats	   ...
Design	  
99designs	  99designs	  is	  the	  worlds	  leading	  design	  contest	  marketplace,	  powered	  by	  a	  massive	  commu...
CrowdSpring	  crowdSPRING	   is	   a	   leading	   marketplace	   for	   custom	   logo	   design,	   web	  design,	  grap...
Folyo	  Folyo	   helps	   startups	   find	   great	   designers	   by	   connec7ng	   them	   with	   a	   curated	   list...
DesignCrowd	  DesignCrowd	   is	   an	   online	   marketplace	   providing	   logo,	   website,	   print	  and	   graphic...
Verify	  Verify	  (verifyapp.com)	  lets	  you	  test	  screenshots	  of	  your	  design	  work	  to	  gain	  valuable	  i...
Videos	  
VideoHive	  
Wooshii	  Wooshii	  is	  a	  plaborm	  that	  connects	  the	  creators	  of	  rich	  media,	  (e.g.	  video,	  anima7on),...
PowToon	  PowToon	  is	  user	  friendly	  and	  intui7ve	  presenta7on	  socware	  that	  lets	  someone	  with	  no	  te...
Infographics	  
Visual.ly	  Like	   infographics	   and	   data	   visualiza7on?	   Visual.ly	   is	   the	   worlds	  largest	  community...
Piktochart	  Piktochart	   is	   a	   one-­‐stop	   shop	   for	   building,	   designing	   and	   customizing	  visually...
Easel.ly	  One	   of	   the	   easiest	   tools	   on	   the	   Web	   to	   create	   infographics,	   using	   a	  “drag...
Infogr.am	  Infogr.am	   is	   an	   informa7on	   graphic	   designing	   tool	   that	   offers	   chart	   building	  ca...
Media/Blogger	  Rela3ons	  
LaunchRock	  LaunchRock	   is	   a	   free	   web-­‐based	   service	   that	   helps	   you	   set	   up	   a	   social	 ...
Pressit	  PressiG,	   a	   user-­‐friendly	   social	   media	   news	   release	   service	   that	   lets	   you	  quick...
PitchEngine	  PitchEngine	   is	   the	   premier	   content	   crea7on	   tool	   for	   publishing	  beau7ful	  marke7ng...
PR.com	  PR.com	   lets	   companies	   promote	   literally	   everything	   about	   their	  business	  in	  a	  one	  s...
GroupHigh	  GroupHigh	   provides	   socware	   that	   helps	   public	   rela7ons,	   SEO,	   and	   social	   media	  p...
Marke3ng	  Grader	  Marke7ng	  Grader	  (formerly	  Website	  Grader)	  is	  a	  free	  tool	  that	  measures	  and	  ana...
LeanCanvas	  Capture	  your	  business	  model	  in	  a	  portable	  1-­‐page	  diagram.	  The	  Lean.	  Canvas	  is	  the...
Personapp	  A	  tool	  to	  create	  lightweight,	  informal	  personas	  for	  new	  projects	  that	  engages	  clients	...
117 of the Leading Digital Marketing Tools
117 of the Leading Digital Marketing Tools
117 of the Leading Digital Marketing Tools
117 of the Leading Digital Marketing Tools
117 of the Leading Digital Marketing Tools
117 of the Leading Digital Marketing Tools
117 of the Leading Digital Marketing Tools
117 of the Leading Digital Marketing Tools
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117 of the Leading Digital Marketing Tools

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A look at some of the leading online tools that digital marketers can use to drive their activities and programs.

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117 of the Leading Digital Marketing Tools

  1. 1. 117  of  the  Best  Digital   Marke3ng  Tools   By  Mark  Evans,  ME  Consul3ng                                    
  2. 2. About  Mark  Evans   M a r k   E v a n s   i s   t h e   p r i n c i p a l   w i t h   ME   Consul7ng,   which   works   with   startups   and   entrepreneurs   looking   to   jump-­‐start   their  marke7ng  efforts.   Mark’s   strength   is   delivering   “founda7onal”   services:   core   messaging   and   brand   posi7oning,  marke7ng  strategies  and  content   marke7ng/crea7on.     Mark   writes   a   popular   blog   and   a   weekly   newsleGer,   This   Week   in   Canadian   Startups.   He’s   also   a   co-­‐founder   of   mesh,   Canada’s   leading  digital  conference.  
  3. 3. The  Tools  The  117  marke7ng  tools  –  many  of  them  I’ve  used  –  should  give  you  a  taste  of  what’s  out  there  so  you  can  do  digital  marke7ng  differently  or  beGer.  The  guide  is  divided  into  different  sec7ons,  although  some  tools  fall  into  several  categories.  
  4. 4. Index  5.  Marke7ng  Automa7on   90.  Polls  &  Surveys  11.  Email  marke7ng   94.  Website  Building  20.  SEO   100.  Website    Op7miza7on  30.  Social  media   110.  Web  Analy7cs  46.  TwiGer   116.  Design  57.  Facebook   122.  Videos  62.  Pinterest  70.  Social  Influence   126  Infographics  75.  Presenta7ons   131.  Media/Blogger  Rela7ons  80.  Customer  Service   137.  Other  stuff    
  5. 5. Marke3ng  Automa3on  
  6. 6. HubSpot  An  inbound  marke7ng  plaborm  that  powers  SEO,  lead  genera7on,  email,  lead  management  and  social  media.    
  7. 7. Marketo  Marketo   provides   a   complete   marke7ng   automa7on   socware   solu7on  that   is   powerful   and   easy   to   use   for   fast-­‐growing   small   companies   and  global  enterprises.  
  8. 8. InfusionsoE  Infusionsoc   is   an   all-­‐in-­‐one   sales   and   marke7ng   socware   for   small  businesses.   It   offers   CRM,   email   marke7ng,   marke7ng   automa7on  and  e-­‐commerce  for  businesses  with  less  than  25  employees.    
  9. 9. Eloqua  Eloqua  helps  clients  accelerate  revenue  growth  via  marke7ng  automa7on  and  revenue   performance   management.   The   company   offers   business   insight   to  inform  marke7ng  and  sales  decisions  today  that  drive  revenue  growth.  
  10. 10. Qualaroo  
  11. 11. Email  Marke3ng  
  12. 12. MailChimp  One  of  the  leading  email  newsleGer  services.  There  are  free  and  paid  versions,  and  it  comes  with  pre-­‐design  templates  to  get  you  going.  
  13. 13. AWeber  AWebers  email  marke7ng  tools  make  it  easy  to  build  an  email  list  and   stay  in  touch  with  prospects.  
  14. 14. Campayn  An   easy   to   use   email   marke7ng   solu7on   to   design,   send  and   share   email   newsleGers,   manage   contacts,   track  results  and  grow  your  business.  
  15. 15. Constant  Contact  Constant   Contacts   email   marke7ng,   social   media   marke7ng   and   event  marke7ng   tools   help   small   businesses   and   organiza7ons   find   new  customers,  drive  repeat  business,  and  generate  referrals.  
  16. 16. Mad  Mimi  Mad   Mimi   specializes   in   email   marke7ng   socware   for  small  businesses  shops,  non-­‐profits,  and  more.    
  17. 17. SendGrid  SendGrid   solves   the   challenge   of   email   delivery   by   delivering   emails   for  companies.   SendGrid   eliminates   the   complexity   of   sending   email,   saving   7me  and  money,  while  providing  reliable  delivery  to  the  inbox.    
  18. 18. Userfox  Userfox   helps   companies   improve   user   reten7on   through  welcome,  inac7vity  and  custom  trigger  based  emails.        
  19. 19. ContactMonkey  ContactMonkey   is   a   smart   email   tracking   tool   for   Outlook   and  Gmail   that   helps   sales   people   iden7fy   their   best   prospects   and  close  more  deals.  
  20. 20. SEOMoz  SEOmoz   offers   SEO   socware,   provides   a   robust   link  intelligence   API,   and   hosts   the   webs   most   vibrant   SEO  community.  
  21. 21. gShiE  gShic’s  SEO  socware  helps  SEO  agencies  and  in-­‐house  marke7ng  teams   more   efficiently   and   effec7vely   monitor   and   report   on  SEO  metrics  data.  
  22. 22. HitTail  HitTail   helps   bloggers   and   webmasters   maximize   their   search   engine  op7miza7on   and   marke7ng   campaigns   to   extend   their   reach   and   develop   new  revenue  streams.  
  23. 23. WooRank  Evalua7ng   Web   sites   based   on   50   criteria   in   an   automated   fashion,   WooRank   is  service   designed   to   let   website   publishers   and   marketers   evaluate   the   SEO-­‐friendliness  and  other  aspects  of  their  Web  sites  on  the  fly.    
  24. 24. NinjaName  NameNinja  is  a  domain  brainstorming  tool  that  can  help  discover  domain  names  based  on  what  people  are  actually  searching  for.  
  25. 25. SpyFu  Spyfu  let  you  search  for  any  domain  and  see  every  place  theyve  shown  up   on   Google:   every   keyword   theyve   bought   on   Adwords,   every  organic  rank,  and  every  ad  varia7on  in  the  past  six  years.  
  26. 26. MixRank  MixRank   is   a   spy   tool   for   contextual   and   display   ads   that   lets   you   see   exactly  where  your  compe7tors  are  buying  traffic  and  which  ad  copy  is  performing  best  for  them  across  over  93,000  Google  display  network  publishers.      
  27. 27. Panabee  For   domain   names,   Panabee   focus   on   brainstorming.   It   acts   as   a  brainstorming   partner.   It   automates   tedious   tasks,   finds   terms,  transla7ng  words  and  searches  for  app  name  availability.    
  28. 28. Trada  If  need  a  sophis7cated  paid  search  service  without  the  cost  and  complica7on  of  an  in-­‐house  team,  Trada  gives  you  access  to  a  community  of  paid  search  experts  who  do  the  daily  work  of  campaign  setup,  build  out,  research  and  op7miza7on.    
  29. 29. Sysomos  One  of  the  leading  social  media  monitoring  and  analy7cs  tools.  It  offers  two  products:  Sysomos  (monitoring/analy7cs)  and  MAP  (monitoring)  
  30. 30. HootSuite  With  HootSuite,  you  can  manage  mul7ple  TwiGer  and  social  media  profiles  (e.g.  Foursquare,  Facebook),  add  mul7ple  editors,  pre-­‐schedule  tweets,  and  measure   your   success.   HootSuite   lets   you   manage   your   en7re   TwiGer   and  social  media  experience  from  one  easy-­‐to-­‐use  interface.  
  31. 31. Radian6  Now   part   of   Salesforce.com,   Radian6   offers   social   media  monitoring,  engaging  and  sharing  tools.  
  32. 32. socialmen3on  Social   Men7on   is   a   real-­‐7me   social   media   search   and   analysis  plaborm   that   aggregates   user   generated   content   from   across   the  universe  into  a  single  stream  of  informa7on.      
  33. 33. MarketMeSuite  MarketMeSuite   is   a   social   media   management   dashboard   for   small-­‐   and  mid-­‐   sized   businesses   that   lets   businesses   manage   and   monitor   their  social   media   presence,   find   targeted   leads   and   build   engagement   with  new  and  exis7ng  customers.    
  34. 34. SourceMetrics  Source  Metrics  is  a  social  marke7ng  op7miza7on  and  analy7cs  plaborm.  We  help   customers   generate   more   leads,   make   more   sales   and   increase   the   ROI  of  their  social  marke7ng  campaigns.  
  35. 35. Argyle  Social  Argyle   Socware   is   an   online   social   media   marke7ng   solu7on   that   lets  marketers   more   effec7vely   manage   and   measure   marke7ng   campaigns  on  social  networks  such  as  Facebook,  TwiGer  and  LinkedIn.  
  36. 36. Crowdbooster  Crowdbooster   helps   businesses   measure   and   op7mize   their   social  media  marke7ng  on  Facebook  and  TwiGer.  
  37. 37. SocialOomph  SocialOomph.com   is   a   service   that   provides   free   and   paid  produc7vity  enhancement  services  for  social  media  users.  
  38. 38. Engagio  A   Gmail-­‐like   produc7vity   tool   that   manages   all   of   your   digital  conversa7ons   –   TwiGer,   Facebook,   Google+,   Tumblr,   Foursquare,  LinkedIn,  Disqus  and  Hacker  News.    
  39. 39. Wildfire  Wildfires   Social   Marke7ng   Suite   combines   best-­‐of-­‐breed   social   promo7on  and   adver7sing   socware,   robust   mobile   and   desktop   page   management,  messaging  and  sophis7cated  real-­‐7me  analy7cs  in  a  complete  plaborm.    
  40. 40. Gremlm  Gremln.com   is   a   social   media   marke7ng   toolkit   that   helps   to   maximize   your   social  media  impact  and  measures  results,  lepng  you  see  what’s  working,  what  isn’t,  and  how  your  customers  are  interac7ng  with  your  brand.  
  41. 41. StruVa  StruGa’s   connects   brands   with   their   target   consumers   through   powerful  social   promo7ons.   Its   do-­‐it-­‐yourself   tools   allow   agencies,   brands   and  developers   to   easily   create   and   manage   interac7ve   contests   and  sweepstakes.    Read  more:  hGp://www.crunchbase.com/company/struGa-­‐2#ixzz2Ky95SlEL    Follow  us:  @crunchbase  on  TwiGer  |  crunchbase  on  Facebook  
  42. 42. Elevate  Elevate  is  a  user-­‐friendly  and  automated  plaborm  that  lets  brands  and  agencies   engage   and   build   rela7onships   with   internal   and   external  brand  advocates.  
  43. 43. Influi3ve  Influi7ve  helps  companies  mobilize  their  customer  advocates  to  provide  more  referral  leads,  reference  calls  and  social  media  advocacy.  
  44. 44. ManageFliVer  ManageFliGer   helps   businesses   monitor   and   maintain   their   TwiGer  accounts.   ManageFliGer   lets   you   professionally   building   your  followers,   op7mizes   when   you   tweet,   engages   with   your   audience,  and  provides  numerous  sta7s7cs.    
  45. 45. Social  Bro  SocialBro  lets  you  gain  an  in-­‐depth  understanding  of  your  TwiGer  community  by  allowing  you  to  search  for  specific  criteria  within  it.  
  46. 46. Tweepi  Tweepi   lets   you   manage   your   TwiGer   account,   flush  unfollowers,   reciprocate,   clean   inac7ves,   force   people   to  unfollow  you  and  follow  new  people.  
  47. 47. Commun.it  Commun.it   is   a   community   management   tool   for   TwiGer   that   makes   a  difference   by   improving   how   you   build   rela7onships   and   discover   leads   on  TwiGer.  
  48. 48. TwiVerCounter  TwiGer   Counter   provides   sta7s7cs   of   TwiGer   usage   and   tracks   more  than   80   million   users.   It   offers   Pro   TwiGer   Stats   for   more  powerful  sta7s7cs  and  sells  featured  spots  on  its  website  to  people  who  want  to  gain  more  followers.      
  49. 49. Followerwonk  Followerwonk  helps  you  explore  and  grow  your  social  graph.  
  50. 50. ReFollow    Refollow  lets  users  to  follow  and  unfollow  other  TwiGer  accounts  with  ease.    
  51. 51. Twylah    Twylah   helps   you   capture,   shape   and   share   your   brand   messages   in   the   quickest,  easiest  and  most  effec7ve  way  possible.  
  52. 52. TweetReach  Need  to  measure  the  reach  of  your  brand,  marke7ng  campaign  or  event  on  TwiGer?   Agencies,   marketers,   event   producers,   and   publicists   use  TweetReach  to  measure  the  impact  of  their  TwiGer  campaigns.      
  53. 53. TweetGrader  TwiVer   Grader   is   a   free   tool   that   allows   you   to   check   the   power   of  your   TwiVer   profile   compared   to   millions   of   other   users   that   have  been  graded.    
  54. 54. Booshaka  Booshaka  gives  you  insight  into  the  who,  what,  when,  where  and  how  of  your  community  engagement.  It  helps  to  understand  your  engaged   fans   and   followers   so   you   can   develop   the   best   social  marke7ng  strategy.  
  55. 55. LikeAlzyer  LikeAlyer   is   an   analysis   tool   that   provides   recommenda7ons  and  feedback  on  how  a  company  is  doing  on  Facebook  based  on  presence,  dialogue,  ac7on  and  informa7on.      
  56. 56. PageLever  PageLever   designs   and   creates   data-­‐driven   tools   that   help   brands   and  marke7ng   agencies   op7mize   their   presence   on   Facebook   for   the   news  feed.  
  57. 57. PageModo  Pagemodo   is   a   tool   for   crea7ng   Facebook   Fan   Pages.   It   let   you   make   a  custom  Fan  Page  design  and  market  your  small  business  on  Facebook.  
  58. 58. Pinterest  Pinterest   is   a   virtual   pinboard   that   lets   you   organize   and   share   all   the  beau7ful  things  you  find  on  the  web.    
  59. 59. Pinaly3cs  Pinaly7cs   is   a   social   media   tool   to   help   you   find,   track   and   evaluate  content  and  interac7ons  on  Pinterest  and  the  wider  social  web.  
  60. 60. Repinly  Repinly  gives  users  insight  into  the  most  popular  content  on  Pinterest,  including  boards  and  individual  pins  
  61. 61. Pinfluencer  Pinfluencer  is  an  advanced  Pinterest  analy7cs  service  that  makes  it  easy  to  iden7fy   and   connect   with   influen7al   brand   advocates   and   get   ac7onable  insights.  
  62. 62. Reachli  Reachli   is   an   analy7cs   tool   that   offers   the   ability   of   measuring   the   click-­‐throughs,  likes  and  repins  for  campaigns.      
  63. 63. Pinpuff  Pinpuff  lets  you  measure  how  popular  you  are  on  Pinterest,  as  well  as  the  value  of  each  of  your  pins    
  64. 64. PinReach  PinReach  helps  to  measure  your  Pinterest  influence,  as  well  as  analy7cs  that  lets  you  see  your  total  pins,  repins,  likes  and  followers.  
  65. 65. Social  Influence  
  66. 66. Klout  Klout     provides   social   media   analy7cs   to   measure   a   users   influence   across   their  social   network.   The   analysis   is   done   on   data   taken   from   sites   such   as   TwiGer   and  Facebook,   and   measures   the   size   of   a   persons   network,   the   content   created,   and  how  other  people  interact  with  that  content.    
  67. 67. Appinions  Appinions   is   an   opinion-­‐based   influence   marke7ng   plaborm   that  lets   agencies   and   brands   iden7fy,   analyze,   engage,   monitor   and  measure  relevant  influencers.      
  68. 68. Kred  Kred  measures  influence  and  outreach  in  your  online  communi7es  in  real  7me.    
  69. 69. PeerIndex  PeerIndex   offers   social   media   based   on   footprints   from   the   major  social   media   services.   It   helps   social   media   contributors   assess   and  score  their  influence  and  benefit  from  the  social  capital  they’ve  built.    
  70. 70. Presenta3ons  
  71. 71. Sliderocket  SlideRocket  offers  presenta7on  socware  that  allows  you  to  easily  create  and  deliver  presenta7ons  with  quan7fiable  results.    
  72. 72. Slideshare  SlideShare  is  the  world’s  largest  community  for  sharing  presenta7ons  and  documents.  
  73. 73. Prezi  Prezi   is   a   web-­‐based   presenta7on   applica7on   and   storytelling   tool   that   uses   a   single  canvas  instead  of  tradi7onal  slides.    
  74. 74. Speaker  Deck  Speaker  Deck  lets  you  share  presenta7ons  online.  Simply  upload  your  slides  as  a  PDF,  and   we’ll   turn   them   into   a   beau7ful   online   experience.   View   them   on  SpeakerDeck.com,  or  share  them  on  any  Website  with  an  embed  code.  
  75. 75. Olark  Olark  is  a  live  chat  applica7on  you  can  place  on  your  website  to  help  you  sell  more  and  provide  great  customer  service,  too.    A  simple  1,2,  3  process  can  quickly  have  up  you  and  chapng  live  with  your  site’s  visitors.    
  76. 76. Groove  GrooveHQ  makes  customer  service  support  socware  products  for  growing  businesses.  You  can  try  its  livechat  or  helpdesk  support  applica7ons  free.    
  77. 77. Get  Sa3sfac3on  Get   Sa7sfac7on   is   the   leading   customer   engagement   plaborm   that  helps   companies   build   beGer   rela7onships   with   their   customers   and  prospects    
  78. 78. ZenDesk  Zendesk  is  web  based  customer  service  socware  used  by  over  20,000  companies  world-­‐wide.  It  features  an  elegant  support  7cket  system.  
  79. 79. desk  Desk   builds   tools   that   help   small   businesses   deliver   amazing   customer   service.   Desks  products  emphasize  social  networking,  flexible  pricing,  powerful  agent  tools,  and  web-­‐based  self-­‐service.  
  80. 80. Taurus.io  Taurus.io  lets  you  set  up  product  tour  for  your  web  applica7on  in  15  minutes    
  81. 81. WalkMe  WalkMe   lets   Website   owners   and   app   developers   easily   overlay   mul7ple   interac7ve  on-­‐screen  Walk-­‐Thrus,  that  help  users  to  quickly  and  simply  complete  even  the  most  complex  tasks.  
  82. 82. GoInstant  GoInstant’s  co-­‐browsing  technology  lets  mul7ple  people  browse  the  web  together  on  desktop  and  mobile,  so  that  you  can  solve  customer  problems  on  any  device.  
  83. 83. Join.me  Join.me   combines   instant   screen   sharing   and   powerful   mee7ng   tools   in   an   app  that  anyone  can  use  to  present,  train,  demo  or  concept.  
  84. 84. Polls  &  Surveys  
  85. 85. Wufoo  Wufoos   form   builder   helps   you   create   online   web   forms.   Use   its  Web   form   creator   to   power   your   contact   forms,   online   surveys,  and  event  registra7ons.  
  86. 86. Polldaddy  PollDaddy   provides   polling   and   survey   widgets   for   blogs,   websites   and   social  networking   sites.   Users   can   create   simple   polls   and   surveys,   and   Polldaddy   will  generate  the  widget  code  for  them  to  post  the  poll  or  survey  on  their  site.    
  87. 87. Toluna  Toluna  is  the  easiest  way  to  ask  and  answer  ques7ons  and  get  rewarded  for  sharing  your  opinions.  
  88. 88. Website  Building  
  89. 89. Wix  Wix   is   a   free   HTML5   publishing   plaborm   that   helps   you   design   and   create  beau7ful  websites  with  just  a  few  clicks.    
  90. 90. SquareSpace  Squarespace  is  an  online  content  management  system  that  features    a  website  builder,  blogging  plaborm  and  hos7ng  service.      
  91. 91. Readyportal  ReadyPortal   is   a   high   performance   CMS   engine   focused   on   making  the  implementa7on  and  content  publica7on  easy.  
  92. 92. ThemeForest  ThemeForest   is   a   community   of   developers   that   sells   templates   that  you  can  use  to  build  a  web  site    
  93. 93. WordPress  WordPress  is  a  free,  Web-­‐based  socware  program  that  anyone  can  use  to  build  and  maintain  a  website  or  blog.  
  94. 94. Website  Op3miza3on  
  95. 95. Lander  Lander  is  a  powerful  online  tool  to  create  landing  pages.  You  can  build  pages  for  PPC,  Social  Media  or  Email  Marke7ng  Campaigns,  A/B  test  them,  and  more    
  96. 96. Unbounce  Unbounce   lets   marketers   build,   publish   and   test   landing   pages   without   IT   or  socware.  A/B  tes7ng  and  lead  gen  make  it  a  powerful  marke7ng  tool.    
  97. 97. KickoffLabs  KickoffLabs  lets  you  create  landing  pages,  online  forms  and  do  email  marke7ng.  
  98. 98. PageDo  PageDo  is  an  online  service  for  building  and  tes7ng  highly  effec7ve  landing  pages  for  marke7ng,  adver7sing  and  social  media  campaigns.  
  99. 99. Fold  Tester  Folder   Tester   can   answer   the   ques7ons   about   where   your   sites   content  will   show   up   on   different   Web   browsers.   Based   on   data   gathered   from  millions  of  Internet  users,  Folder  Tester  will  help  you  lay  out  content.    
  100. 100. Op3mizely  Op7mizely   offers   a   range   of   website   analy7cs   services   for   A/B   and   mul7variate  tes7ng  purposes.    
  101. 101. Wingify  Wingify  combines  analy7cs,  segmenta7on,  tes7ng  and  targe7ng  in  a    common   plaborm.   Built   for   businesses   that   really   care   about  op7miza7on.  
  102. 102. CrazyEgg  Crazy  Egg  is  great  at  tracking  clicks  on  ads  like  AdSense.  You  can  track  where  on   the   ad   people   click,   and   test   ads   in   different   posi7ons   and   of   different  designs  
  103. 103. MixPanel  Mixpanel  is  an  advanced  analy7cs  service  that  helps  improve  web  and  mobile  applica7ons  by  tracking  how  users  interact  and  engage  with  them.    
  104. 104. Web  Analy3cs  
  105. 105. Google  Analy3cs  Aimed   at   marketers,   Google   Analy7cs   generates   detailed  sta7s7cs   a   Website’s   traffic   and   traffic   sources   and  measures  conversions  and  sales.    
  106. 106. Woopra  Woopra   is   a   leading   real-­‐7me   web   analy7cs   and   targeted   customer  engagement  service.  
  107. 107. ChartBeat  Chartbeat   is   real-­‐7me   data   for   front-­‐line   doers.   It   gives   you   real-­‐7me  informa7on  about  your  site  in  an  instantly  geGable  way.    
  108. 108. Mint  Mint   is   an   extensible,   self-­‐hosted   web   site   analy7cs   program.   Its   interface   is   an  exercise   in   simplicity.   Visits,   referrers,   popular   pages   and   searches   can   all   be  taken  in  at  a  glance  on  Mints  flexible  dashboard.    
  109. 109. Clicky  Clicky   is   a   real   7me   web   analy7cs   service   that   lets   you   see   your   stats   about   the  traffic  to  your  Web  site.    
  110. 110. Design  
  111. 111. 99designs  99designs  is  the  worlds  leading  design  contest  marketplace,  powered  by  a  massive  community  of  designers  and  business  owners.  
  112. 112. CrowdSpring  crowdSPRING   is   a   leading   marketplace   for   custom   logo   design,   web  design,  graphic  design,  industrial  design  and  wri7ng  services  
  113. 113. Folyo  Folyo   helps   startups   find   great   designers   by   connec7ng   them   with   a   curated   list   of  talented  freelancers  –  folyo.me    
  114. 114. DesignCrowd  DesignCrowd   is   an   online   marketplace   providing   logo,   website,   print  and   graphic   design   services   by   providing   access   to   freelance   graphic  designers  and  design  studios  around  the  world.    
  115. 115. Verify  Verify  (verifyapp.com)  lets  you  test  screenshots  of  your  design  work  to  gain  valuable  insights   on   your   users   expecta7ons   and   reac7ons   to   your   apps   and   websites   before  wri7ng  a  single  line  of  code.    
  116. 116. Videos  
  117. 117. VideoHive  
  118. 118. Wooshii  Wooshii  is  a  plaborm  that  connects  the  creators  of  rich  media,  (e.g.  video,  anima7on),   with   buyers   looking   for   low   cost,   effec7ve   and   increasingly  relevant  forms  of  marke7ng.    
  119. 119. PowToon  PowToon  is  user  friendly  and  intui7ve  presenta7on  socware  that  lets  someone  with  no  technical  or  design  skills  create  engaging  professional  “look  and  feel”  animated  presenta7ons.    
  120. 120. Infographics  
  121. 121. Visual.ly  Like   infographics   and   data   visualiza7on?   Visual.ly   is   the   worlds  largest  community  of  infographics  and  data  visualiza7on.    
  122. 122. Piktochart  Piktochart   is   a   one-­‐stop   shop   for   building,   designing   and   customizing  visually  aGrac7ve  infographics    
  123. 123. Easel.ly  One   of   the   easiest   tools   on   the   Web   to   create   infographics,   using   a  “drag-­‐and-­‐drop”   approach   that   leverage   a   number   of   variety   of  themes.    
  124. 124. Infogr.am  Infogr.am   is   an   informa7on   graphic   designing   tool   that   offers   chart   building  capabili7es.   New   users   can   explore   a   list   of   unique   informa7onal   graphics  from  the  infogr.am  homepage.    
  125. 125. Media/Blogger  Rela3ons  
  126. 126. LaunchRock  LaunchRock   is   a   free   web-­‐based   service   that   helps   you   set   up   a   social   "launching  soon"  pages  in  minutes,  share  your  page  and  start  gathering  emails    
  127. 127. Pressit  PressiG,   a   user-­‐friendly   social   media   news   release   service   that   lets   you  quickly  create,  publish  and  share  your  news  online.    
  128. 128. PitchEngine  PitchEngine   is   the   premier   content   crea7on   tool   for   publishing  beau7ful  marke7ng  messages  to  the  web  and  mobile    
  129. 129. PR.com  PR.com   lets   companies   promote   literally   everything   about   their  business  in  a  one  stop  shop  business  marketplace.    
  130. 130. GroupHigh  GroupHigh   provides   socware   that   helps   public   rela7ons,   SEO,   and   social   media  professionals  reach  out  to  bloggers.  
  131. 131. Marke3ng  Grader  Marke7ng  Grader  (formerly  Website  Grader)  is  a  free  tool  that  measures  and  analyzes  all  of  your  marke7ng  efforts  and  gives  ac7onable  advice  on  how  to  improve.    
  132. 132. LeanCanvas  Capture  your  business  model  in  a  portable  1-­‐page  diagram.  The  Lean.  Canvas  is  the  perfect  format  for  brainstorming  possible  business  models.  
  133. 133. Personapp  A  tool  to  create  lightweight,  informal  personas  for  new  projects  that  engages  clients  by  visualizing  their  audiences  -­‐  -­‐  hGp://personapp.spookstudio.com/        
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