Facebook & Twitter for SMBs? You're kidding right?
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share

Facebook & Twitter for SMBs? You're kidding right?

  • 1,032 views
Uploaded on

An introduction to how Facebook and Twitter are being used by small and medium sized businesses.

An introduction to how Facebook and Twitter are being used by small and medium sized businesses.

More in: Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
1,032
On Slideshare
1,017
From Embeds
15
Number of Embeds
2

Actions

Shares
Downloads
6
Comments
0
Likes
0

Embeds 15

http://jamesbuckingham.net 10
http://www.slideshare.net 5

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Facebook & Twitter for SMBs? … .. you’re joking right?   James (Jim) Buckingham , MA ODE (Open U, UK) [email_address] Senior Education Technology Specialist Zayed University   presented 28 March 2010 Tamakkan Abu Dhabi, UAE
  • 2. Intro duction - who am I to be doing this? Education explore use of IT in Education look to business / non profit sectors for ideas i.e. professional networking via use of Twitter / LinkedIn Education Technologist / Educator
  • 3. Intro duction - who am I to be doing this? Business recognize importance of innovation be lean … mean .. & innovative Education Technologist / Educator Business survival now ?
  • 4. Biz Current Business trends involving tech? Manyika, J., Roberts, R., & Sprague, K. (2007, December), McKinsey Quarterly - Business Technology - Infrastructure. . 8 business technology trends to watch use consumers as innovators converse with your customer
  • 5. Biz DIYSEO. (2010, March 11). INFOGRAPHIC: Ice Cream Social. DIYSEO . Retrieved March 29, 2010, from http://blog.diyseo.com/2010/03/infographic-ice-cream-social/
  • 6. Biz 19% use Twitter as a service channel 26% post tweets about areas of expertise 39% keep a blog 54% monitor feedback about their business 57% use sites like LinkedIn to build network 69% post status updates & articles of interest 75% have company page on Facebook / LinkedIN DIYSEO. (2010, March 11). INFOGRAPHIC: Ice Cream Social. DIYSEO . Retrieved March 29, 2010, from http://blog.diyseo.com/2010/03/infographic-ice-cream-social
  • 7. What’s the attraction? Statistics • + 400,000,000 users (source? Facebook - Press Room statistics, 2010) • + 800,000 users in the UAE (source? Emirates Business 24/7, Social Media, Sept 2009)
  • 8. What’s the attraction? From a consumer’s perspective
    • easy to use / connect / share w/ others
    • 24/7 connection w/ others worldwide
    • user control = user centered
    • it's FREE
  • 9. What’s the attraction? From a business’ perspective
    • ease to use
    • • ease to access a target market
    • • helps build credibility / brand quickly
    • ubiquitous (i.e. via smartphone)
    • • all of that a low or no cost
  • 10. What’s the attraction? Statistics
    • + 40% growth rate
    • dramatic increase in the use of Twitter in the UAE
    • (Emirates Business, Social Media, Sept 2009)
  • 11. What’s the attraction? From a consumer’s perspective
    • easy to use / connect / share w/ others
    • 24/7 connection w/ others worldwide
    • user control = user centered
    • growing list of applications / uses
    • it's FREE
  • 12. What’s the attraction? From a business’ perspective
    • ease to use
    • • ease to converse with customers
      • • listening / engaging / tweeting
    • ubiquitous (i.e. via smartphone)
    • • all of that a low or no cost
  • 13. Examples
    • Golden Nights Pizza
    • (Orlando, Florida, USA)
    • CoolHaus (Los Angeles, California, USA)
    • Threadless (Chicago, Illinois, USA)
    • Wild Peeta (Dubai, UAE)
  • 14. Golden Nights Coolhaus Wild Peeta Examples website
  • 15. Coolhaus Wild Peeta Examples Golden Nights
  • 16. Examples Coolhaus Wild Peeta Golden Nights Facebook
  • 17. Examples Coolhaus Wild Peeta Golden Nights
  • 18. Examples Coolhaus Wild Peeta Golden Nights
  • 19. Examples Coolhaus Wild Peeta Golden Nights
    • noteables?
      • • uses everything
          • • coupons
          • • special offers
          • • video doc
      • • order online from Facebook
  • 20. Examples Coolhaus Wild Peeta Golden Nights
  • 21. Examples Coolhaus Wild Peeta Golden Nights
  • 22. Examples Coolhaus Wild Peeta Golden Nights
  • 23. Examples Coolhaus Wild Peeta Golden Nights
  • 24. Examples Coolhaus Wild Peeta Golden Nights Twitter
  • 25. Examples Coolhaus Wild Peeta Golden Nights Twitter
  • 26. Examples Coolhaus Wild Peeta Golden Nights
    • noteables?
    • • 8,059 followers
        • • inform followers of their truck's current location with Twitter
        • • invite local musicians to perform at their truck locations
    • • franchising
        • • just opened in Brazil & Italy
  • 27. Examples Coolhaus Wild Peeta Golden Nights
  • 28. Examples Coolhaus Wild Peeta Golden Nights
  • 29. Examples Coolhaus Wild Peeta Golden Nights
  • 30. Examples Coolhaus Wild Peeta Golden Nights
  • 31. Examples Coolhaus Wild Peeta Golden Nights
  • 32. Examples Coolhaus Wild Peeta Golden Nights
    • noteables?
      • • have invited customers to present new ideas for reinventing the shawarma
        • (via Twitter )
  • 33. Follow up Contact Resources Possible Course References
  • 34. Follow up Resources
    • Tamakkan page
      • • Facebook
        • • why bother?
      • • Twitter
        • • how to get started with Twitter in your business
        • • http://tamakkan.ning.com/video
          • • set of videos on how to use twitter in business
  • 35. Follow up Possible Course
    • • pros / cons of using social media
    • • strategies used
    • • practical “how to” methods for realizing social media for your business (Facebook & Twitter)
      • • listen
      • • dialogue
      • • market
  • 36. Follow up References • to be posted on my blog http://jamesbuckingham.net
  • 37. Follow up Follow me
    • tweet me – @buckinsand
    • comment on my blog –
    • http://jamesbuckingham.net