Facebook & Twitter  for SMBs? … .. you’re joking right?    James (Jim) Buckingham ,  MA ODE (Open U, UK) [email_address] S...
Intro duction  - who am I to be doing this? Education   explore  use of IT in Education  look  to business / non profit se...
Intro duction  - who am I to be doing this? Business   recognize  importance of innovation be   lean  …  mean  .. &  innov...
Biz Current Business trends involving tech?  Manyika, J., Roberts, R., & Sprague, K. (2007, December),  McKinsey Quarterly...
Biz DIYSEO. (2010, March 11). INFOGRAPHIC: Ice Cream Social.  DIYSEO . Retrieved March 29, 2010, from http://blog.diyseo.c...
Biz 19%  use   Twitter  as a service channel  26%  post   tweets  about areas of expertise 39%  keep  a  blog 54%  monitor...
What’s the attraction?  Statistics  •  +  400,000,000  users   (source? Facebook - Press Room statistics, 2010) •  +  800,...
What’s the attraction?  From a  consumer’s perspective  <ul><li>easy to use / connect / share w/ others </li></ul><ul><li>...
What’s the attraction?  From a  business’ perspective  <ul><li>ease to use </li></ul><ul><li>•  ease to access a target ma...
What’s the attraction?  Statistics  <ul><li>+ 40% growth rate  </li></ul><ul><li>dramatic increase in the use of Twitter  ...
What’s the attraction?  From a  consumer’s perspective  <ul><li>easy to use / connect / share w/ others </li></ul><ul><li>...
What’s the attraction?  From a  business’ perspective  <ul><li>ease to use </li></ul><ul><li>•  ease to converse with cust...
Examples <ul><li>Golden Nights Pizza  </li></ul><ul><li>(Orlando, Florida, USA)  </li></ul><ul><li>CoolHaus   (Los Angeles...
Golden Nights Coolhaus Wild Peeta Examples website
Coolhaus Wild Peeta Examples Golden Nights
Examples Coolhaus Wild Peeta Golden Nights Facebook
Examples Coolhaus Wild Peeta Golden Nights
Examples Coolhaus Wild Peeta Golden Nights
Examples Coolhaus Wild Peeta Golden Nights <ul><li>noteables? </li></ul><ul><ul><li>•  uses everything </li></ul></ul><ul>...
Examples Coolhaus Wild Peeta Golden Nights
Examples Coolhaus Wild Peeta Golden Nights
Examples Coolhaus Wild Peeta Golden Nights
Examples Coolhaus Wild Peeta Golden Nights
Examples Coolhaus Wild Peeta Golden Nights Twitter
Examples Coolhaus Wild Peeta Golden Nights Twitter
Examples Coolhaus Wild Peeta Golden Nights <ul><li>noteables? </li></ul><ul><li>•  8,059 followers </li></ul><ul><ul><ul><...
Examples Coolhaus Wild Peeta Golden Nights
Examples Coolhaus Wild Peeta Golden Nights
Examples Coolhaus Wild Peeta Golden Nights
Examples Coolhaus Wild Peeta Golden Nights
Examples Coolhaus Wild Peeta Golden Nights
Examples Coolhaus Wild Peeta Golden Nights <ul><li>noteables? </li></ul><ul><ul><li>•  have invited customers to present n...
Follow up  Contact  Resources  Possible Course References
Follow up  Resources  <ul><li>Tamakkan page </li></ul><ul><ul><li>•  Facebook </li></ul></ul><ul><ul><ul><li>•  why bother...
Follow up  Possible Course  <ul><li>•  pros / cons of using social media </li></ul><ul><li>•  strategies used </li></ul><u...
Follow up  References •  to be posted on my blog http://jamesbuckingham.net
Follow up  Follow me  <ul><li>tweet  me  – @buckinsand </li></ul><ul><li>comment  on my blog  –  </li></ul><ul><li>http://...
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Facebook & Twitter for SMBs? You're kidding right?

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An introduction to how Facebook and Twitter are being used by small and medium sized businesses.

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Facebook & Twitter for SMBs? You're kidding right?

  1. 1. Facebook & Twitter for SMBs? … .. you’re joking right?   James (Jim) Buckingham , MA ODE (Open U, UK) [email_address] Senior Education Technology Specialist Zayed University   presented 28 March 2010 Tamakkan Abu Dhabi, UAE
  2. 2. Intro duction - who am I to be doing this? Education explore use of IT in Education look to business / non profit sectors for ideas i.e. professional networking via use of Twitter / LinkedIn Education Technologist / Educator
  3. 3. Intro duction - who am I to be doing this? Business recognize importance of innovation be lean … mean .. & innovative Education Technologist / Educator Business survival now ?
  4. 4. Biz Current Business trends involving tech? Manyika, J., Roberts, R., & Sprague, K. (2007, December), McKinsey Quarterly - Business Technology - Infrastructure. . 8 business technology trends to watch use consumers as innovators converse with your customer
  5. 5. Biz DIYSEO. (2010, March 11). INFOGRAPHIC: Ice Cream Social. DIYSEO . Retrieved March 29, 2010, from http://blog.diyseo.com/2010/03/infographic-ice-cream-social/
  6. 6. Biz 19% use Twitter as a service channel 26% post tweets about areas of expertise 39% keep a blog 54% monitor feedback about their business 57% use sites like LinkedIn to build network 69% post status updates & articles of interest 75% have company page on Facebook / LinkedIN DIYSEO. (2010, March 11). INFOGRAPHIC: Ice Cream Social. DIYSEO . Retrieved March 29, 2010, from http://blog.diyseo.com/2010/03/infographic-ice-cream-social
  7. 7. What’s the attraction? Statistics • + 400,000,000 users (source? Facebook - Press Room statistics, 2010) • + 800,000 users in the UAE (source? Emirates Business 24/7, Social Media, Sept 2009)
  8. 8. What’s the attraction? From a consumer’s perspective <ul><li>easy to use / connect / share w/ others </li></ul><ul><li>24/7 connection w/ others worldwide </li></ul><ul><li>user control = user centered </li></ul><ul><li>it's FREE </li></ul>
  9. 9. What’s the attraction? From a business’ perspective <ul><li>ease to use </li></ul><ul><li>• ease to access a target market </li></ul><ul><li>• helps build credibility / brand quickly </li></ul><ul><li>ubiquitous (i.e. via smartphone) </li></ul><ul><li>• all of that a low or no cost </li></ul>
  10. 10. What’s the attraction? Statistics <ul><li>+ 40% growth rate </li></ul><ul><li>dramatic increase in the use of Twitter in the UAE </li></ul><ul><li>(Emirates Business, Social Media, Sept 2009) </li></ul>
  11. 11. What’s the attraction? From a consumer’s perspective <ul><li>easy to use / connect / share w/ others </li></ul><ul><li>24/7 connection w/ others worldwide </li></ul><ul><li>user control = user centered </li></ul><ul><li>growing list of applications / uses </li></ul><ul><li>it's FREE </li></ul>
  12. 12. What’s the attraction? From a business’ perspective <ul><li>ease to use </li></ul><ul><li>• ease to converse with customers </li></ul><ul><ul><li>• listening / engaging / tweeting </li></ul></ul><ul><li>ubiquitous (i.e. via smartphone) </li></ul><ul><li>• all of that a low or no cost </li></ul>
  13. 13. Examples <ul><li>Golden Nights Pizza </li></ul><ul><li>(Orlando, Florida, USA) </li></ul><ul><li>CoolHaus (Los Angeles, California, USA) </li></ul><ul><li>Threadless (Chicago, Illinois, USA) </li></ul><ul><li>Wild Peeta (Dubai, UAE) </li></ul>
  14. 14. Golden Nights Coolhaus Wild Peeta Examples website
  15. 15. Coolhaus Wild Peeta Examples Golden Nights
  16. 16. Examples Coolhaus Wild Peeta Golden Nights Facebook
  17. 17. Examples Coolhaus Wild Peeta Golden Nights
  18. 18. Examples Coolhaus Wild Peeta Golden Nights
  19. 19. Examples Coolhaus Wild Peeta Golden Nights <ul><li>noteables? </li></ul><ul><ul><li>• uses everything </li></ul></ul><ul><ul><ul><ul><li>• coupons </li></ul></ul></ul></ul><ul><ul><ul><ul><li>• special offers </li></ul></ul></ul></ul><ul><ul><ul><ul><li>• video doc </li></ul></ul></ul></ul><ul><ul><li>• order online from Facebook </li></ul></ul>
  20. 20. Examples Coolhaus Wild Peeta Golden Nights
  21. 21. Examples Coolhaus Wild Peeta Golden Nights
  22. 22. Examples Coolhaus Wild Peeta Golden Nights
  23. 23. Examples Coolhaus Wild Peeta Golden Nights
  24. 24. Examples Coolhaus Wild Peeta Golden Nights Twitter
  25. 25. Examples Coolhaus Wild Peeta Golden Nights Twitter
  26. 26. Examples Coolhaus Wild Peeta Golden Nights <ul><li>noteables? </li></ul><ul><li>• 8,059 followers </li></ul><ul><ul><ul><li>• inform followers of their truck's current location with Twitter </li></ul></ul></ul><ul><ul><ul><li>• invite local musicians to perform at their truck locations </li></ul></ul></ul><ul><li>• franchising </li></ul><ul><ul><ul><li>• just opened in Brazil & Italy </li></ul></ul></ul>
  27. 27. Examples Coolhaus Wild Peeta Golden Nights
  28. 28. Examples Coolhaus Wild Peeta Golden Nights
  29. 29. Examples Coolhaus Wild Peeta Golden Nights
  30. 30. Examples Coolhaus Wild Peeta Golden Nights
  31. 31. Examples Coolhaus Wild Peeta Golden Nights
  32. 32. Examples Coolhaus Wild Peeta Golden Nights <ul><li>noteables? </li></ul><ul><ul><li>• have invited customers to present new ideas for reinventing the shawarma </li></ul></ul><ul><ul><ul><li>(via Twitter ) </li></ul></ul></ul>
  33. 33. Follow up Contact Resources Possible Course References
  34. 34. Follow up Resources <ul><li>Tamakkan page </li></ul><ul><ul><li>• Facebook </li></ul></ul><ul><ul><ul><li>• why bother? </li></ul></ul></ul><ul><ul><li>• Twitter </li></ul></ul><ul><ul><ul><li>• how to get started with Twitter in your business </li></ul></ul></ul><ul><ul><ul><li>• http://tamakkan.ning.com/video </li></ul></ul></ul><ul><ul><ul><ul><li>• set of videos on how to use twitter in business </li></ul></ul></ul></ul>
  35. 35. Follow up Possible Course <ul><li>• pros / cons of using social media </li></ul><ul><li>• strategies used </li></ul><ul><li>• practical “how to” methods for realizing social media for your business (Facebook & Twitter) </li></ul><ul><ul><li>• listen </li></ul></ul><ul><ul><li>• dialogue </li></ul></ul><ul><ul><li>• market </li></ul></ul>
  36. 36. Follow up References • to be posted on my blog http://jamesbuckingham.net
  37. 37. Follow up Follow me <ul><li>tweet me – @buckinsand </li></ul><ul><li>comment on my blog – </li></ul><ul><li>http://jamesbuckingham.net </li></ul>
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