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Georgina Kelly   Tamakkan March 29th Slide Show
 

Georgina Kelly Tamakkan March 29th Slide Show

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Georgina Kelly - creative intelligence

Georgina Kelly - creative intelligence

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    Georgina Kelly   Tamakkan March 29th Slide Show Georgina Kelly Tamakkan March 29th Slide Show Presentation Transcript

    • Strategic Brand Marketing and Design Consultants Presented by: Georgina Kelly Brand for Success © 2010 Creative Intelligence All rights reserved
    • What is a Brand?
      • A brand is the experience your customers and other audiences have with your business or product
      • The logo is a mark of recognition, it represents the brand - it is not the brand
      • You create a company but you build a brand over time
      © 2010 Creative Intelligence All rights reserved
    • 10 Most Valuable Brands in the World
      • Wal-Mart
      • Google
      • Coca-Cola
      • IBM
      • Microsoft
      © 2010 Creative Intelligence All rights reserved Source: Brand Finance, The Telegraph
      • General Electric
      • Vodaphone
      • HSBC
      • hp (Hewlett Packard)
      • Toyota
    • Brand Values
      • Who are we?
      • What are we?
      • What do we care about?
      • What do we believe in?
      • What are we saying about our product / service?
      • How do we say it?
      © 2010 Creative Intelligence All rights reserved
    • Intangible / emotional values Tangible / physical values © 2010 Creative Intelligence All rights reserved Defining the brand experience The brand experience
    • © 2010 Creative Intelligence All rights reserved Customers Guests Stakeholders Employees Influencers Suppliers Value Estate and Environments Food and Beverage Service X Factor Accommodation Amenities and Facilities Location Style Standards Example: Typical hospitality brand
    • The Brand Experience
      • This ultimately is what your brand is all about
      • Every company has to decide what they want the Brand Experience to be for every person who comes into contact with their brand
      © 2010 Creative Intelligence All rights reserved
    • T: +971 4 295 7255 / 050 565 8901 E: georgina.k@creativeintelligence.info www.creativeintelligence.info For more information please contact: G eorgina Kelly Strategic Brand Marketing and Design Consultants © 2010 Creative Intelligence All rights reserved