Identity management for cloud deployed applications can be a challenge. Often users will want to leverage an existing social network or corporate identity. Now we have to worry about dealing with multiple APIs, any updates to those APIs, or the addition of new identity providers. Windows Azure Access Control Services offers a better way! ACS allows for federated user authentication via popular social networks and Active Directory. In this session we’ll provide a crash course in claims as they relate to identity management. We’ll discuss why claims are important and how to add additional claims beyond what is provided by the identity providers. We’ll also demonstrate how to configure ACS for development, as well as production environments. We’ll wrap up by showing you how to bring you’re new found love of claims and ACS to your mobile applications as well.