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Social currency

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Presentation for the Brand Republic Soc

Presentation for the Brand Republic Soc

Published in: Technology, Business

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  • 1. Social currency Why content matters in social media Chris Buckley - @buckers
  • 2. Few brands were built to be social. They weren’t created to converse. The future success of a brand is dependent on how quickly it can evolve to meet the desire of a connected people to engage with it
  • 3. The way we collect and share knowledge and information has changed
  • 4. We like to collaborate and create connections
  • 5. Social media is part of our daily repertoire
  • 6. We construct our reality around what we discover
  • 7. Compelling True Authentic Transparent
  • 8. Social currency creation Currency Utility Entertainment Personal value Information Reward Incentive Followers Engagement Share of voice Sentiment Influence Awareness and fans Effect
  • 9. Social ideas Simplicity Unexpected Story- Concrete Credible Emotion telling Be masters of Generate Explain things Allow people Make people Multiply exclusion interest and in human to test ideas feel experiences curiosity that interactions themselves something through The single lasts towards interesting idea that you Create something story-telling could spend a Open gaps in tangible ideas lifetime knowledge, People, not following then fill them abstractions
  • 10. Simplicity
  • 11. Unexpected
  • 12. Concrete
  • 13. Credible
  • 14. Emotion Hampshire Police
  • 15. Emotion Hampshire Police
  • 16. Story- telling
  • 17. Story- telling
  • 18. Technology changes, but people stay the same
  • 19. Thank you @headstream headstream.com