Figaro Digital Thoughts
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Figaro Digital Thoughts

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A few slides that capture the best bits of Figaro Digital's social media seminar. Some useful stats and points of view.

A few slides that capture the best bits of Figaro Digital's social media seminar. Some useful stats and points of view.

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Figaro Digital Thoughts Presentation Transcript

  • 1. Best bits of Figaro Digital social media seminar Stuff worth sharing http://chrisbuckleyuk.posterous.com/ for thoughts and the words to go with the slides
  • 2. Tony Effik, Chair IAB People are still people
  • 3. Tony Effik, Chair, IAB People are still people A third of advertisers planning to allocate between 6 and 20% of their digital marketing budgets on social media in 2010, compared with just 14% in 2009. Only 7% of respondents yet haven’t embraced social media in any way, with 22% having made it a core part of their communications strategy, 20% feeding it into most campaigns, 23.5% using social media in ad hoc projects and 27% having tested it with a view to using again. Three quarters (74%) of respondents believed that proving ROI was the biggest challenge for the social media industry, whilst 64% saw measurement as the most significant hurdle, and over half (57%) stating that more education of how best to use it is required.
  • 4. Tony Effik, Chair, IAB People are still people “Every generation imagines itself to be more intelligent than the one that went before it, and wiser than the one that comes after it.” George Orwell
  • 5. Tony Effik, Chair, IAB People are still people Technology changes but people stay the same
  • 6. Tony Effik, Chair, IAB People are still people 150 is unit size 150 is size of English villages as 150 is size of pre-industrial society of professional estimated in Domesday Book clan groups armies of Rome
  • 7. Tony Effik, Chair, IAB People are still people YOU Decreasing levels of intamcy 5 15 50 150 The places where we meet our friends have changed. But contrary to social media convention, the human condition remains the same. The number of people we can really be friends with hasnʼt changed. This limit is 150 – also known as Dunbarʼs number.
  • 8. Tony Effik, Chair, IAB People are still people Technology creates global networks
  • 9. Nick Jones, Director, interactive services, COI How COI see social media Defining social media •! ‘Online technologies and practices that are used to share opinions and information, promote discussion and build relationships.’ •! “It's a fusion of sociology and technology, transforming monologues (one to many) into dialogues (many to many) and is the democratization of information, transforming people from content readers into publishers.” Source: Wikipedia •! Does it allow you to create, connect and share more easily?
  • 10. Nick Jones, Director, interactive services, COI How COI see social media The flip-side: digital engagement Engagement !! dialogue: moving from broadcast to conversation; !! not only listening but responding; !! two way collaboration sharing information, data, opinion, discussion; !! building and sustaining rational and emotional relationships !! moving audience from awareness to action. Digital !! the leverage of digital media technologies !! the use of interactive techniques to improve service delivery and information provision.
  • 11. Continue the conversation Chris Buckley e: chris.buckley@headstreampr.com b: chrisbuckleyUK.posterous.com t: @buckers 4&5 Grosvenor Square Southampton S015 +44 (0)23 8082 8571 Floor 5, Capital Tower 91 Waterloo Road London SE1 8RT +44 (0)20 7902 2975