Brand Summit 2010 - social media day

Creating an exciting social brand Chris Buckley, Director, Headstream

Lots to cover Let’s crack on then This is Benjamin Where do social ideas Appropriate social Active Listening Win-win relationships Buckley come from? behaviours

This is Benjamin Buckley

How I get it Content Super connector

What does a 2 year old teach us about social brand strategy? Augmented - with and without technology Not wired-in, but still connected Slick content moves easily through media Stuff has to be worth doing Do it his way, or you get left on the ﬂoor

Where do social ideas come from?

Forget the blank piece of paper, we’ve got three blank screens to ﬁll

Miles Meters Metres Three screen nation Inches Pixels

How can brands respond to the creative challenge of social media? Don’t do a creative brief, do an engagement brief Be better creators of content

‘i hate u ;-)’ ‘We’ll be back in 9 months when we have budget’ ‘WiifM’

How would you rate my conversation? Active listening

Abandoned Appropriate social behaviours

Compelling True Authentic Transparent

Technology changes, but people stay the same Win-win relationships

Hampshire Police

Evolving a socia brand strategy Understand infuencer networks Create compelling brand outposts Engage people Manage conversations Protect and enhance reputations

Keep talking twitter.com/headstream

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Brand Summit 2010 - social media day

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