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Brand Summit 2010 - social media day
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Brand Summit 2010 - social media day

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How do you create great social ideas and what can a 2 year old teach us about social brand strategy?

How do you create great social ideas and what can a 2 year old teach us about social brand strategy?

Published in: Technology, Business

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  • 1. Creating an exciting social brand Chris Buckley, Director, Headstream
  • 2. Lots to cover Let’s crack on then This is Benjamin Where do social ideas Appropriate social Active Listening Win-win relationships Buckley come from? behaviours
  • 3. This is Benjamin Buckley
  • 4. How I get it Content Super connector
  • 5. What does a 2 year old teach us about social brand strategy? Augmented - with and without technology Not wired-in, but still connected Slick content moves easily through media Stuff has to be worth doing Do it his way, or you get left on the floor
  • 6. Where do social ideas come from?
  • 7. Forget the blank piece of paper, we’ve got three blank screens to fill
  • 8. Miles Meters Metres Three screen nation Inches Pixels
  • 9. How can brands respond to the creative challenge of social media? Don’t do a creative brief, do an engagement brief Be better creators of content
  • 10. ‘i hate u ;-)’ ‘We’ll be back in 9 months when we have budget’ ‘WiifM’
  • 11. How would you rate my conversation? Active listening
  • 12. B&Q
  • 13. Abandoned Appropriate social behaviours
  • 14. Compelling True Authentic Transparent
  • 15. Technology changes, but people stay the same Win-win relationships
  • 16. Hampshire Police
  • 17. Hampshire Police
  • 18. Evolving a socia brand strategy Understand infuencer networks Create compelling brand outposts Engage people Manage conversations Protect and enhance reputations
  • 19. Keep talking twitter.com/headstream