Creating an exciting
       social brand
 Chris Buckley, Director, Headstream
Lots to cover
                                                                                      Let’s crack on then


...
This is Benjamin Buckley
How I get it            Content




               Super connector
What does a 2 year old
                              teach us about
                      social brand strategy?



Augmen...
Where do social ideas come from?
Forget the blank piece of paper,
we’ve got three blank screens to fill
Miles




Meters
                 Metres



                                   Three screen nation


                     ...
How can brands respond
                          to the creative challenge
                                   of social me...
‘i hate u ;-)’

‘We’ll be back in 9 months when
         we have budget’

            ‘WiifM’
How would you rate my
    conversation?




   Active listening
B&Q
Abandoned




Appropriate social behaviours
Compelling
   True
 Authentic
Transparent
Technology changes, but people
        stay the same




    Win-win relationships
Hampshire Police
Hampshire Police
Evolving a
              socia brand strategy



  Understand infuencer networks
Create compelling brand outposts
        ...
Keep talking
twitter.com/headstream
Brand Summit 2010 - social media day
Brand Summit 2010 - social media day
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Brand Summit 2010 - social media day

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How do you create great social ideas and what can a 2 year old teach us about social brand strategy?

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Brand Summit 2010 - social media day

  1. 1. Creating an exciting social brand Chris Buckley, Director, Headstream
  2. 2. Lots to cover Let’s crack on then This is Benjamin Where do social ideas Appropriate social Active Listening Win-win relationships Buckley come from? behaviours
  3. 3. This is Benjamin Buckley
  4. 4. How I get it Content Super connector
  5. 5. What does a 2 year old teach us about social brand strategy? Augmented - with and without technology Not wired-in, but still connected Slick content moves easily through media Stuff has to be worth doing Do it his way, or you get left on the floor
  6. 6. Where do social ideas come from?
  7. 7. Forget the blank piece of paper, we’ve got three blank screens to fill
  8. 8. Miles Meters Metres Three screen nation Inches Pixels
  9. 9. How can brands respond to the creative challenge of social media? Don’t do a creative brief, do an engagement brief Be better creators of content
  10. 10. ‘i hate u ;-)’ ‘We’ll be back in 9 months when we have budget’ ‘WiifM’
  11. 11. How would you rate my conversation? Active listening
  12. 12. B&Q
  13. 13. Abandoned Appropriate social behaviours
  14. 14. Compelling True Authentic Transparent
  15. 15. Technology changes, but people stay the same Win-win relationships
  16. 16. Hampshire Police
  17. 17. Hampshire Police
  18. 18. Evolving a socia brand strategy Understand infuencer networks Create compelling brand outposts Engage people Manage conversations Protect and enhance reputations
  19. 19. Keep talking twitter.com/headstream
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